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Social Media Platforms for Business Success

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To introduce Social Media and opportunities for small to large profit and non-profit organizations to increase business through Facebook, YouTube, Twitter, LinkedIn and Slideshare.

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Social Media Platforms for Business Success

  1. 1. SOCIAL MEDIA PLATFORMS FOR BUSINESS SUCCESS October 2010
  2. 2. HAVE YOU HEARD OF AND/OR USE SOCIAL MEDIA PLATFORMS?
  3. 3. WHY DO YOU USE SOCIAL MEDIA?
  4. 4. WHICH SOCIAL MEDIA PLATFORMS DO YOU USE?
  5. 5. HOW MANY TIMES A DAY ON AVERAGE DO YOU USE YOUR SOCIAL MEDIA PLATFORMS?
  6. 6. DO YOU SHARE INFORMATION WITH OTHERS ON YOUR SOCIAL MEDIA PLATFORMS?
  7. 7. OBJECTIVE  To introduce Social Media and opportunities for small to large profit and non-profit organizations to increase business through Facebook, YouTube, Twitter, LinkedIn and Slideshare.
  8. 8. WHAT IS SOCIAL MEDIA?  Collaborative online community engaging systems  Most platforms are free to use and maintain  Continuously increasing in popularity for business development opportunities for solo entrepreneurs and small to large profit and non-profit organizations  Help increase brand awareness, increase customer loyalty, and create community environments to engage new clients.
  9. 9. HOW MANY SOCIAL MEDIA PLATFORMS ARE THERE?  Many social platforms exist and are globally increasing  Most popular are Facebook, YouTube, Twitter, LinkedIn and SlideShare
  10. 10. WHY SOCIAL MEDIA FOR BUSINESS?  Increased brand awareness and loyalty  Increased client loyalty and improved customer service  New clients  Business growth
  11. 11. BASIC ESSENTIALS TO START USING SOCIAL MEDIA PLATFORM ACCOUNTS:  Develop Strategic Brand Content Plan for Internet and Mobile, Implement and Measure success  Create company accounts via social media platforms  Email account and contact information  Company name, logo, overview, mission  Depending on your brand and organizational culture, some content examples to share include:  Product or service list  Photos (Team, Product, Samples of work, Clients, Testimonials)  Videos  Company special discounts being offered  Social responsibility initiatives
  12. 12. HOW DO I MEASURE SOCIAL MEDIA SUCCESS?  There are various new platforms being created to help measure success  As a basic and cost effective start in the measuring process, use a spreadsheet tracking system  Identify key measurement factors your company will focus for each social media platform in use  Register and track daily  Analyze monthly and make necessary adjustments to your social media brand content strategy to help improve conversion rates
  13. 13. SOCIAL MEDIA PLATFORMS FOR BUSINESS SUCCESS
  14. 14. CONCLUSION  Social Media platforms provide opportunities for small to large profit and non-profit organizations to increase business through Facebook, YouTube, Twitter, LinkedIn and Slideshare.  Access social media platforms so you increase your brand exposure and grow your business.
  15. 15. SOCIAL MEDIA PLATFORMS FOR BUSINESS SUCCESS THANK YOU! Brenda Leguisamo Founder & CEO Tel: 917-771-9491 Email: Brenda@SocialBizMembers.com Web: http://SocialBizMembers.com

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