The Other

The Other

Italy

Italy

Art Direction, photography and editing
Pietro Mingotti

Production assistants

Anna Tr...
The Other

The Other

Italy

Italy

The Classic

As we were born from an ancient history of tradition
and attention to the...
The Other

The Other

Italy

Italy

Crafting the Book
As You will read further on, all the models involved
in this lookboo...
The Other

Italy

The Other

Italy

“This is not
a Blazer”
In fact, this is Your Blazer. As Italian tailoring
tradition ma...
The Other

Italy

The Other

Italy
The Other

The Other

Italy

Italy

Your Own , Authentic 								
						 Lifestyle .
In our culture, life moves thorughout...
The Other

The Other

Italy

Italy

THE CREATIVE

THE DOCTOR

THE BOSS

Giuseppe - 32 yo - Designer

Niccolò - 29 yo - Den...
The Other

The Other

Italy

Italy

Going Somewhere?
Here at our Headquarters of Civico76, we are very
proud of what we’ve...
CIVICO 76
by
Artisani srl
via Sorio nr.46/b
35141 Padova - ITALY
www.civico76.com
Lookbook fw14 civico76 peview
Lookbook fw14 civico76 peview
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Lookbook fw14 civico76 peview

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This is a preview of the lookbook for Civico76

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Lookbook fw14 civico76 peview

  1. 1. The Other The Other Italy Italy Art Direction, photography and editing Pietro Mingotti Production assistants Anna Trivellato, Filippo Tommaso Catelan HairStyling Daniele Gnocco Styling Alessandra Bersan special thanks Consorzio Mobili - Bovolone. a special thanks to Angelo, Giuseppe and Niccolò. Fall Winter ‘14 Civico 76 crew PRESS Pietro Mingotti visual@civico76.it SALES Our Story starts near the water. Our roots tought us that quality is not an option, and that the standard is not our goal. We crafted our Signature Collection for Men who dress smart and wear their nature. As Italians, fashion is a part of our culture. As Venetians, culture is part of our pride. Benvenuto Fasolo sales@civico76.it MARKETING Nicola Lana marketing@civico76.it As Men, Civico 76 is our Brand. Down Jacket: road - 4009 - p002 Parkat: cory - 4007 - p001
  2. 2. The Other The Other Italy Italy The Classic As we were born from an ancient history of tradition and attention to the quality of the garments, it was inevitable for us to keep that same old feel for our men’s wear: a tradional, practical, casual and yet strong tailoring which provides style, comfort and warmth. In Venice, we experiment some really cold and wet weather during winter and autumn. That’s why wool is the main garment used in our classic knitwear, but also in many of our jackets and blazers. super-slim fits, we prefered to craft our sweaters and jumpers with a manly and classic fit, keeping the eye on a look which would fit perfectly in today’s men’s wear trend. This season’s collection present a variety of six different jumpers and sweaters, available in nine different colors. But we are not anachronistic, and we are well aware of what men, today, are looking for. So, instead of going for fancy prints, aggressive colours and “We tailored these clothes to fit your spirit” Sweater: Marvin - 9006 - T102 Sweater: Manty - 9007 - T101
  3. 3. The Other The Other Italy Italy Crafting the Book As You will read further on, all the models involved in this lookbook are not actual models. Here is a brief comment about the creation of the Look Book. “I’ve always loved working with people; it’s one of the most interesting part of my job. Creating the characters and the visual image for Civico 76 was quite a unique quest, since the Brand is newborn, and therefor vergin. That gave me the opportunity to work closely with the stylist and designers, understanding who was the “Civico 76 man”. playing their part in this project; and that was an easy task too, since all they had to do was being themselves. At the end of the day, after a few hours of directions, they were doing all they needed to by themselves, having fun and feeling great in our clothes...their clothes! “ok people, let’s do this!” Angelo, Niccolò and Giuseppe, who are now considered Civico 76’s friends, did a great job Blazer: RALPH - 5002 - L207 Pietro Mingotti, Art director Blazer: RALPH - 5002 - L008
  4. 4. The Other Italy The Other Italy “This is not a Blazer” In fact, this is Your Blazer. As Italian tailoring tradition makes of The Blazer a very important issue per sé, we couldn’t leave this part of our story slip away. But we didn’t want to create the classic “Giacca”. We wanted to craft a collection of Blazers wich were contemporary, wich express your personality, not our past. As nowadays men who dress nowadays men, we know that having style doesnt’ mean sacrificing comfort or convenience. So what we’ve designed is a collection of eight Blazers styles, each one fitting a large variety of needs, being a classic and yet staying fresh, casual and very usable with many colour combination. Morning outfit matching is something for fashion victims: we prefer clothes wich reflect our style out of the box. Blazer: GREGORY - 5004 - L006 Down Jacket: Barkley - 4024 - p009
  5. 5. The Other Italy The Other Italy
  6. 6. The Other The Other Italy Italy Your Own , Authentic Lifestyle . In our culture, life moves thorughout different environments. Jumping from our work, to our favorite cocktail bar or restaurant, to sports and see friends. Keeping our body warm and dry, and our looks coherent, stop minding about what is right to wear, knowing that you are dressing with the only thing to wear: your personality. That’s why for our lookbook and campaigns, we went scouting for people around Venice. Not models, people. We invited them to spend a day with us and our collection, in order to see which different garment fit their self best. Sweater: Merky - 9001 - T101 Jacket: Cliff - 4003 - c201 Jacket: Henry - 4004 - l004 Down Jacket: Road - 4009 - c102 “I like this one the most. No, wait. This one is cool too. May we have one of the items when we’re done with the shooting?” Niccolò 28 yo - Dentist Jacket: Karl - 4011 - p004 Jacket: DORTY - 4014 - P005
  7. 7. The Other The Other Italy Italy THE CREATIVE THE DOCTOR THE BOSS Giuseppe - 32 yo - Designer Niccolò - 29 yo - Dentist Angelo - 47 yo - ??? Down Jacket: Morny - 4022 - p008 Down Jacket: bryce - 4016 - p203 Down Jacket: bargy - 4021 - p007 Parka: John-paul - 4025 - p010 “I met Giuseppe on my way to Venice, on the direct train from Milan. He was talking on the phone with a supplier, checking out some custom leather accessories sketches he made. He was wearing five pockets washed out-orange trousers, combat boots and a vintage leather jacket. When he put down his phone, I walked up to him and asked if he minded about me taking a picture of that scene. When he asked why, I couldn’t resist to show him our protos from the collection. And the rest is history.” “The rumors are that at the n° 67, Calle degli Albanesi, in Venice, there is this nice dental pratictioner’s clinic. The interesting thing is that dental care is not the only reason why the ladies are coming out from there with a smile. Niccolò is a young, brilliant and chilled doctor with an edge for that contemporary world in which we are all fond about: music, sports, technology, having fun and being succesful. He is a remarkable tennis player, goest to the Lido for a swim during the holidays, and loves to dress smart. Oh, and he loves his hair too.” “Not so much we can say about Angelo, as his work and private life are wrapped in mistery. I saw him in a family picture in a friend’s house. I was astonished by the charism of his sight, his full beard, and I felt like his looks resembled the shape we were giving to the “men’s man” feel of some of our items. Simple, strong, elegant, mature and yet firmly actual. Being a classic by choiche, moving with the times that changes things, but not our souls. I picked up the phone, asked him if he liked to lend his unique image to our brand. He just answered “Yes.”.” Blazer: rudy - 5001 - l006
  8. 8. The Other The Other Italy Italy Going Somewhere? Here at our Headquarters of Civico76, we are very proud of what we’ve created, and we think you’ll love it too. But we also just got started. Our official website will be constantly updated with the latest news, entertaining media and much more. You can reach us there, or simply follow us on Facebook, Twitter, Instagram... You just stay where your passions live, and we will bring Civico 76 to you. This winter is going to be an amazing season! Are You in...? Wool Coat: Hearld - 4005 - l004 Jacket: cliff - 4003 - c201 www.civico76.com www.twitter.com/civico76 www.facebook.com/civico76 www.instagram.com/civico76 http://www.youtube.com/user/civicoseventysix Blazer: marlon - 5004 - l006 Blazer: gregory - 5003 - l011
  9. 9. CIVICO 76 by Artisani srl via Sorio nr.46/b 35141 Padova - ITALY www.civico76.com

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