The Damn! Factoremotion is all that matters...
You have gone all indecided to #beafounder...best thing you willever do
I love youremarkable entrepreneurs with burningpassion to build product...
By the numberseveryone will say they have a massivemarket, ripe for disruption...
But you were compelledThis is irrational, it is subjective, but I knowhow you feel...
Now you have to build itawesome product that people love...
Your head runs a businessyour heart starts one...don’t forget to listento your heart as you build
Talk to customersthe story of “bright light” aka my timetesting AND 1 products at 155th & 8th
Customers have wantsyou can address these wants with features...
Features are commoditysimplicity of modern languages, SaaS/PaaS,assume anyone can build what you build...
Change your perspectivefocus on emotion...love, smiles, goosebumpswill never be commodity
Make them stand upScoring is not enough... you need to rock therim and hear “God Damn! That shit is hot!”...
Do the little thingsonce you have their attention, speak to yourcustomer one on one...surprise, delight, love
Give them what they wantcreate an experience they must share...resonate with the core, forsake all others
Create magiclet the core discover and make themsmile...normals are aspirational buyers
Thanks!@phineasb...phin@firstround.com...www.sneakerheadvc.com...
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Damn!Factor product talk for TechStars NYC

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Slides from a brief talk at Tech Stars NYC on building product and focusing on emotion. I added some additional text to the original slides to include points I spoke to but did not originally write down.

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  • Damn!Factor product talk for TechStars NYC

    1. 1. The Damn! Factoremotion is all that matters...
    2. 2. You have gone all indecided to #beafounder...best thing you willever do
    3. 3. I love youremarkable entrepreneurs with burningpassion to build product...
    4. 4. By the numberseveryone will say they have a massivemarket, ripe for disruption...
    5. 5. But you were compelledThis is irrational, it is subjective, but I knowhow you feel...
    6. 6. Now you have to build itawesome product that people love...
    7. 7. Your head runs a businessyour heart starts one...don’t forget to listento your heart as you build
    8. 8. Talk to customersthe story of “bright light” aka my timetesting AND 1 products at 155th & 8th
    9. 9. Customers have wantsyou can address these wants with features...
    10. 10. Features are commoditysimplicity of modern languages, SaaS/PaaS,assume anyone can build what you build...
    11. 11. Change your perspectivefocus on emotion...love, smiles, goosebumpswill never be commodity
    12. 12. Make them stand upScoring is not enough... you need to rock therim and hear “God Damn! That shit is hot!”...
    13. 13. Do the little thingsonce you have their attention, speak to yourcustomer one on one...surprise, delight, love
    14. 14. Give them what they wantcreate an experience they must share...resonate with the core, forsake all others
    15. 15. Create magiclet the core discover and make themsmile...normals are aspirational buyers
    16. 16. Thanks!@phineasb...phin@firstround.com...www.sneakerheadvc.com...

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