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The role of the community manager

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Community Manager's Role and Skills

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The role of the community manager

  1. 1. THE COMMUNITY MANAGER’S ROLE AND KEY SKILLS
  2. 2. Community Management: What is it about? Content creation
  3. 3. Content creation Writing blog posts, articles, newsletters, communications materials, and content for social media channels Key skills you should have Writing skills – a background in journalism or experience with writing helps since you’ll be creating a lot of content for your company
  4. 4. Community Management: What is it about? Content creation Social media marketing
  5. 5. Social media marketing Creating, managing and growing the company’s presence through blogs, and relevant social media Key skills you should have Social media experience: experience with social media tools is helpful, ideally someone who can navigate and understands Twitter and Facebook for business
  6. 6. Community Management: What is it about? Content creation Social media marketing Events and event planning
  7. 7. Events & event planning Attending industry events in your city (often outside of 9-5 hours) and planning Meetups for your community Key skills you should have Outgoing personality - you will be required to attend networking events and be comfortable introducing yourself to strangers
  8. 8. Community Management: What is it about? Content creation Social media marketing Events and event planning Public relations
  9. 9. Public relations Managing incoming media requests and building relationships with industry journalists. Key skills you should have Interest in your industry – a Community Manager needs to be passionate about what they do.
  10. 10. Community Management: What is it about? Content creation Social media marketing Events and event planning Public relations Customer relations
  11. 11. Customer relations Often responsible for customer support – answering questions however they come in (E-mail, Social Networks) and managing any online feedback forums Key skills you should have Ability to multitask - It’s especially important for a Community Manager since they manage many different areas of the business.
  12. 12. Community Management: What is it about? Content creation Social media marketing Events and event planning Public relations Customer relations Marketing Strategy
  13. 13. Marketing strategy The Community Manager is in direct contact with the marketing/communications department to provide direction for the company’s public-facing communications Key skills you should have Marketing Skills or Corporate Communications experience - Make sure you’re comfortable making strategic decisions.
  14. 14. Community Management: What is it about? Content creation Social media marketing Events and event planning Public relations Customer relations Marketing Strategy E-reputation
  15. 15. E-Reputation Involves measuring what is said about the company online, carrying out a “Sentiment” analysis from customer’s feedback, and addressing contents which may be damaging to the company’s brand image. Key skills you should have Experience with Notification services and Social Media Management platforms with filter options.
  16. 16. Community Management: What is it about? Content creation Social media marketing Events and event planning Public relations Customer relations Marketing Strategy E-reputation Analytics
  17. 17. Analytics Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics Key skills you should have Analytical mind - Interpret the data and use it to improve results
  18. 18. Community Management: What is it about? Content creation Social media marketing Events and event planning Public relations Customer relations Marketing Strategy E-reputation Analytics Email Marketing
  19. 19. Email Marketing Increasingly, Community Managers are asked to handle mass Email communication through Newsletters Key skills you should have Basic knowledge of mass Emailing solutions like Mailchimp, as well as some HTML & CSS skills
  20. 20. Community Management: What is it about? Content creation Social media marketing Events and event planning Public relations Customer relations Marketing Strategy E-reputation Analytics Email Marketing Competitors
  21. 21. Competitors Always keep an eye on your competitors. Follow them on Social Media, keep an eye on their blog, visit their website, subscribe to their Newsletters.
  22. 22. Get in touch! @philschifflers philschifflers@gmail.com

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