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To create the best personalized videos you need to create different workflows based on the data source and your segmented audiences. This diagram shows the different summarized paths to create a personalized video. It also provides the thumbnail of a personalized video example to help you visualize the result.
Learn more about this and watch personalized videos examples here: https://pirsonal.com/2019/08/23/personalized-videos-examples-to-evoke-a-reaction
Segmentation is the first step in determining who your personalized videos should target. Segmentation helps you know which groups exist so you can later identify which groups to target. You can segment your audience in real-time, based on specific filters, usually applied in marketing automation workflows, or you can also apply this segmentation when creating personalized videos on a batch or bulk. In both cases, you should have previously studied your target audience and define who they are.
One of the first steps when segmenting your audience is to create subsets or subgroups which common characteristics. Think about the following concepts:
Demographics: Demographic segmentation is one of the most commonly used forms of segmentation. Analyze who they are based on criteria such as age, income, number of family members, race, gender, occupation, education, and nationality.
Skills and knowledge: The things your prospects, users, and customers know and how they apply this knowledge.
Things your target audience like about your products
Behavioral activities: Analyse the behaviors and decision-making processes. For example, think about their lifestyle, how, when and why they buy and more.
Psychographics: This takes into account how your target audience thinks and divides markets according to lifestyle, personality traits, values, opinions, and interests of consumers.
How your target audience uses your product: Do they use your product like you initially expected? When do they use it? With other people?
How they buy your products: Similar to the behavioral activities, looking at their processes, how much they spend, when they buy, from what device, if they buy based on a special promotion, and more.