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2018 Survey: Consumer Attitudes in a Post-Breach Era - The Generational Gap

Consumers under 35 and over 55 have significant differences in the way they think about security, willingness to share personal information, investment in data protection and use of technology like biometrics. Check out the infographic to see where Ping Identity’s survey revealed the biggest differences.

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2018 Survey: Consumer Attitudes in a Post-Breach Era - The Generational Gap

  1. 1. CONSUMER ATTITUDES IN A POST-BREACH ERA THE GENERATIONAL GAP UNDER 35 HIGH 53% V E R S U S OVER 55 BRAND TRUST PERSONAL INFORMATION Trust in brands is relatively high feel confident or very confident in online service and application providers’ ability to protect their personal information. FINANCIAL LOSS SPEND TO PROTECT BIOMETRICS LOW 27% Trust in brands is relatively low feel confident or very confident in online service and application providers’ ability to protect their personal information. When it comes to security sentiment and practices, the younger generation and older generation don’t always see eye to eye. A recent consumer survey revealed differences in brand trust, willingness to invest in data protection, biometrics adoption and more. MORE 54% carefree with their sensitive personal information are willing to input their bank information on a website or app. are willing to input their bank information on a website or app. LESS 41% carefree with their sensitive personal information MORE 37% likely to spend more to ensure their personal information is protected are not willing to pay anything to ensure their personal information is never breached. 42% are willing to pay between $1-49 to ensure their personal information is never breached. 42% are not willing to pay more to online services/apps for added security to protect their personal information. LESS 62% likely to spend more to ensure their personal information is protected are not willing to pay anything to ensure their personal information is never breached. 32% are willing to pay between $1-49 to ensure their personal information is never breached. 75% are not willing to pay more to online services/apps for added security to protect their personal information. MORE 41% likely to experience a financial loss as a result of a data breach experienced a financial loss as a result of a breach. experienced a financial loss as a result of a breach. LESS 27% likely to experience a financial loss as a result of a data breach MORE 46% open when it comes to biometrics adoption use biometrics like thumbprint or facial recognition to sign in to online services and apps. use biometrics like thumbprint or facial recognition to sign in to online services and apps. LESS 13% open when it comes to biometrics adoption $ Data based on a MarketCube survey commissioned by Ping Identity. 3,264 consumers in the United States, United Kingdom, France and Germany were surveyed in May 2018. Copyright ©2018 Ping Identity Corporation. All rights reserved. Ping Identity, PingFederate, PingOne, PingAccess, PingID, their respective product marks, the Ping Identity trademark logo, and IDENTIFY are trademarks, or servicemarks of Ping Identity Corporation. All other product and service names mentioned are the trademarks of their respective companies.

Consumers under 35 and over 55 have significant differences in the way they think about security, willingness to share personal information, investment in data protection and use of technology like biometrics. Check out the infographic to see where Ping Identity’s survey revealed the biggest differences.

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