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Smart Websites & Social Media Integration

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A smart website is just that - SMART. It identifies users, gives them relevant content, can be managed without too much of technical help, is mobile-friendly and generates genuine leads. So the question is, what does it take to be 2020-smart?

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Smart Websites & Social Media Integration

  1. 1. Hi... thanks for joining our Smart websites webinar. I am Siddharth "Sid" Jhunjhunwala, CEO of WS Group Pte Ltd, a mobile-first digital solutions company providing Enterprise Mobility, Enterprise Web Content Management and Digital Marketing services to Fortune 2000 Brands, Government Agencies and Mobile Startups. More information at www.webspiders.com.sg I am always on the lookout for learning & sharing opportunities with clients and colleagues. Last month, I attended SXSW 2015 in Austin, Texas and F8 Conference in San Francisco and found some unique perspectives for SMART websites which I will be sharing today You can get in touch with me on social media @ LinkedIn: linkedin.com/in/webspiders Twitter: @sid_webspiders E-mail: sid@webspiders.com
  2. 2. ● How to use interesting Content to make websites smarter ● Insights into smart analytics and CMS ● Responsive Web Design trends and tips ● Inbound Marketing insights and benefits ● Best Practices in Social Media Integration ● Insightful case studies Key takeaways from this session
  3. 3. ● CMS and Mobile Strategists ● 300 + developers for large projects and rapid deployment ● Global best practices for digital development ● 24/7 tech support ● Extensive experience with large brands and public sector projects ● More information on - http://www. webspiders.com/ ● 360 degree digital agency ● Content, search and social media focused ● 60+ team members ● Brands, G2C and B2B (inbound) marketing experience ● End-to-end Project Management Services ● More information on - http://www. pisocialmedia.com/
  4. 4. Global Clientele
  5. 5. The traditional SMART concept
  6. 6. The new world order S ocial, Searchable & Sensible M arketable A mazing Content & Analytics R esponsive T echnologically Advanced
  7. 7. SMART websites are always Social, Searchable & Sensible S
  8. 8. Why Social, Searchable & Sensible? Sources: Various 31.24% of all referral traffic comes from Social Media 95% - is what Google, Bing, Ask and Yahoo account for in terms of global traffic 83% of global internet users prefer websites that are “easy” and “simple”
  9. 9. Here are 9 Best Practices in Social Media & Website Integration
  10. 10. 1. Social Media icons as Infrastructure elements 2. Share and Share some more 3. Intuitively feed integration buttons Social Media icons should be easy to find Most important social element in a smart website Intuitive is better than all-over-the- place Icons should be omnipresent Seamless redirection process results in more engagement Twitter feeds and # should integrate with the messaging Social Media Icons are DIFFERENT from SHARE buttons Great website content = more shares Always choose an active network to integrate for updated content Social Media Icons should be placed both on the top and bottom of the website Dress up the “Share” button Experiment with new ways, do A/B testing here too!
  11. 11. 4. Single Sign-ons bump up engagement 5. Use Analytics intelligently 6. Understand the Platform(s) thoroughly Simplify the user journey Everything is tracked, so there is plenty of data to make sense of Look before you leap. Don’t overcommit resources before you are 90% sure of it! Using existing social media accounts reduces sign-up attrition Think beyond Google Analytics. Use bit.ly, Buffer, Hubspot, Hootsuite, etc. Different networks have different terms and modus-operandi Give more options; integrate multiple network accounts Measure and analyse every meaningful transaction of the user Study them, do the tutorials, ask questions. Integrate OpenID, Facebook, Google, Twitter, LinkedIN and/or Foursquare and so on! Deduce insights based on data. Give yourself room to fail All platforms/networks have weaknesses. Strategize to use them to your advantage
  12. 12. 7. Share (user) stories 8. Branded Updates 9. Use Keywords intelligently Turn visitors into fans into advocates Own everything you do (and pay for) Research, learn and incorporate effective keywords User stories maintain online presence and create trust markers Use branded hashtags and website links/blog Keep the tone similar, consistent, but fresh in content Utilize services, such as, Pixlee and Curalate for shareable content Authenticity drives real and organic traffic Use relevant keywords to your business and blog topics User generated content has better reach, higher referrals and more traffic Never ever bombard your community Include similar keywords in social media and website
  13. 13. ● Social media integration ● Search bar to find products through website ● Simple, intuitive menu structure ● One-click registration for Newsletter ● Daily, branded social media updates Website Facebook Post
  14. 14. The challenges of developing a Marketable Website “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” Guy Kawasaki Author, Influencer, Evangelist and Public Speaker M
  15. 15. The Inbound Marketing Flow
  16. 16. Thanks for your interest in our webinar on Smart Websites and Social Media Integration. To see a video of the full webinar, as well as other webinars from Pi Social Media, head on to: www.pisocialmedia.com/webinars/videos

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