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How the
digital
media
world
moves
every 60
seconds!
Hi...thanks for joining me today but before we proceed, let’s get
a bit familiar - I head a boutique social media agency a...
Key Takeaways from this Session
This webinar will help you understand:
I. Social media analytics and its KPI’s
II. Dashboa...
Where are you in the social media
analytics maturity level today?
You need a statistics degree to reach the info below….
Raw Data
What you really want to know:
The insights reveal brand X needs to align its SMM strategies to cater to
females in the age...
What is Social Media Analytics?
Social media analytics is the process of monitoring,
analyzing, measuring and interpreting...
The 4 Tenets of Social Media Analytics
1. Metrics — The actual numbers
2. Measurement — Comparison and measurement of the ...
Thanks for your interest in our webinar on Social Media
Analytics 101.
To see a video of the full webinar, as well as othe...
How the digital media world moves every 60 seconds!
How the digital media world moves every 60 seconds!
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How the digital media world moves every 60 seconds!

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This presentation will help you understand Social Media analytics, its KPI’s, Dashboard views and insights overview, and a typical brand performance on social media.

Published in: Social Media
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How the digital media world moves every 60 seconds!

  1. 1. How the digital media world moves every 60 seconds!
  2. 2. Hi...thanks for joining me today but before we proceed, let’s get a bit familiar - I head a boutique social media agency and have a bunch of ideas that always keep me going! You can find me on social media (of course!) @ LinkedIn: www.linkedin.com/in/kavitaj Twitter: @write2kavita Facebook: www.facebook.com/kavitaj Email: kavita@pisocialmedia.com Joining me today is our guest speaker Nitin B from Meltwater Asia. Meltwater is an industry leader in Online & Social Media Monitoring & Intelligence that operates in 20+ countries. Pi Social Media is a partner of Meltwater. Website: www.meltwater.com
  3. 3. Key Takeaways from this Session This webinar will help you understand: I. Social media analytics and its KPI’s II. Dashboard views and insights overview III. A typical brand performance on social media IV. Analytics to make SOME decisions
  4. 4. Where are you in the social media analytics maturity level today?
  5. 5. You need a statistics degree to reach the info below…. Raw Data
  6. 6. What you really want to know: The insights reveal brand X needs to align its SMM strategies to cater to females in the age group 35-44 from United States to earn better ROI
  7. 7. What is Social Media Analytics? Social media analytics is the process of monitoring, analyzing, measuring and interpreting digital interactions and relationships of people, topics, ideas and content to make some strategic business decisions.
  8. 8. The 4 Tenets of Social Media Analytics 1. Metrics — The actual numbers 2. Measurement — Comparison and measurement of the numbers/metrics 3. Analysis — Observations and conclusion 4. Insight — Action items that link back to business objectives linking back to a set of actions
  9. 9. Thanks for your interest in our webinar on Social Media Analytics 101. To see a video of the full webinar, as well as other webinars from Pi Social Media, head on to: www.pisocialmedia.com/webinars/videos

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