Pinterest as a Power Tool for Your Business

12. According to BlogHer's annual study on women and social media, of women representing the general U.S. population who indicated that they used each of the social media services said: •  81% said they trusted blogs and Pinterest •  67% said they trusted Facebook •  73% said they trusted Twitter AdWeek.com Copyright 2013 Oh So Pinteres5ng Trust and Pinterest

13. The BlogHer study found if they'd ever made a purchase based on a recommendation (from social media sources) •  61% from a blog recommendation •  47% from Pinterest •  33% from Facebook •  31% from Twitter Copyright 2013 Oh So Pinteres5ng AdWeek.com

18. Have a plan and set goals Sample goals: •  To increase brand recognition and authority •  To grow my audience by building a following on Pinterest •  To increase sales •  To bring traffic back to your site •  To learn about my followers and potential customers Copyright 2013 Oh So Pinteres5ng

21. Copyright 2013 Oh So Pinteres5ng Proﬁle image Logo Logo photo hybrid Recommended size: 600 x 600 px Will be reduced down to 165 x 165 px (Edges are slightly cropped) Calibrating (setting up your account) YOUR LOGO

23. Copyright 2013 Oh So Pinteres5ng Boards •  Create boards that appeal to the lifestyle of your ideal customer •  Keep board topics relevant to your business (no cupcake decorating boards for an auto repair shop unless they’re decorated to look like cars) •  Minimum of 5 pins per board Calibrating (setting up your account)

27. Copyright 2013 Oh So Pinteres5ng Images - content Keep in mind why people go to Pinterest •  To find information- recipe or tutorial •  To find something to buy- gift or for themselves •  For inspiration- art or design •  To find people with similar interests •  For fun

35. Copyright 2013 Oh So Pinteres5ng Infographics & Instructographics Infographics- data Instructographics- how to •  Don’t reveal 100%, encourage them to go to your site for more information or full instructions •  Can be infinitely tall but Pinterest will hide whatever is more than 1935 px in the interest graph h6p://lemon.ly/work/edi5ng-‐vs-‐proofreading

38. Copyright 2013 Oh So Pinteres5ng Ben Silbermann Pinterest co-founder and CEO: “When we released our mobile apps, we were taking bets on how long it'd take for those to surpass our web traffic. I figured it'd take a few weeks. It was literally the day it was released [that the traffic was passed].” engadget

40. Copyright 2013 Oh So Pinteres5ng •  Account name •  Board names •  Board descriptions •  Pin descriptions (500 characters) •  (Names of images on your site) Anywhere text can be used on Pinterest, use keywords Pinterest and SEO

43. Copyright 2013 Oh So Pinteres5ng Reaching your Pinterest goals To increase brand recognition and authority •  Build trust by building your account to a resource of information in your field •  Show your business personality by including your thoughts in pin and board descriptions (builds trust)

44. Copyright 2013 Oh So Pinteres5ng Reaching your Pinterest goals To increase brand recognition and authority Active pinning and repinning will spread your profile image and account name even on content that isn’t yours

45. Copyright 2013 Oh So Pinteres5ng Reaching your Pinterest goals To grow my audience by building a following on Pinterest •  Monitor account engagement – repins / comments •  Don’t just pin your own stuff •  Pin regularly – Multiple times a day multiple times a week 3-5 pins each session

46. Copyright 2013 Oh So Pinteres5ng Reaching your Pinterest goals To grow my audience by building a following on Pinterest Group boards- Share followers When you’re invited: •  Does it make sense for you to join the board? •  How can it benefit your followers? Before you invite: •  Does it make sense for them to join the board? •  Can you trust them? •  How can it benefit your followers?

47. Copyright 2013 Oh So Pinteres5ng Reaching your Pinterest goals To bring traffic back to your site / To increase sales Do your pins: •  Solve a problem or inspire – educational/ informational (tutorial, recipe, news, review) •  Offer something desirable (product or service) •  Appeal to a hobby or interest (travel, decorating, tattoos, cars)

49. Copyright 2013 Oh So Pinteres5ng Reaching your Pinterest goals To learn about my followers and potential customers (market research not stalking) •  Location •  Other interests •  What they’re pinning from competitors’ sites **Be careful what you pin**

60. “Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post” “Sure, you get 70 percent of your clicks in the first two days,” Piqora CEO Shara Verma told me last week. “But there’s a huge long tail. Clicks kept coming all the way for 30 days, and even beyond.” Source: VentureBeat Copyright 2013 Oh So Pinteres5ng

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