F commerce- it's shopping time

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Making use of Facebook APIs to enhance your e-commerce offering. Structuring your facebook store and installing plug-ins to improve user experience. Combine social campaigns with F-commerce to extract the maximum benefit.

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  • The app automatically selects the most active fan for the week and posts the winner on our wall. offer a $20 gift voucher as the prize and since we started, seen an increase in the level of positive engagement with our fans-we’ve had more likes, comments etc
  • F commerce- it's shopping time

    1. 1. Presented by Phoebe Yu Written by Phoebe Yu & Marie Kirwan www.ettitude.com.au
    2. 2. What I’m going to cover: <ul><li>What is F-commerce </li></ul><ul><li>Why should you use it </li></ul><ul><li>What to consider before you start </li></ul><ul><li>How to set up Facebook storefronts </li></ul><ul><li>Facebook marketing with 3 rd party plug-ins </li></ul><ul><li>Social campaigns on Facebook </li></ul>www.ettitude.com.au
    3. 3. What is F-commerce? <ul><li>Selling on Facebook </li></ul><ul><li>Facebook stores </li></ul><ul><li>Facebook deals </li></ul><ul><li>Facebook credits </li></ul><ul><li>2 Selling with Facebook (Facebook assisted commerce) </li></ul><ul><li>Facebook apps, </li></ul><ul><li>Facebook authentication </li></ul><ul><li>Facebook open graph protocol </li></ul><ul><li>Facebook graph API </li></ul><ul><li>Facebook ads </li></ul><ul><li>Facebook social campaign </li></ul><ul><li>Facebook check-in Deals </li></ul><ul><li>Facebook social Plugins </li></ul>www.ettitude.com.au
    4. 4. Why Should You Use It? <ul><li>Facebook increases brand visibility through social sharing. </li></ul><ul><li>Facebook customers are better customers. </li></ul><ul><li>F-commerce has great potential when combine with mobile device. </li></ul>www.ettitude.com.au
    5. 5. What to consider before you start <ul><li>1 Is F-commerce suitable for your business/industry? </li></ul><ul><li>-Is your content sharable? </li></ul><ul><li>-Are your target audiences/customers on facebook? </li></ul><ul><li>-Is your competitors doing well on facebook? </li></ul><ul><li>2 What are your goals? </li></ul>www.ettitude.com.au
    6. 6. Ettitude’s Facebook Shop www.ettitude.com.au
    7. 7. www.ettitude.com.au
    8. 8. Product Recommendation www.ettitude.com.au
    9. 9. www.ettitude.com.au
    10. 10. www.ettitude.com.au
    11. 11. www.ettitude.com.au
    12. 12. www.ettitude.com.au
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    14. 14. 2. Facebook marketing with 3rd party plug-ins <ul><li>punch tab (rewards & giveaways) </li></ul><ul><li>coupons </li></ul><ul><li>press room </li></ul><ul><li>email signup </li></ul><ul><li>fan of the week </li></ul><ul><li>twitter </li></ul>www.ettitude.com.au
    15. 15. PunchTab www.ettitude.com.au
    16. 16. Coupons from Involver www.ettitude.com.au
    17. 17. Pressroom Tab using Pagemodo www.ettitude.com.au
    18. 18. Email sign up by Mailchimp www.ettitude.com.au
    19. 19. Fan of the week www.ettitude.com.au
    20. 20. Twitter by Involver www.ettitude.com.au
    21. 21. 3. Social campaigns on Facebook Talk about relevant content www.ettitude.com.au
    22. 22. Cross promotion www.ettitude.com.au
    23. 23. Make your main e-commerce site or blog social sharing-ready www.ettitude.com.au
    24. 24. www.ettitude.com.au
    25. 25. www.ettitude.com.au
    26. 26. Resources <ul><li>Apps/Plug-ins ettitude use: </li></ul><ul><li>Fan of the week: https://apps.facebook.com/fanofthe/ </li></ul><ul><li>Press room: http://pagemodo.com/ </li></ul><ul><li>PunchTab (rewards & giveaways): http://punchtab.com/ </li></ul><ul><li>Coupons app: http://involver.com/applications/ </li></ul><ul><li>Twitter app: http://involver.com/applications/ </li></ul><ul><li>Email signup app: http://mailchimp.com/ </li></ul><ul><li>http://highlighter.com/ </li></ul><ul><li>http;//bigcommerce.com </li></ul>www.ettitude.com.au

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