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Reaching the 800 Million on Facebook - 2012

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Identifying opportunities for marketers and developers on the Facebook Platform in 2012.

Presented by Daniel of http://pinpointsocial.com

Published in: Business, Technology
  • Daniel gave this presentation to Silicon Halton on January 13, 2012. Exceptionally well received and superbly given. Daniel clearly is an expert in the business, B2C, side of Facebook.

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Reaching the 800 Million on Facebook - 2012

  1. 1. We enable designers & small agenciesto build the best Facebook promotions.
  2. 2. How you can use Facebook for your business
  3. 3. 800  million  friends   50%  log  on  to  Facebook  each  day   Average  network  of  250  friends   30  billion  pieces  of  content  is  shared  
  4. 4. 800  million  friends   How  do  we  reach  them?  
  5. 5. “EdgeRank  is  like  a  credit  raDng:   its  invisible,  its  important,  its  unique  to  each  user,  and  no  one   quite  knows  how  it  work”  
  6. 6. Today’s  Consumer   Most  Facebook  pages   reach  only  3%-­‐7.5%  of   their  fans       ?   News  Feed  publishes  just  a  liQle   more  than  0.2%  of  the  stories  it   considers  
  7. 7. The Facebook Platform 2012 Pages Page Ads Applications Platform Canvas Open Graph Applications Applications Timeline
  8. 8. Our secret weapon Social media on scale 46% higher click through rate 20% lower cost per click 18% lower cost per fan
  9. 9. Let’s build a story
  10. 10. How you can use Facebook for your business
  11. 11. Key to winning on Facebook Create Connect to Penetratehigh quality distribution Viral loop News Feed stories channels
  12. 12. What would you share?•  Incentive to ‘connect’•  “Why should I share?”•  Creating sticky posts
  13. 13. Say helloDaniel PatricioFounder and product managerdaniel@pinpointsocial.com(647) 519-2313@danielpatricio

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