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Carbon Subprime Crisis Michael R. Woelk President & CEO, Picarro, Inc.
Greenhouse gas emissions are increasing. The climate is changing causing hydrological patterns to shift.   Nations are responding. A green economy is emerging. $Trillion carbon markets are coming. BUT: How will we know whether the legislative policies are working?  What if the green economy doesn’t actually reduce emissions?
Measure then Trust “ I don’t see   (subprime mortgage market troubles) imposing   a serious problem .   I think it’s going to be largely contained.”  ... Henry Paulson “ There are no accounting issues , no trading issues, no reserve issues, no previously unknown problem issues.” ...Kenneth Lay
Financial Perspective Trillion $62.5 Trillion $36.6 Trillion
NOAA’s Current GHG Network
Contrast the National Air Monitoring Network 1,080 Stations 4,000 Stations   Measure: particulate matter, sulfur dioxide, carbon monoxide, nitrogen dioxide, ozone, and lead  ,[object Object],[object Object],[object Object],[object Object],The purpose according to the EPA is:
Measurement Anywhere - Anytime Ships Aircraft Telecom Buildings Fields Mountains Highways Cities Landfills Glaciers
GHG Measurements at any Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drill down Drill down
Measurements anyone can make ,[object Object],[object Object],10”
The Company ,[object Object],[object Object],[object Object],[object Object],[object Object],2008 R&D 100 Award 2009 Pittcon Editor’s Choice 2009 Frost & Sullivan  Technology of the Year Award 2009 Wall Street Journal Technology Innovation

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Picarro Overview and the Looming Sub-Prime Carbon Crisis

  • 1. Carbon Subprime Crisis Michael R. Woelk President & CEO, Picarro, Inc.
  • 2. Greenhouse gas emissions are increasing. The climate is changing causing hydrological patterns to shift. Nations are responding. A green economy is emerging. $Trillion carbon markets are coming. BUT: How will we know whether the legislative policies are working? What if the green economy doesn’t actually reduce emissions?
  • 3. Measure then Trust “ I don’t see (subprime mortgage market troubles) imposing a serious problem . I think it’s going to be largely contained.” ... Henry Paulson “ There are no accounting issues , no trading issues, no reserve issues, no previously unknown problem issues.” ...Kenneth Lay
  • 4. Financial Perspective Trillion $62.5 Trillion $36.6 Trillion
  • 6.
  • 7. Measurement Anywhere - Anytime Ships Aircraft Telecom Buildings Fields Mountains Highways Cities Landfills Glaciers
  • 8.
  • 9.
  • 10.