A short and snappy presentation on Facebook's promotion guidelines, how to run great promotions and applications that you can use to do so best.
Presented by Daniel of http://pinpointsocial.com
2. Daniel Patricio
Marketer
Technologist
Product Manager at
Pinpoint Social
3. Today
• Why contests matter
• Facebook promotion guidelines in plain
English
• Examples of simple & effective promotions
• Tips for success
• Picking the right apps
4. 800 million friends
50% log on to Facebook each day
Average network of 130 friends
30 billion pieces of content is shared
11. Why contests matter
• You have to fight to get
user’s attention
• Contests are part of a
healthy and balanced
marketing campaign
– Likes
– Emails
– Follow through
12. Today’s Consumer Understanding what they want
• Make me look cool
• Give me a position of power
• Give me a conversation
starter
?
15. The Rules
1. DO - Live on a Page, not
a Group or Profile
2. DON’T - Use the
Wall, Facebook Photos
or Commenting to run
contests
3. DON’T - Use inbox
messages to contact
winners
4. DO - Use an application
to conduct a contest
22. Tips for Success
• Follow Facebook rules
• Give away something of value
• Make it easy for consumers
• Don’t make silly words come out of my mouth
• Don’t underestimate the need for marketing