Photo Kitchen Presentation

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Photos Good Enough to Eat:
5 Reasons to Use Professional Photography in Marketing

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Photo Kitchen Presentation

  1. 1. Photo Kitchen collage
  2. 2. Magazines
  3. 3. Bars
  4. 4. Bakeries
  5. 5. Restaurants
  6. 6. Caterers
  7. 7. Food Manufacturers
  8. 8. Professional Portraits
  9. 9. Retouching
  10. 10. Presented by: Catherine Murray Photos Good Enough to Eat
  11. 11. Which would you rather eat? This one?
  12. 12. Which would you rather eat? Or this one?
  13. 13. Which would you rather eat? This one? Or this one?
  14. 14. Which would you rather drink? This one?
  15. 15. Which would you rather drink? Or this one?
  16. 16. Which would you rather drink? Or…? This?
  17. 17. Seeing Is Believing <ul><li>5 Reasons </li></ul><ul><li>to Use </li></ul><ul><li>Professional Photography </li></ul><ul><li>in Marketing </li></ul>
  18. 18. 1. Show Off
  19. 19. Read me.
  20. 20. Now, look at me.
  21. 21. What do you remember?
  22. 22. Now, look at me.
  23. 23. 2. Even when you’re not marketing, you’re marketing.
  24. 24. Who is doing your marketing? If you aren’t putting your own message out there… Then you’re relying on others to do it for you.
  25. 25. Who is doing your marketing?
  26. 26. Who is doing your marketing?
  27. 27. nothing
  28. 28. Do these photos sell food?
  29. 29. How about these?
  30. 30. <ul><li>What does </li></ul><ul><li>YOUR photography… </li></ul><ul><li>say about </li></ul><ul><li>YOUR brand? </li></ul>
  31. 31. 3. Stand Out from the Crowd
  32. 32. Which would you click on?
  33. 33. Which dish would you choose? This one?
  34. 34. Which dish would you choose? Or… this one?
  35. 35. Which dish would you choose? This one? Or this one?
  36. 36. 4. Appeal to the senses.
  37. 37. Engage the senses. Make an impression.
  38. 38. What about this looks appealing?
  39. 39. How about this one?
  40. 40. Now, how about THIS one?
  41. 41. And this one?
  42. 42. And this one?
  43. 43. Would you rather eat here…
  44. 44. Or here?
  45. 45. 5. Increase Revenue.
  46. 46. Photography helps you… <ul><li>Build brand recognition. </li></ul><ul><li>Engage your audience. </li></ul><ul><li>Utilize the senses. </li></ul>
  47. 47. Take a bite out of your budget for photography: <ul><li>3 Ways to Fit Professional Photography into Your Budget </li></ul>
  48. 48. Would this well-designed website be the same…
  49. 49. With this image instead?
  50. 50. 1. Buy stock photography.
  51. 51. Why stock photography? <ul><li>Variety of images to choose from. </li></ul><ul><li>Affordable prices. </li></ul><ul><li>Reasonable quality. </li></ul><ul><li>Convenience. </li></ul><ul><li>You know what you’re getting. </li></ul>
  52. 52. Why NOT stock photography? <ul><li>Generic </li></ul><ul><li>Not your brand </li></ul><ul><li>Not your product </li></ul><ul><li>No consistent style </li></ul><ul><li>Not exclusive </li></ul>
  53. 53. 2. Buy press shots.
  54. 54. 3. Hire a photographer.
  55. 55. Advantages to Hiring a Photographer <ul><li>Any subject of your choice </li></ul><ul><li>It’s your product </li></ul><ul><li>Unique </li></ul><ul><li>Match your brand </li></ul><ul><li>Support local businesses </li></ul>
  56. 56. Prep Time: 6 Tips When Hiring a Photographer
  57. 57. 1. Do your homework. <ul><li>Take the time to research styles, experience & price. </li></ul><ul><li>Take bids. </li></ul><ul><li>Choose someone you trust and like. </li></ul>
  58. 58. 2. Expect sticker shock.
  59. 59. 3. Think of it like a party.
  60. 60. 4. It’s not always cut and dry.
  61. 61. 5. Have a clear goal in mind. <ul><li>How do you want the photos to look? </li></ul><ul><li>What do you intend to use them for? </li></ul><ul><li>Provide examples of what you like/don’t like. </li></ul><ul><li>Make a list of the shots you want. </li></ul><ul><li>Your photographer can help! </li></ul>
  62. 62. 6. Share Your Vision
  63. 63. Photos to Quench Your Thirst: <ul><li>What should I have photographed? </li></ul>
  64. 64. Consider This <ul><li>Who is your target audience? </li></ul><ul><li>What does your target audience want to buy? </li></ul>
  65. 65. Who is your customer?
  66. 66. What do they want to buy?
  67. 67. What would you like to sell more of?
  68. 68. What are your strengths?
  69. 69. Here’s a bar with the right idea.
  70. 70. Ambiance, Style & Brand
  71. 71. Staying True to Your Brand
  72. 72. The “Shot” that Sells
  73. 73. Give them something to talk about. Take a tip or 2 from… The Social Media Examiner:
  74. 74. 1. Have a great profile picture.
  75. 75. 2. Use Facebook’s featured photos.
  76. 76. 3. Show seasonal products.
  77. 77. 4. Promote your events.
  78. 78. What influences your customer?
  79. 79. How can you use photos? Feed their senses!
  80. 80. Follow Me, Find Me, Rate Me <ul><li>Facebook: photokitchen </li></ul><ul><li>Twitter: photokitchen </li></ul><ul><li>Linkedin: catherinemurray </li></ul><ul><li>Website: photokitchen.net </li></ul><ul><li>Blog: freshlybakedbyphotokitchen.blogspot.com/ </li></ul><ul><li>Email: contact@photokitchen.net </li></ul><ul><li>Phone: 614-309-3515 </li></ul><ul><li>http://www.surveymonkey.com/s/QVC62WB </li></ul>

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