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Accelerated Mobile Pages - Pierre Far

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This is my session at SMX London 2016 about Accelerated Mobile Pages (AMPs) and other content distribution channels such as Facebook Instant Articles, and Apple News. Sets the context with mobile UX and ad blocking.

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Accelerated Mobile Pages - Pierre Far

  1. 1. #SMX #XXA @delibdigital Pierre Far Beyond AMP: Why we're here, where we're going
  2. 2. #SMX #XXA @delibdigital pierrefar.com @pierrefar ● deliberatedigital.com ● @delibdigital ● Founder, advisor, ex-Googler, product manager, biologist ● Email me: pierre@deliberatedigital.com
  3. 3. #SMX #XXA @delibdigital Mobile UX sucks leading to more content blocking and new content distribution channels The old new things, with a 2016 twist
  4. 4. #SMX #XXA @delibdigital The story of The Verge
  5. 5. #SMX #XXA @delibdigital The first ad blocker.
  6. 6. #SMX #XXA @delibdigital Comments to FTC re cross-device tracking Ad tech industry Consumers
  7. 7. #SMX #XXA @delibdigital Ad tech industry "the Internet economic engine" "seamless digital experience" Comments to FTC re cross-device tracking Consumers
  8. 8. #SMX #XXA @delibdigital Ad tech industry "the Internet economic engine" "seamless digital experience" Comments to FTC re cross-device tracking Consumers
  9. 9. #SMX #XXA @delibdigital Consumers "non-court ordered surveillance" "insidious invasion of privacy" Ad tech industry "the Internet economic engine" "seamless digital experience" Comments to FTC re cross-device tracking
  10. 10. #SMX #XXA @delibdigital Consumers "non-court ordered surveillance" "insidious invasion of privacy" Ad tech industry "the Internet economic engine" "seamless digital experience" Comments to FTC re cross-device tracking
  11. 11. #SMX #XXA @delibdigital
  12. 12. #SMX #XXA @delibdigital Too simplistic to call it content blocking It's users modifying their experience to a more comfortable value exchange. So what to do?
  13. 13. #SMX #XXA @delibdigital 1. Understand your users 2. Deliver great experience through every customer interaction channel So what to do?
  14. 14. #SMX #XXA @delibdigital The distributed content ecosystem
  15. 15. #SMX #XXA @delibdigital The nascent distributed content ecosystem
  16. 16. #SMX #XXA @delibdigital Thank you! @delibdigital pierre@deliberatedigital.com deliberatedigital.com

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