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Product Photography 301 Presentation

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Product Photography 301 Presentation

  1. 1. Product Photography 301 Taught by Catherine Murray of Photo Kitchen
  2. 2. My Clients
  3. 3. Introductions1. Your Name2. Your interest in Product Photography3. The most frustrating thing you’ve found with Product Photography so far.
  4. 4. Why Photograph Products?
  5. 5. What are the challenges of productphotography? 1. Appeal: Create clear, eye-catching images
  6. 6. What are the challenges of productphotography? 2. Selling: Showcase product details and functionality
  7. 7. What are the challenges of productphotography?3. Audience:Who are you sellingto and what appealsto them?
  8. 8. What are the challenges of productphotography?4. Limitations:Such as limitedresources, difficultmaterials and fittingto layouts.
  9. 9. What are the challenges of productphotography?5. Client Requests:What does the clientwant?
  10. 10. Catherine’s EquipmentCameras Canon 5D Mark ii Canon 5D backup cameraLenses 24-70mm f2.8 Normal Zoom 50mm f2.5 Fixed Macro 45mm f/2.8 Tilt Shift
  11. 11. Catherine’s EquipmentFlashes 2 Quantum T5D-R Flashes with Batteries and Pocket WizardsModifiers Mirrors Umbrellas Softboxes Reflectors Diffusion panels
  12. 12. Catherine’s EquipmentExtras Tripod Cable Release Sandbags Gels
  13. 13. Props and StylingProps: Anything in aphoto that is not theproduct being sold.Styling: The process ofselecting and placingprops in the photograph.
  14. 14. Choose props that match the messageyou’re aiming to portray.  Beautiful and classic Rustic and fresh
  15. 15. Choose props that match the messageyou’re aiming to portray.
  16. 16. Contrasting vs. Complimentary Color, Texture, Pattern, Shine, Shape, Light
  17. 17. Standard Shooting Angles 1. Aerial
  18. 18. Standard Shooting Angles 2. Eye Level
  19. 19. Standard Shooting Angles 3. Looking Up
  20. 20. Standard Shooting Angles 4. Looking Down
  21. 21. Standard Shooting Angles 5. Angled
  22. 22. Things to Watch Out For 1. Tangents: When two lines intersect in an unpleasing way.
  23. 23. Things to Watch Out For 2. Unwanted Logos
  24. 24. Things to Watch Out For 3. Crooked Lines
  25. 25. Things to Watch Out For 4. The Details
  26. 26. Lighting-Direct Flash
  27. 27. Lighting-Diffused Flash
  28. 28. Lighting-Softbox Flash
  29. 29. Lighting-Shoot-ThroughUmbrella withFlash
  30. 30. Lighting-ReflectiveUmbrella withFlash
  31. 31. Natural LightOnly
  32. 32. Natural Lightwith Black Fill
  33. 33. Natural Lightwith White Fill
  34. 34. Natural Lightwith Mirror Fill
  35. 35. Natural Lightwith Flash Fill
  36. 36. Basic Photoshop Enhancements 1. Exposure 2. Contrast 3. Color 4. Dodge/Burn 5. Sharpen 6. Vignette
  37. 37. Product Photography VariablesWorking with Models Studio vs. Location
  38. 38. Working as a Professional Working with clients Have a list of questions to ask them Find out what they’re really looking for Know what you need to get the job done Pricing Consider your cost of doing business: Photo equipment, computer equipment, website, prep and post time, maintenance, office overhead. Know your cost of living expenses.
  39. 39. What Now?ReadWatchPracticeJoin Photo Kitchen: Photos Good Enough to Eat www.photokitchen.net

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