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The Psychophysiological Effect of a VibroKinetic Movie Experience: The Case of the DBOX Movie Seat

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Authors : Pauna, Léger, Sénécal, Fredette, Courtemanche, Chen,
Labonté-LeMoyne, Ménard
Watching a film in a movie theater can be an immersive experience, but to what extent does the experience differ when the moviegoer is using a vibro-kinetic seat, i.e., a seat providing motion and vibration feedback synchronized with the movie scenes? This paper seeks to measure the effect of a multi-sensory cinema experience from a psychophysiological standpoint. Using electroenceph-alography, galvanic skin response, heart rate, and facial micro-expression measures, this study compares the difference between two movie viewing experi-ences, i.e. one without movement and one with artistically enhanced vibro-kinetic feedback. Results of a within-subject experiment suggest that there are significant differences in psychophysiological states of users. Users exhibit more positive emotions, greater arousal, and more cognitive immersion in the vibro-kinetic con-dition. Therefore, multi-sensory stimulation, in the context of cinema, appears to produce an enhanced experience for spectators.

Published in: Technology

The Psychophysiological Effect of a VibroKinetic Movie Experience: The Case of the DBOX Movie Seat

  1. 1. The Psychophysiological Effect of a Vibro-Kinetic Movie Experience: The Case of the D-BOX Movie Seat Horea Pauna, Pierre-Majorique Léger, Sylvain Sénécal, Marc Fredette, François Courtemanche, Shang-Lin Chen, Élise Labonté-Lemoyne and Jean-François Ménard (D-Box) June 13th 2017, Gmunden, Austria Gmunden Retreat on NeuroIS 2017
  2. 2. Research objective: Measuring the psychophysiological effect of a multi-sensory cinema experience © copyright Tech3Lab (2017)
  3. 3. Methodology ▪▪ 43 participants (22 males, 21 females) ▪▪ 3x2 within-subject experimental design ▪▪ 3 movies ▪▪ No movement vs Vibro-kinetic experience © copyright Tech3Lab (2017)
  4. 4. © copyright Léger et Fredette (2017) Experimental stimuli ▪▪ First 8 minutes and 26 seconds of The Martian (2015) ▪▪ First 11 minutes and 43 seconds of Skyfall (2012) ▪▪ 5 minutes and 41 seconds of a Formula 1 racing scene from the movie Rush (2013)
  5. 5. © copyright Léger et Fredette (2017) Vibro-kinetic experience D-BOX motion-enabled recliner
  6. 6. © Copyright Tech3Lab 2017 Instruments Electroencephalography (EEG) Brainvision 32 Electrodes © copyright Tech3Lab (2017)
  7. 7. © Copyright Tech3Lab 2017 Instruments Electrocardiogram (EKG) © copyright Tech3Lab (2017)
  8. 8. © Copyright Tech3Lab 2017 Instruments Electrodermal activity (EDA) © copyright Tech3Lab (2017)
  9. 9. © Copyright Tech3Lab 2017 1.26: Cars start and rev engines 1.83: Race begins, lots of movement 5.45: Violent car crash RushResults
  10. 10. © Copyright Tech3Lab 2017 4.11: Sand storm begins 4.8: Antenna detaches and hits astronaut 7.75: Spaceship takes off The MartianResults
  11. 11. © Copyright Tech3Lab 2017 3.11: First gunshots 6.3: Intense chasing 10.06: Fighting on top of train 11.43: Fatal gunshot Sky FallResults
  12. 12. © Copyright Tech3Lab 2017 Results Emotions by Condition Activation by Condition © copyright Tech3Lab (2017)
  13. 13. © Copyright Tech3Lab 2017 Results * = p-value ≤ 0.1 ** = p-value ≤ 0.05 *** = p-value ≤ 0.01 * Cognitive Activity by Condition © copyright Tech3Lab (2017)

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