The need to drive a digital transformation is on the agenda for all companies. And from now on, it is no longer so-called ‘digital natives’ that will be setting the pace. We’re seeing more and more traditional companies reinventing themselves and challenging tech-only companies for digital dominance.
These reinventions are enabled by technology trends that are disrupting companies in every industry sector – from mobility, social, and data analytics to connectivity, the internet of things and digital manufacturing. But while all companies have incorporated at least some of these technologies into their customer relationships and operations, that doesn’t mean they’ve become digital businesses. Digital transformation takes time and every company undertakes this journey at its own pace.