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Using neurodata to inform user-centered design : Dr Pierre-Majorique Léger at TEDxMontréal

Professor Pierre-Majorique Léger is a researcher, inventor and entrepreneur. His research seeks to improve the user experience while learning or using technology. He does this by analyzing massive amounts of bio-physiological data that are generated during human-IT interactions, which allow him to qualify emotion and cognitive responses in users. He is a professor of IT at HEC Montreal, as well as invited professor at the prestigious Tuck School of Business, Dartmouth College and the Henry B. Tippe School of Management at the University of Iowa. He is the author of over 50 scientific articles, he holds at least 10 invention patents and has also been involved with several start-ups.

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Using neurodata to inform user-centered design : Dr Pierre-Majorique Léger at TEDxMontréal

  1. 1. Dr Pierre-Majorique Léger Co-Directeur Tech3Lab, HEC Montréal Conférencier TEDxMontréal Montréalx = independently organized TED event 12 Novembre 2016
  2. 2. © Copyright Tech3Lab 2016
  3. 3. © Copyright Tech3Lab 2016 cognition attention Émotions 1 gigaoctet/heure encyclopedia encyclopedia encyclopedia encyclopedia encyclopedia encyclopedia encyclopedia encyclopedia
  4. 4. © Copyright Tech3Lab 2016© Copyright Tech3Lab 2015
  5. 5. © Copyright Tech3Lab 2016 Testez-le svp!
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  7. 7. © Copyright Tech3Lab 2016 Facile à utiliser ?
  8. 8. © Copyright Tech3Lab 2016 Facile à utiliser ? 3 sur 5
  9. 9. © Copyright Tech3Lab 2016 Conclusion ? ?
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  11. 11. © Copyright Tech3Lab 2016 frontalis Corrugator Zygomaticus
  12. 12. © Copyright Tech3Lab 2016 NEUTRAL HAPPY SAD DISCUSTED ANGRY SURPRISED SCARED
  13. 13. © Copyright Tech3Lab 2016 NEUTRAL HAPPY SAD ANGRY SURPRISED SCARED DISCUSTED
  14. 14. © Copyright Tech3Lab 2016
  15. 15. © Copyright Tech3Lab 2016
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  17. 17. © Copyright Tech3Lab 2016 densité de la fixation oculaire
  18. 18. © Copyright Tech3Lab 2016 Émotions positives Émotions négatives
  19. 19. © Copyright Tech3Lab 2016
  20. 20. © Copyright Tech3Lab 2016
  21. 21. 2 x 3 = ?
  22. 22. 14 x 17 = ?
  23. 23. 2 x 3 = ? facile 14 x 17 = ? difficile
  24. 24. © Copyright Tech3Lab 2016
  25. 25. © Copyright Tech3Lab 2016 applicationapplication A B
  26. 26. © Copyright Tech3Lab 2016 dÉplaisir plaisir
  27. 27. © Copyright Tech3Lab 2016 dÉplaisir difficile Facile plaisir
  28. 28. © Copyright Tech3Lab 2016 dÉplaisir difficile Facile zone optimale plaisir
  29. 29. © Copyright Tech3Lab 2016 dÉplaisir difficile Facile zone optimale plaisir application A
  30. 30. © Copyright Tech3Lab 2016 application A application B dÉplaisir difficile Facile zone optimale plaisir
  31. 31. © Copyright Tech3Lab 2016
  32. 32. © Copyright Tech3Lab 2016 Msi’s GT72s Tobii laptop from www.engadget.com/2016/02/08/msi-tobii-eye-tracking-laptop oculomÈtre

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