How To Open Your Own Restaurant

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How To Open Your Own Restaurant

  1. 1. How to Open a Restaurant Learning in Real Time with Philstar.com
  2. 2. Six Steps to Open a Restaurant <ul><li>Determine your Budget </li></ul><ul><li>Decide on your Location </li></ul><ul><li>Define your Target Market </li></ul><ul><li>Prepare your Menu </li></ul><ul><li>File for Government Permits </li></ul><ul><li>Opening Day </li></ul>
  3. 3. Determine your Budget <ul><li>Match the kind of restaurant with your budget </li></ul><ul><ul><li>A million can give you a kiosk, but not a restaurant in a mall </li></ul></ul><ul><ul><li>A million may be enough for a stand-alone restaurant, in a location where the rent is not too high </li></ul></ul>
  4. 4. Decide on your Location <ul><li>- Location will determine what your target market will be </li></ul><ul><li>- Get a traffic count: cars, people </li></ul>
  5. 5. Define your Target Market <ul><li>Consider the market segments </li></ul><ul><li>Price points will determine which segments of the market will be your client </li></ul>
  6. 6. Making your Business Plan <ul><li>Include your Target Market </li></ul><ul><li>Include your Financials </li></ul><ul><ul><li>Investments </li></ul></ul><ul><ul><li>Food Costs </li></ul></ul><ul><ul><ul><li>Normal food cost is 35% to 50% </li></ul></ul></ul><ul><ul><ul><li>From the gross margin, remove rent, utilities, salaries, association dues, etc. </li></ul></ul></ul>
  7. 7. Prepare your Menu <ul><li>Develop a theme (determine your parameters) </li></ul><ul><ul><li>Gives you limitations to what cuisine you can serve </li></ul></ul><ul><li>Center on the theme </li></ul><ul><ul><li>Lets the market know what to expect </li></ul></ul><ul><li>Develop banner products </li></ul><ul><ul><li>Gives your diners something to talk about </li></ul></ul>
  8. 8. Prepare your Menu <ul><li>Pricing </li></ul><ul><ul><li>Price according to the market you are serving </li></ul></ul><ul><ul><li>Canvass nearby restaurants and check their prices </li></ul></ul>
  9. 9. File for Permits <ul><li>Inspect the premises </li></ul><ul><li>Usual required permits </li></ul><ul><ul><li>Mechanical Permit </li></ul></ul><ul><ul><li>Sanitary Permit </li></ul></ul><ul><ul><li>Electrical Permit </li></ul></ul><ul><ul><li>Building Permit </li></ul></ul><ul><ul><li>Permit to Operate </li></ul></ul><ul><ul><li>Plans </li></ul></ul>
  10. 10. Opening Day <ul><li>Train the employees </li></ul><ul><li>Develop your Marketing Plan </li></ul><ul><ul><li>Signages: A business with no sign is a sign of no business </li></ul></ul><ul><ul><li>Develop your marketing strategies </li></ul></ul>
  11. 11. Tips <ul><li>Watch out for trends, and look for what has the staying power </li></ul><ul><li>Like food, like eating, and enjoy eating </li></ul>
  12. 12. Ms. Chit Juan Ms. Juan founded Figaro Coffee Company in 1993. While at its helm, she started from a single store in Glorietta to about 70 stores including 2 in China, one in Dubai and one in Hong Kong. In 2008, she left Figaro and founded ECHOstore Sustainable Lifestyle, a concept store in Serendra. Today she concentrates on ECHOfarms sustainable harvests, growing organic vegetables alongside coffee, and Le Bistro Vert, serving sustainable foods and Le Bistro sustainable coffees. She is founding trustee and president of the Philippine Coffee Board since 2002, and has dedicated most of her time to its mission of achieving self-sufficiency in coffee production by helping farmers live a better life through the crop. Ms. Juan has also authored three books on coffee: “Kape” in 2002, “Barako: The Big Bean” in 2005, and “Introduction to Coffee” in 2007.
  13. 13. Enderun Colleges Enderun is a four-year undergraduate college that offers a full range of bachelor's degree and non-degree courses in the fields of international hospitality management, business administration, and entrepreneurship.

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