Rewind Pitch Deck

This pitch deck helped Rewind close a $350 million Series A
PitchDeckCoach | Rewind Pitch Deck Teardown
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29 slides
7 mins 48s duration
443 words
2nd Grade reading level
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PitchDeckCoach | Rewind AI Pitch Deck Teardown
Slide summary
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Slide Title Duration Slide Duration
Intro 30 seconds How do they use Rewind? 19 seconds
Founder origin story 20 seconds Go To Market Strategy 5 seconds
Problem (3 slides) 29 seconds Product-Led Growth 25 seconds
Vision 5 seconds Pricing 22 seconds
Team 15 seconds Metrics: Conversion & retention 22 seconds
Solution (What it is) 4 seconds Huge Market 14 seconds
Solution (How it works) 28 seconds Traction 11 seconds
Demo 58 seconds Unit Economics 10 seconds
What makes Rewind unique? 48 seconds Capital Efficiency 12 seconds
Why now? 15 seconds Roadmap 22 seconds
Ideal Customer Profile 5 seconds Problem Recap 7 seconds
Who uses Rewind? 19 seconds How to Invest 5 seconds
Ideal customer profile
~30 slides in 7 minutes and 48 seconds
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Intro
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Intro
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"We founded Rewind in March 2020, but in
the last few months our business has
taken off. It's not surprising that we've
been inundated by investors. We don't
have time to move with everyone so
instead we're going to do something
pretty atypical: we're going to share our
investor presentation with the world.
More than anything we hope that this
transparency builds trust in us by our
customers. If after watching our
presentation you happen to want to
invest visit rewind.ai/invest. So here
it goes."
The story
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Opens with traction — exponential 'hockey stick' growth.
Whatever they're selling, people love it
.

Reference to 'inundated by investors' creates investor FOMO.

Sharing the deck publicly shows high confidence that creates
more FOMO. Open competition pushes investors to move fast
and make their first offer their best offer.

Unlike most 'cover' slides, there's no mention of the company
name or product value proposition, but no matter in this
instance because the hockey stick growth grabs attention and
creates anticipation.
What's to love
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Founder origin story
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"I'm Dan stroker the co-founder and CEO
of Rewind. I started to go deaf in my
20s and when I turned 30 I tried a
hearing aid for the first time. It
changed my life. To lose a sense and
gain it back again feels like gaining a
superpower. Ever since that moment I
have been on a hunt for ways that
technology can augment human
capabilities and give us superpowers.
That led me to memory…"
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Great pitch decks start with an authentic origin story.

Dan does a nice job generalizing his person solution to a
broad category of tech products that augment human
capabilities and give users 'superpowers.
'

The closing line starts to hint at the first obvious question:
What do they do?

Here and throughout the deck, Dan uses clean segues to set
up the following slide and/or opens a slide with a rhetorical
question to establish the next section of the pitch.
Founder origin story
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The story What's to love
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Problem
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Problem
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Problem
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"Studies show that ninety percent of
memories are forgotten after just one
week."
The story
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Adds color to the problem.

Uses simple data broken out over 2 slides. One slide with one
simple visual per takeaway. Each slide is visible for 1-2
seconds.
Cites reputable sources.

Uses less than 15 words on these two slides combined.
What's to love
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Problem
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Problem
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"Just like our hearing our memory gets
worse as we get older.
But does it have to?"
The story
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More simple, easy-to-understand data from reputable
sources.

Further underscore the breadth and depth of the problem.

Closing line sets up the segue to the solution by challenging
the status quo.
What's to love
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Problem
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Problem
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"If we have glasses for vision and
hearing aids for hearing what's the
equivalent for memory?
What if we could use technology to
augment our memory the same way a
hearing aid can augment our hearing?
That question is why we founded Rewind."
The story
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Starts the segue to a solution for memory loss using familiar
real world examples of similar problems — and their solutions
— that any investor can relate to.

Uses simple analogies. Positions 'memory' as a problem that
should be solved by technology the same way the hearing
problem is solved by hearing aids.

Uses the 'rule of three.' Psychology shows that ideas given in
threes are especially interesting and memorable to an
audience

There are just six words on this slide. Less than 10 words per
slide will be a recurrent theme.
What's to love
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Vision
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Vision
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"Our vision is to give humans Perfect
Memory."
The story
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Provides a company vision using four simple, memorable
words.

The vision — plus the prior problem statements — frame what
Rewind does at the highest level.

We still need to know what it is, who uses it, and how it works,
but that's likely coming soon.

So far, Dan has spent less than 90 seconds on his pitch. In that
short time he's covered traction (hockey stick growth),
problem (memory loss) and high-level solution ('Perfect
Memory').
What's to love
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Team
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Team
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"The first step toward this Vision was
building an incredible team. Our team
has worked at companies like Google
Apple Facebook Twitter Spotify, Dropbox
and Optimizely.
Optimizely is the company I founded in
2010 and grew to 450 employees and 120
million in annual recurring revenue.
Together, our team has built Rewind."
The story
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Introduces the team early.

Great ideas need great execution. Great execution requires a
team with relevant experience and expertise.

Using logos is a quick way to establish that team members
have worked at successful startups and are likely to have the
startup, product, and company building experience required
to get Rewind to their first $100M and beyond.

This is not Dan's first rodeo. He has first-hand experience
growing a startup from concept to $120M in ARR.
What's to love
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Solution (What it is)
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"What's Rewind?
It's a co-pilot for your mind."
The story
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Defines the product in four simple words.

The reference to 'co-pilot' is our first clue that AI will be a big
part of this product.
What's to love
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Solution (How it works)
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Solution (How it works)
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"It works by capturing anything you've
seen said or heard and making it
searchable. We do this by doing optical
character recognition on your screen and
automated speech recognition on the
audio that comes in through your
microphone or speaker audio output. We
store all of this locally on your
machine."
The story
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What it does in one short, simple sentence.

How it works in three simple sentences that support the simple
visual — show and tell.

Everything in plain English. No technobabble.The transcript for
this one slide — a painfully complex slide in many pitch decks
— is at a Grade 4 reading level*. The transcript as a whole is
even simpler with a Grade 2 reading level.

What's to love
*Tip:
Transcribe your own pitch and run it through HemmingwayApp.com or
similar to determine the reading level. If it's more than Grade 10, rewrite it. Or ask
an AI to do it for you.
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Solution (How it works with AI)
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Solution (How it works with AI)
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"We integrate with gpt4 to let you ask
any question about anything you've seen
said or heard. We do this with a privacy
first approach: no screen or audio
recordings ever leave your machine.
The best way to bring this to life is
with a demo."
The story
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More on how it works. Again, very simple language. We now
know where AI comes in.

Proactively addresses an unspoken objection about privacy
(though I'm personally left wondering how this works when I
use multiple devices like my laptop and phone).

Describes how the AI piece works by example which works
better than describing features and workflows in the abstract.

More use of the rule of three.

Segues to a love demo. Show and tell with a real product.
What's to love
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Demo
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Demo
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A demo is the easiest way to show what a product does.

A live demo also shows that the product is real and provides
insights into the team's ability to build a product that is both
useful (solves a problem) and usable (great UX/UI).
What's to love
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What makes Rewind unique?
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What makes Rewind unique?
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"What makes Rewind unique? Three
things. First is our privacy first
approach we store everything locally not
in the cloud. Next is it's frictionless.
We use your screen and microphone no
authentication or integration is
required with any of silos of your data.
Last is search. Our philosophy is that we
capture everything so you don't need
foresight, you don't need to know what to
take notes on you, just capture
everything and go back and search for it
later."
The story
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Now we get to competitive differentiation.*

Again, the rule of three. The three unique features are easy to
say, understand, and remember.

What's to love
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What makes Rewind unique in AI?
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What makes Rewind unique in AI?
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"What makes us unique in artificial
intelligence is the unique set of data
that we have. Everything you've seen set
or heard is a unique set of data that
makes it very valuable for you to be
able to ask questions and essentially be
a co-pilot for your mind.
We also are very capital efficient. We
don't train large language models. We
stand on the shoulders of giants and
integrate with solutions like Open AI's
GPT4."
The story
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More differentiation.

Uses familiar product categories and well-known category
leaders to illustrate differences.

Reinforcesthe product tag line: 'The co-pilot for your mind.'

What's to love
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Why now?
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Why now?
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"Why now? This was only possible because
of Apple silicon. We take advantage of
every aspect of Apple silicon system on
a chip design and without it our product
would not be as imperceptible as it is
today. Rewind runs in the background you
don't even realize it's running."
The story
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Here, as on most slides, Dan proactively asks ands answers a
common question.Why is now a great time for a solution like
this? And why hasn't anyone done this before?

Also proactively answers an obvious objection: Will this
product be a resource hog that slows my device to a crawl?
What's to love
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Ideal Customer Profile
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Ideal Customer Profile
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"Who's our ideal customer?"
The story
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Nice use of a transition slide.

We now know what Rewind is (co-pilot for our mind), what
problem it solves (forgetting stuff), and how it works
(video/audio data capture from our laptop with AI search).

Now we need to understand who needs this product and how
they use it.
What's to love
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Who uses Rewind?
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Who uses Rewind?
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"We call them context switchers. These
are people juggling personal and
professional work across multiple silos,
apps, projects, teams, etc. They fall
into categories like Executives,
Engineers, Consultants, Investors,
Marketers, etc. But this is a really
broad solution so there's a long tale of
different users."
The story
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Gives their target user a memorable name:: 'context switchers.'

Defines target users by profession plus a propensity to work in
many contexts. Prospecting databases like Zoom Info make it
very easy to build prospect lists by title.

What's to love
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How do they use Rewind?
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How do they use Rewind?
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"What do they use Rewind for? Well, two
things. The first is finding anything
you've seen said or heard. That might be
simple as asking what was that
article I read? Was it on Twitter? Was it
an email? Was it in Slack? We help you
find it across all those different silos.
And secondly they use us to turn their
past into action. You can simply ask it
to write an email based off of context
of your past."
The story
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Having defined who uses Rewind, we now see the two most
common use cases.

Provides simple, tangible examples for each of the two
primary use cases.
What's to love
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Go-To-Market strategy
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Go-To-Market strategy
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"Our go-to-market strategy is Product-Led
Growth."
The story
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Another transition slide.

Having covered target customers and how they use the
product, it's time to discuss how to make these folks aware of
Rewind and convince them to buy the product.

Product-Led Growth (PLG) is a popular GTM strategy because
it gives potential customers a risk-free chance to try before
they buy.
What's to love
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Product-Led Growth: 11 releases a day
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Product-Led Growth: 11 releases a day
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"What does that mean to us? We
ship product. In fact we ship 11 new
releases a day. We do this by deeply
empathizing with our customers trying to
understand the problems they have and
then innovating on their behalf and
building a delightful solution that wows
them."
The story
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Provides a few short, simple sentences that clearly establish
Rewind as a customer-first company focused on solving
thorny problems with innovative solutions that delight and
wow customers.

The '11 releases a day' metric conveys a nimble and responsive
product team and development process.
What's to love
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Product-Led Growth
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Product-Led Growth
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"Turns out it works. Folks like
Patrick Collison take a look at our
product, say this looks super cool, share
it with their followers, and soon we had
thousands of users across the world."
The story
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Uses an anecdote to illustrate how the PLG model is working
well for Rewind.

Underscores the viral nature of the product.

Nice name drop with Patrick Collison, the billionaire co-
founder of Stripe. Subtext: This product is attracting the
attention of tech thought leaders.
What's to love
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Pricing
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Pricing
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"One way we make it very easy for these
users to try our product is through a
frictionless usage-based free trial. This
helps them prove the value of the
product before they have to pay.
We have two paid plans. Rewind Basic and
Rewind Pro. With Rewind Basic you get 10
rewinds per month. With Rewind Pro you
get unlimited rewinds, priority access to
new features, and you actually get my
cell phone number as well."
The story
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Clear, simple pricing model to show how they make money.

Free trials make it simple for anyone to try before they buy.

Dan providing his cell phone number to Pro customers
demonstrates his commitment to customer feedback.

What's to love
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Metrics: Conversion & retention
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Metrics: Conversion & retention
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"Here's the split and retention of our
users by these different paid plans.
91.5% of our users use us for free. 1.2%
pay for the basic plan. And 7.3% pay for
the Pro Plan.
The retention for these plans have been
fantastic. 98% of basic users are still
retained and 96% of pro users are still
retained."
The story
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The success of any PLG product is measured in part by
conversion (free to paid) and retention rates. And here they
are.

These retention numbers show that Rewind has achieved PMF
(Product-Market Fit), a prerequisite for growth.

I'd have added some industry benchmark context for the
conversion rates, but the retention rates need no further
explanation. I might also have added some product usage
metrics to confirm that users use Rewind frequently over an
extended period of time.
What's to love
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Huge Market: 1B knowledge workers
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Huge market: 1B knowledge workers
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"If you use the percentage split we see
between our basic and probe plans and
apply it to the entire market of
knowledge workers, which is about a
billion people, globally our entire
market size is $32B of annual recurring
revenue.
That's a huge amount of money and we're
only getting started."
The story
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Clearly states market size using a simple bottom-up
calculation.

This makes it easy to figure out how much market share
Rewind would need to hit interesting revenue numbers.

$32B is a nice number and is easy to see from the simple
math.

Some pitch decks tie themselves in knots over TAM/SAM/SOM.
I prefer this bottom-up approach. TAM = Total customer count
x Average ARR per customers.

What's to love
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Traction
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Traction
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"Today we have $707,000 in annual
recurring revenue, so we have a long way
to go but we're really excited about the
path that we're on. And while it might
seem like it's an overnight success
we've been at this for three years."
The story
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Traction speaks louder than words.

$707K in ARR, coupled with the retention metrics shared earlier,
show that Rewind has built a customer acquisition and
retention engine that works on a small scale.

They are clearly ready for more money to leverage their first-
mover advantage, scale the growth engine, and establish
themselves as the de facto market leader.

What's to love
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Unit Economics
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Unit Economics
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"The unit economics of our business is
very strong. Our customer acquisition
cost is about $3 and our lifetime value
is $475 and so the LTV to CAC is about
160."
The story
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3 big numbers. Rule of three redux.

CAC to LTV is a popular SaaS metric that measures customer
acquisition efficiency.

CAC is typically the total combined cost of all Marketing and
Sales payroll and program expense in a given period.

LTV is the lifetime value (average contract term x average
contract value) of all customers acquired in that same period.

LTV > 3x CAC is good, 160x is exceptional.

What's to love
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Capital Efficiency
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Capital Efficiency
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"We're also very capital efficient.
We have 90% gross margins last year. We
raised 10 million dollars from
Andreessen Horowitz and First Round
Capital and we still have 9.5 million of
that still in the bank which give us
about three years of runway."
The story
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Another simple slide with 3 big numbers. Rule of three.

Typical SaaS gross margins are in the 70-85% range, so
Rewind is outperforming it's SaaS peers.

The A16Z and First Round Capital name drops are nice. Top tier
VCs have already invested, presumably having done their due
diligence. More investor FOMO.

'3 years of runway' says Rewind does not need money right
now. They are in the driver's seat for this round. Investors will
need to offer a high valuation to get in on the deal.

What's to love
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Roadmap
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Roadmap
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"Our roadmap is very exciting. We've
shipped our Mac app and Ask Rewind
(guessing that's the AI search
interface) today. We're also focused on
meetings.
In the future we're going to ship an app
for Apple Glasses (which will launch
likely this summer at WWDC), iPhone, and
Windows. Eventually we'll get to
building cloud backup and sync in a very
safe and privacy sensitive way also
getting to Android and eventually to the
Enterprise."
The story
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A delightfully simple roadmap.

Rule of 3 twice in one slide — impressive!

3 timelines (Now, Soon, Later) with 3 major deliverables per
timeline.

Nice use of logos for visual interest and to streamline the slide.

I'm still wondering how privacy via local storage works across
multiple devices, but maybe that's where 'Cloud' comes in.

What's to love
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Problem Recap
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Problem Recap
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"Our hope is if we're successful our
product will be as ubiquitous as a
hearing aid is for hearing and glasses
is for vision."
The story
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What's to love
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How to Invest
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How to Invest
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"If you're interested in investing please
visit rewind.ai/invest.
Thank you very much."
The story
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The invest url (see next slide) states 'We don't have time to
meet with everyone so instead we're sharing our investor
presentation with the world.' It's a bold move that is likely to
drive a feeding frenzy of motivated investors.
This approach would not work for a first-time founder with no
MVP and/or no PMF. The strength of the story, coupled with
Dan's credentials, makes this bold approach possible.

What's to love
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Bonus: Rewind.ai/invest landing page
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Watch the video presentation
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https://www.youtube.com/watch?v=AqgdnW_J-vQ
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Need help with your pitch deck?
Let's chat.
Malcolm Lewis

pitchdeckcoach.com
linkedin.com/in/malcolmlewis
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