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COVID 19 & Real Estate - How Digital Technology will create impact in this era?

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The slides were used for webinar at PIBM and talks about how sales & marketing and construction will go through a digitisation process during and post the pandemic

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COVID 19 & Real Estate - How Digital Technology will create impact in this era?

  1. 1. Webinar – PIBM COVID 19 & REAL ESTATE How Digital Technologywill createimpactin this era? #Home Search Simplified
  2. 2. REAL ESTATE IN INDIA Why its critical for India’s growth?
  3. 3. real estate in India www.pinclick.com • Real Estate sector is expected to reach US $1 trillion by 2030 • It contributes to 13% of India’s GDP • 2nd largest employer in India after agriculture • Expected to add 200m square feet every year starting 2019 • 4th largest sector in India in terms of FDI inflow ~ US $39 billion btw 2000 to 2018 • Housing for all initiative to bring US $1.3 trillion investments
  4. 4. the 4 drivers… www.pinclick.com
  5. 5. …and growing household income & urbanization www.pinclick.com
  6. 6. summary – growth going ahead… www.pinclick.com
  7. 7. CHANGES IN CONSUMER JOURNEY Before & After Pandemic
  8. 8. customer journey – before & after pandemic www.pinclick.com reach understanding transaction referrals outdoor endorsements newspapers social media Internet streaming private comm – SMS, Email etc digital ad networks project sites roadshows online reviews word of mouth e-commerce web searches endorsement experience at the project site channel partners official websites internet streaming word of mouth reviews loyalty memberships Use of internet will lead to digitisation of various touch points Stronger touch points after pandemic Weaker touch points after pandemic Source – Reference taken from “Future Consumer Series by Deloitte”
  9. 9. …leading to a digital first response www.pinclick.com reach understanding transaction referrals outdoor endorsements newspapers social media Internet streaming private comm – SMS, Email etc digital ad networks project sites roadshows online reviews word of mouth e-commerce web searches endorsement experience at the project site channel partners official websites internet streaming word of mouth reviews loyalty memberships Use of internet will lead to digitisation of various touch points Stronger touch points after pandemic Weaker touch points after pandemic Source – Reference taken from “Future Consumer Series by Deloitte” Customer acquisition virtual open houses augmented reality omnichannel reach personalized sales digital assets Customer engagement virtual communities telehealth contactless access Internet streaming meetings content driven
  10. 10. CHANGES IN CONSTRUCTION Before & After Pandemic
  11. 11. construction has been the least digitized industry.. www.pinclick.com Source – McKinsey
  12. 12. five trends shaping construction industry www.pinclick.com Source – McKinsey
  13. 13. high definition surveying & geolocation www.pinclick.com Source – McKinsey
  14. 14. 5-D information modeling www.pinclick.com Source – McKinsey
  15. 15. digital solutions delivering seamless experience.. www.pinclick.com Source – McKinsey
  16. 16. internet of things and analytics www.pinclick.com Source – McKinsey Sensors, near-field-communication (NFC) devices, and other technologies can help monitor productivity and reliability of both staff and assets. There are several potential uses: • Equipment monitoring and repair. Advanced sensors can enable machinery to detect and communicate maintenance requirements, send automated alerts for preventive maintenance, and compile usage and maintenance data. • Inventory management and ordering. Connected systems can forecast and alert site managers when stocks are running short and when orders need to be made. NFC tagging and tracking of materials can also pinpoint their location and movement and help reconcile physical and electronic inventory. • Quality assessment. “Smart structures” that use vibration sensors to test the strength and reliability of a structure during the construction stage can detect deficiencies and then correct them early. • Energy efficiency. Sensors that monitor ambient conditions and fuel consumption for assets and equipment can foster on-site energy efficiency. • Safety. Wearable bands can send alerts if drivers and operators are falling asleep or if a vehicle or asset is stationary or nonoperational for a given window of time during shift hours.
  17. 17. future proof construction www.pinclick.com Source – McKinsey About 80 percent of all construction work is still done on-site, but many project developers and contractors are deploying new off-site approaches that help them improve predictability, consistency, and repeatability. Several techniques show potential: • Preassembly. Relatively simple structures, such as factories and covered yards, can use in-factory or in-yard assembly for a complete building envelope. • 3-D printing. Printing submodules or complete concrete structures before assembly and internal work could transform the industry with respect to design, cost, and time. • Robot-assembled construction. Robots are now being selectively used for repetitive and predictable activities, such as tiling, bricklaying, welding and spool fabrication, demolition, and concrete recycling.

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