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Building better Promotions on
       Facebook Pages
         Daniel Patricio
         Pinpoint Social
Daniel Patricio
      Marketer
    Technologist
 Product Manager at
   Pinpoint Social
Today
• Why contests matter
• Facebook promotion guidelines in plain
  English
• Examples of simple & effective promotions
• Tips for success
• Picking the right apps
800 million friends
  50% log on to Facebook each day
   Average network of 130 friends
 30 billion pieces of content is shared
800 million friends
   How do we reach them?
Today’s Consumer   Today’s Marketer


                     •   Fans / Likes
                     •   Emails
                     •   Influence
                     •   Buzz
          ?          •   SALES
Building better promotions on Facebook Pages
Building better promotions on Facebook Pages
Why Contests Matter
Why contests matter
• The wall is not a landing
  tab
• Does your wall
  captivate?
Why contests matter
• You have to fight to get
  user’s attention
• Contests are part of a
  healthy and balanced
  marketing campaign
   – Likes
   – Emails
   – Follow through
Today’s Consumer   Understanding what they want


                     • Make me look cool
                     • Give me a position of power
                     • Give me a conversation
                       starter

          ?
The Rules
The Rules
Best Case Scenario        Worst Case Scenario
The Rules
1. DO - Live on a Page, not
   a Group or Profile
2. DON’T - Use the
   Wall, Facebook Photos
   or Commenting to run
   contests
3. DON’T - Use inbox
   messages to contact
   winners
4. DO - Use an application
   to conduct a contest
Campaign Examples
Things to consider
• Give away something big
• Give away an experience
• Give away something exclusive
Building better promotions on Facebook Pages
Building better promotions on Facebook Pages
Building better promotions on Facebook Pages
Tips for success
Tips for Success
•   Follow Facebook rules
•   Give away something of value
•   Make it easy for consumers
•   Don’t make silly words come out of my mouth
•   Don’t underestimate the need for marketing
Applications that you can use
How you can learn more
• Daniel@pinpointsocial.com
• Sign up for free at http://pinpointsocial.com/
• @danielpatricio

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Building better promotions on Facebook Pages

  • 1. Building better Promotions on Facebook Pages Daniel Patricio Pinpoint Social
  • 2. Daniel Patricio Marketer Technologist Product Manager at Pinpoint Social
  • 3. Today • Why contests matter • Facebook promotion guidelines in plain English • Examples of simple & effective promotions • Tips for success • Picking the right apps
  • 4. 800 million friends 50% log on to Facebook each day Average network of 130 friends 30 billion pieces of content is shared
  • 5. 800 million friends How do we reach them?
  • 6. Today’s Consumer Today’s Marketer • Fans / Likes • Emails • Influence • Buzz ? • SALES
  • 10. Why contests matter • The wall is not a landing tab • Does your wall captivate?
  • 11. Why contests matter • You have to fight to get user’s attention • Contests are part of a healthy and balanced marketing campaign – Likes – Emails – Follow through
  • 12. Today’s Consumer Understanding what they want • Make me look cool • Give me a position of power • Give me a conversation starter ?
  • 14. The Rules Best Case Scenario Worst Case Scenario
  • 15. The Rules 1. DO - Live on a Page, not a Group or Profile 2. DON’T - Use the Wall, Facebook Photos or Commenting to run contests 3. DON’T - Use inbox messages to contact winners 4. DO - Use an application to conduct a contest
  • 17. Things to consider • Give away something big • Give away an experience • Give away something exclusive
  • 22. Tips for Success • Follow Facebook rules • Give away something of value • Make it easy for consumers • Don’t make silly words come out of my mouth • Don’t underestimate the need for marketing
  • 24. How you can learn more • Daniel@pinpointsocial.com • Sign up for free at http://pinpointsocial.com/ • @danielpatricio