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Consumer Attitudes in a Post-breach Era: The Geographical Gap

Ping Identity’s consumer survey on security perceptions and behavior revealed significant differences between residents of the U.S., France, Germany and the UK. Some are more carefree with their information, while others have less trust in brands.

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Consumer Attitudes in a Post-breach Era: The Geographical Gap

  1. 1. CONSUMER ATTITUDES IN A POST-BREACH ERA THE GEOGRAPHICAL GAP OVER-SHARERS Americans are more likely to share their social security number with online brands. % that regularly share SSN/National Security # % ‘confident’ or ‘very confident’ in providers % have been victim of a data breach % experienced a financial loss % unwilling to pay extra % no longer use Facebook Connect % that spend money on subscriptions % willing to pay more than $0 Consumers in the United States, France, Germany and the United Kingdom display different security preferences and behaviors. Our recent survey revealed where each country stands out from the others. Data based on a MarketCube survey commissioned by Ping Identity. 3,264 consumers in the United States, France, Germany and the United Kingdom were surveyed in May 2018. Copyright ©2018 Ping Identity Corporation. All rights reserved. Ping Identity, PingFederate, PingOne, PingAccess, PingID, their respective product marks, the Ping Identity trademark logo, and IDENTIFY are trademarks, or servicemarks of Ping Identity Corporation. All other product and service names mentioned are the trademarks of their respective companies. 16% 34% 9% 6% 4% 62% BIG SPENDERS — ON SERVICES... More Americans spend money on online services and apps (e.g., Spotify, Netflix). ...AND SECURITY Americans are the most willing to pay to ensure that their personal information is never breached. LEAST LIKELY TO BE BREACHED... UK residents are less likely to have experienced a breach than the other countries. ...BUT BREACHES ARE COSTLY Of those who experienced a breach, many in the UK experienced a financial loss. UNWILLING TO PAY MORE FOR SECURITY People in the UK are the least willing to pay more to online services/apps for added security to protect their personal information. TRUST IS LOW The French are the least confident in online service and app providers’ ability to protect personal information. ABANDONING FACEBOOK CONNECT Following Cambridge Analytica, more Germans are choosing not to use Facebook Connect to login to online services and apps. 64% 54% 46% 40% 53% 49% 47% 42% 48% 48% 42% 41% 39% 50% 15% 27% 21% 17% 42% 24% 38% 43% 64% 61% 52% 48% UNITED KINGDOM FRANCE UNITED STATES GERMANY