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Five simple steps to developing a digital marketing strategy - Digital DNA

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Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.

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Five simple steps to developing a digital marketing strategy - Digital DNA

  1. 1. Five simple steps to developing a digital marketing strategy
  2. 2. Andi will walk you through a five-step process for creating and delivering digital marketing strategies that perform. This model, known as A STAR, is used by The Tomorrow Lab with clients from global multinationals to small local firms and is a proven way of delivering ongoing successful digital marketing strategies. @andijarvis @thetomorrowlab
  3. 3. @andijarvis @thetomorrowlab Andi will walk you through a five-step process for creating and delivering digital marketing strategies that perform. This model, known as A STAR, is used by The Tomorrow Lab with clients from global multinationals to small local firms and is a proven way of delivering ongoing successful digital marketing strategies.
  4. 4. @andijarvis @thetomorrowlab Five-step process Systematic, methodical, repeatable Strategies that perform Otherwise, what’s the point? A STAR Because we love a cheesy name Global multinationals to small local firms Something for everyone Ongoing successful Being good once isn’t enough
  5. 5. @andijarvis @thetomorrowlab
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  8. 8. A STAR @andijarvis @thetomorrowlab
  9. 9. Audit
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  11. 11. Audit @andijarvis @thetomorrowlab
  12. 12. Strategy
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  24. 24. Tactics
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  42. 42. @andijarvis @thetomorrowlab “We are entering interesting new territory in which small, cool startup brands with a back-story, distinctive founder and a proper brand mission are now seriously threatening the global behemoths” Mark Ritson Consultant (Brand Doctor), Professor (Melbourne Uni) Columnist (Marketing Week), Cynic (Freelance)
  43. 43. @andijarvis @thetomorrowlab
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  47. 47. Activity
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  53. 53. Results
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  57. 57. @andijarvis @thetomorrowlab
  58. 58. A STAR @andijarvis @thetomorrowlab
  59. 59. @andijarvis @thetomorrowlab • Give me six hours to chop down a tree and I will spend the first four sharpening the axe. • Tactics without strategy is the noise before defeat • Don’t confuse good tactics with good luck • Don't believe everything you read on the internet just because there's a picture with a quote next to it • Half the money I spend on marketing is wasted; the trouble is I don't know which half.
  60. 60. @andijarvis @thetomorrowlab @PoweredByColab

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