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Personalized video is video content that is customized to each user, based on their interactions with your brand. This is what we usually call a trigger. For example, customers can be served video of the precise products or services they have been browsing; or data like their name, type of subscription or targeted information based on their age or persona can be included.
One-to-one marketing is about targeting each individual with personalization as a key tool. Personalized videos are all about ROI. They are one of the most effective ways to promote a value proposition during onboarding processes, customer journeys strategies and lead engagement cycles.
From our experience, in most of the cases, the best way to use personalized videos is in marketing and sales automation flows.
This document will help you discover several automation blueprints to start skyrocketing your results like never before.