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Driving Customer And Sales In Uncertain Times

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Customer Orientation is essential nowadays

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Driving Customer And Sales In Uncertain Times

  1. 1. Driving Customers and Sales in Uncertain Times Special Presentation BRC London, 1st of December 2009 © 2009 Jorge Serrano González-Barosa
  2. 2. ¨ If you look for different results, do not do always the same thing ¨ Albert Einstein 1 © 2009 Jorge Serrano González-Barosa
  3. 3. Just some Key Areas to strongly develop… There are 4 key areas to be developed faster  Change Marketing Dynamics  Change Marketing Dynamics  Use of WEB 2.0  Use of WEB 2.0  Develop a new CRM Ecosystem  Develop the new CRM Ecosystem  Learn from your customers  Learn from your customers 2 © 2009 Jorge Serrano González-Barosa
  4. 4. 3 © 2009 Jorge Serrano González-Barosa
  5. 5. GAP has transformed overnight a completely store in Vancouver, from ceiling to floor © 2009 Jorge Serrano González-Barosa 4
  6. 6. It is the time of People: Internet 2.0 = ¨ to share ¨ 5 © 2009 Jorge Serrano González-Barosa
  7. 7. Marketing in 2.0 must be alive, it is necessary to hear your customers and to talk to them ¨ 6 © 2009 Jorge Serrano González-Barosa
  8. 8. It is time for the people CRMnecessary2.0Change our Marketing Dynamics = to share It is + Web to = CRM 2.0 Internet 2.0 7 © 2009 Jorge Serrano González-Barosa
  9. 9. A new paradigm of CRM has born; CRM 2.0 The new CRM Ecosystem is there to help us… 8 © 2009 Jorge Serrano González-Barosa
  10. 10. It is time for the people It is necessaryreally listen to Do you to Change our Marketing Dynamics = to share Internet 2.0 your customers ? 9 © 2009 Jorge Serrano González-Barosa
  11. 11. World has changed, Use some channels of Communication existing out there… © 2009 Jorge Serrano González-Barosa 10
  12. 12. It is necessary to Change our Marketing Dynamics Driving Customers and Sales in a New Era of Uncertainty requires to Innovate… 11 © 2009 Jorge Serrano González-Barosa
  13. 13. It is necessary to Change our Marketing Dynamics And you have all tools to make it possible, just use them…right 12 © 2009 Jorge Serrano González-Barosa

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