RazWar: Un petit face aux géants

412 views

Published on

Présentation effectuée dans le cadre d'un "petit déjeuner financier" chez Degroof

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
412
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

RazWar: Un petit face aux géants

  1. 1. We s(h)ave the World! Raz*War: Un petit face aux géants...
  2. 2. (% of statements expressed with a positive sentiment) 26% PASSION for CRM /1to1 marketing (Citobi 2000-20XX) Common ground: Passion for Listening, Passion for “C to B” PASSION For Shaving (GrowthBridge 2009-2XXX) That led to
  3. 3. Is Fighting against Giants possible?
  4. 4. Please, help us being the next IceWatch… Jean Michel Javaux: « Votre marque peut devenir le prochain Ice Watch Wallon »
  5. 5. Frédéric Dawans: “Je crois au combat contre les géants! Raz*War peut se transforme en grand succès! " …Or the next Air Energy…
  6. 6. Can David beat Goliath? (Using Social Media…) 56% Raz*War (% of statements expressed with a positive sentiment) 26% BigRazCo (% of statements expressed with a positiv sentiment)
  7. 7. Yes, but…Is there really an opportunity?
  8. 8. conquest of a traditional market in a non-traditional way basic need web saavy GrowthBridge and Raz*War: The Rationale
  9. 9. Why did Growth Bridge focused first on shaving ? (1/3) Source: Euromonitor Price comparison for a typical “last generation” razor head (UK) Source: Main Online, Title “Sharp Practice…”, Sean Poulter Global toiletries: sector comparisons
  10. 10. Global Men’s Grooming products Increasing media attention Why did Growth Bridge focused first on shaving ? (2/3)
  11. 11. Why did Growth Bridge focused first on shaving ? (3/3)
  12. 12. Shaving Market:There was something to do...
  13. 13. Raz*War Products & Packaging
  14. 14. http://www.youtube.com/watch?v =ZUG9qYTJMsI
  15. 15. Ok, Ok, but how can you do it?
  16. 16. Authenticity Humour Engagement Our Customers and Ambassadors Some of our marketing tools & Tactics Relevance (Quite demanding! )
  17. 17. Zoom on some of our guerilla tactics: What to think about Twitter? (1/2)
  18. 18. Zoom on some of our guerilla tactics: What to think about Twitter? (2/2)
  19. 19. Lets visit http://www.razwar.nl
  20. 20. “Social R&D”-We adapted our offer
  21. 21. Our Subscriptions-First step towards SaaS?
  22. 22. Zoom on some of our guerilla tactics: What to think about Twitter? TweetReach
  23. 23. Zoom on some of our guerilla tactics: What about FaceBook(1)
  24. 24. Zoom on some of our guerilla tactics: What about FaceBook(2)-FaceBook Ads
  25. 25. Zoom on some of our guerilla tactics: Providing content regularly (1)
  26. 26. Zoom on some of our guerilla tactics: Providing content regularly (2)
  27. 27. Zoom on some of our guerilla tactics: Providing content regularly (3)
  28. 28. Zoom on some of our guerilla tactics: Do not forget e-Direct Marketing!
  29. 29. Only TODAY 20% OFF! Raz*War‘s Black Friday. Use discount code BLACKFRIDAY20 Zoom on some of our guerilla tactics: Do not forget e-Direct Marketing!
  30. 30. What Didn’t Work?
  31. 31. And What in the future?
  32. 32. Raz*War will more and more leverages Citobi’s expertise (CRM)
  33. 33. Raz*War will develop its network of international partners
  34. 34. Of course, growing will require funding…
  35. 35. Some concluding remarks?
  36. 36. Some concluding remarks • It works! • But it has its limits… • We did a lot of mistakes! • ...But we learnt from them • “Winning [Against Giants] is a matter of believing” • ...Impacts also funding!
  37. 37. Bccreativity.com Join the revolution! @razwar Use code Degroof13 on RazWar.fr to get a 15% discount

×