Brand Naming with Memes

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Pitstopbranding.com is an online learning centre for marketing professionals. Brand Naming, Brand Positioning, Brand Equity, Touch Point Mapping, Brand Profiling, Creative Brief.

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Brand Naming with Memes

  1. 1. Brand Naming with Memes Explained in a Pitstop
  2. 2. What are memes and how can they help you name brands and products? Meme’s are anything that creates a link in your mind. They describe the rapid spread of ideas in the form of text, images, video or catchphrases. Memes have become even more popular through the viral spread of information on the Internet and via Social Networks.
  3. 3. Memes and Brand Naming Memes are like genes: they are the building blocks of words. They can be used as a quick way to invent brand names. It’s how some big brands created their names. Think:
  4. 4. Let’s look at how we use memes to come up with brand names… - that are original. - that can be easily registered as brands and web domains.
  5. 5. Let’s use a garden chair as an example:
  6. 6. Step 1: List your products features, benefits and keywords. e.g. Sun Relax Ergonomics Portable
  7. 7. Step 2: Now take the 2 words from that list that best describe your brand or product.
  8. 8. Step 3: Break these words up as much as you can without losing their meaning.
  9. 9. Step 4: Now join the words in different ways to create meme brand names.
  10. 10. Once you have done this with 2 words try others from your list. You’ll be amazed how many names you can get with this technique! For more techniques do the Brand Naming module at pitstopbranding.com.
  11. 11. Check out all our 30 minute branding modules: At Pitstopbranding.com the only branding learning centre that gives you instant expertise to improve your branding decisions.

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