Work the Land1. Cultivate knowledge, not just information2. Design for evolution3. Invite different levels of participation4. Develop public & private spaces5. Focus on value6. Maintain a strong rhythm
1. Cultivate Knowledge • Knowledge• Information – Dynamic – Static – Accumulation of – Accumulation of experience facts – More complicated to – Easily managed manage – Resides in books – Resides in people
To Cultivate Knowledge• Share information and experience – Uploading documents – Protecting security – Joining in discussions• Search the best Crusade materials – Google Search• Connect with the people you need – People Locator – Email
2. Design for evolutionBe a shepherd of thenatural communityDesign rather than a builderConstructing thecommunity from scratch.
3. Allow Different Levels of Participation Core Group (10-15%) Active Group (15-20%) Peripheral Group 65-75%)
4. Develop both public andprivate community spaces
5. Focus on value Value is your key to community life because participation in most communities is voluntary!
6. Maintain a Strong Rhythm Rhythm is the strongest indicator of community aliveness!
Summary• Virtual is Reality: The line between the online world and the offline world is fuzzy, not distinct• Opportunity Leads to Service: We serve by considering the user first• Guiding Principles – Know Your Goal: Maintain a clear purpose – Work the Land: Keep working – Loosen your Grip: Trust the user to lead
Sources1. Haughey, Matt. Building an Online Community: Just Add Water http://www.digital-web.com/articles/building_an_online_community/2. Karasic, Shara. Guide to Building an Online Community: An inside look at how and why people connect virtually. http://www.work.com/building-an-online-community-12993. Shirky, Clay. A Group is its own Worst Enemy http://shirky.com/writings/group_enemy.html4. Broadcast Institutions, Community Values http://shirky.com/writings/broadcast_and_community.html5. Communities, Audiences, and Scale http://shirky.com/writings/community_scale.html6. Social Computing in Student Populations http://www.shirky.com/writings/students.html7. Sierra, Kathy. Building a Successful Online Community http://headrush.typepad.com/creating_passionate_users/2005/06/building_a _succ.html8. Can you teach someone to care? http://headrush.typepad.com/creating_passionate_users/2005/02/can_you_t each_s.html9. How to Build a User Community http://headrush.typepad.com/creating_passionate_users/2006/12/how_to_b uild_a_.html10. Wenger, Etienne and Richard McDermott and William Snyder. Cultivating Communities of Practice: A Guide to Managing Knowledge
CultivatingCommunities of Practice: A Guide to Managing Knowledge