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Personalized Video Blueprint by Pirsonal

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Personalized video is video content that is customized to each user, based on their interactions with your brand. This is what we usually call a trigger. For example, customers can be served video of the precise products or services they have been browsing; or data like their name, type of subscription or targeted information based on their age or persona can be included.

One-to-one marketing is about targeting each individual with personalization as a key tool. Personalized videos are all about ROI. They are one of the most effective ways to promote a value proposition during onboarding processes, customer journeys strategies and lead engagement cycles.
From our experience, in most of the cases, the best way to use personalized videos is in marketing and sales automation flows.

This document will help you discover several automation blueprints to start skyrocketing your results like never before.

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Personalized Video Blueprint by Pirsonal

  1. 1. Personalized Video Blueprint By Pirsonal © PIRSONAL DIGITAL, S.L.
  2. 2. Document Objectives One-to-one marketing is about targeting each individual with personalization as a key tool. Personalized videos are all about ROI. They are one of the most effective ways to promote a value proposition during onboarding processes, customer journeys strategies and lead engagement cycles. From our experience, in most of the cases, the best way to use personalized videos is within marketing and sales automation flows. This document will help you discover several automation blueprints to start skyrocketing your results like never before.
  3. 3. What is a Personalized Video
  4. 4. Personalized video is video content that is customized to each user, based on their interactions with your brand. This is what we usually call a trigger. For example, customers can be served video of the precise products or services they have been browsing; or data like their name, type of subscription or targeted information based on their age or persona can be included. What is a personalized video
  5. 5. What is a personalized video
  6. 6. Pirsonal is integrated with +1000 business apps to automatically create a personalized video to increase engagement and accelerate sales cycles. ● Marketing / Sales Automation ● CRMs ● CMSs ● Social Media ● ... More than 1000 Integrations
  7. 7. Blueprint: Engaging with leads obtained through landing pages New form submission from landing page Pirsonal automatically creates a personalized video and video landing page Estimated setup time: 20 min. When the personalized video is created, a Pirsonal Page is also created. A Pirsonal Page is an attention-driven landing page automatically created for every personalized video. Video/landing page is sent by email/SMS
  8. 8. Blueprint: Creating Personalized Videos From a Spreadsheet New spreadsheet row is added (or updated) Estimated setup time: 15 min. When the personalized video is created, a Pirsonal Page is also created. A Pirsonal Page is an attention-driven landing page automatically created for every personalized video. Video/landing page is sent by email/SMS Pirsonal automatically creates a personalized video and video landing page
  9. 9. Blueprint: Creating Personalized Videos for First Invoice First Invoice is Created in CRM Estimated setup time: 15 min. When the personalized video is created, a Pirsonal Page is also created. A Pirsonal Page is an attention-driven landing page automatically created for every personalized video. Video/landing page is sent by email/SMS Pirsonal automatically creates a personalized video and video landing page
  10. 10. Blueprint: Sales Acceleration During a Demo/Consultation Request New lead requests consultation via scheduling app Estimated setup time: 15 min. When the personalized video is created, a Pirsonal Page is also created. A Pirsonal Page is an attention-driven landing page automatically created for every personalized video. Video/landing page is sent by email/SMS Pirsonal automatically creates a personalized video and video landing page
  11. 11. Blueprint: Engage with Specific Leads During Sales Cycle Specific new tag added to lead Estimated setup time: 20 min. When the personalized video is created, a Pirsonal Page is also created. A Pirsonal Page is an attention-driven landing page automatically created for every personalized video. Video/landing page is sent by email/SMS Pirsonal automatically creates a personalized video and video landing page
  12. 12. Blueprint: Converting User into Client with Personalized Video 30 Days trial active user has been using service for 25 days Estimated setup time: 1 week. Video can be hosted and distributed by Pirsonal, an Amazon S3 bucket, YouTube or any platform (using Pirsonal’s API). User finds video in his user dashboard Pirsonal automatically creates a personalized video

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