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Humanistic approach to web marketing


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Approaching marketing in a different way.

Published in: Business, Technology
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Humanistic approach to web marketing

  1. 1. onepiecesolutions
  2. 2. <ul><li>A more personal or humanistic approach is the newest trend or practice to hit online marketing. The concern now focuses on creating a more personal feel in the online community. The idea is to create a good relationship or establish rapport with users that can be potential customers. </li></ul>
  3. 3. <ul><li>Users are most likely to purchase from those they trust and like. If users do not know you, your brand will not have personality and it is impossible for people to relate to you. Regardless of whether you are in involved in direct selling or other types of business, you should include the human element. Your approach should be humanistic. </li></ul>
  4. 4. <ul><li>It is very important to stop for a while and take a look at how you are conducting your business. Are you personal in your approach? Do you include the human element? While a lot of businesses claim that they have a personal approach, still, it is important to note how to properly incorporate the human element for more effective marketing. </li></ul>
  5. 5. <ul><li>Hiding in your office will not get you anywhere. You have to go out. While electronic communication is necessary, still, you have to interact with people. You can communicate effectively online and also face to face. </li></ul>
  6. 6. <ul><li>You can invite people to an event and get to meet some of your clients and prospective customers. Try to create a balance of online and interpersonal interaction. People behind many businesses today have become extremely comfortable within the bounds of their offices that they have forgotten how important interaction is.  </li></ul>
  7. 7. <ul><li>Consumers are often curious as to who are the people behind. This helps them to associate a personality to the brand. Consumers tend to appreciate businesses more if they are able to associate a face with a brand or a name. </li></ul>
  8. 8. <ul><li>You should also introduce the rest of the people working for your business. This entails provides names and photos. Let people see who the people are working with you to deliver products and services.  </li></ul>
  9. 9. <ul><li>You should also present their skills on the table. When you put out your people, customers will likely trust you better and see what you are capable of. Your staffs are your stars because they provide the character and quality of your business. </li></ul>
  10. 10. <ul><li>These are just some of the ways you can add a humanistic element to your marketing scheme. Always remember that the key to successful marketing is to be able to relate to people. Constantly take note of this and you should be able to promote effectively. </li></ul>