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Responsive Social Media Marketing - TTLPresents

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Hannah will look at how we cut through a sea of ‘unprecedented times’ and ‘new normals’ to develop creative solutions to the challenges presented by COVID-19. We will delve into the importance of being reactive, knowing your brand’s purpose and listening to your audience. With lots of practical takeaways and learnings, this webinar perfect for anyone creating social media content.

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Responsive Social Media Marketing - TTLPresents

  1. 1. Hannah Nelson Digital Operations Manager | The Tomorrow Lab Responsive Social Media Marketing During “Unprecedented Times”
  2. 2. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” People are spending 36% more time on social media during the Coronavirus outbreak Online retail spending soared to its highest record in April 2020 at 30.7%, compared with 19.1% last year #TTLPresents
  3. 3. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents 69% of people say brands are delivering similar messages to one another in their communications 42% of people are tired of hearing the phrase ‘all in this together’
  4. 4. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents
  5. 5. Events are Cancelled Challenge #1 #TTLPresents #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
  6. 6. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents Events are Cancelled • Events, conferences, concerts and festivals are cancelled • Events often act as milestones for social media activity and without them, you may have been left with no social media content • Create new ways to engage your community online
  7. 7. Engage your Community #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” Andy can you pull in Game Face Challenge video to play here with no sound #TTLPresents
  8. 8. Key Messaging is Off Challenge #2 #TTLPresents #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times”
  9. 9. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents Key Messaging is Off • Brands positioning is not COVID-appropriate • Your key brand message suddenly isn’t a good fit anymore • Get creative and adapt your strategy
  10. 10. Adapt Your Strategy Creatively #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents
  11. 11. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” We Can’t Create New Content Challenge #3 #TTLPresents
  12. 12. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents We Can’t Create New Content • Being unable to create content is a huge barrier to social media marketing • Content often relies around photography and videography, this was not doable in March or April • Encourage user-generated content, utilise influencers and repurpose
  13. 13. Influencer Marketing #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents
  14. 14. Encourage User Generated Content #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents
  15. 15. Repurposing Content #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents
  16. 16. #TTLPresents #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” Social Media Fatigue Challenge #4
  17. 17. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents Social Media Fatigue • The amount of social media content out there was bombarding • Consumers wanted new content but they were fed up with seeing the same messages from brands • Listen to your audience and be helpful
  18. 18. Listen to your audience and be helpful #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents
  19. 19. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” Key Takeaways #TTLPresents
  20. 20. #TTLPresents: Responsive Social Media Marketing During “Unprecedented Times” #TTLPresents Engage your community Adapt your strategy creatively Use influencers, UGC and repurposed content Listen to your audience

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