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Campaigning Case - "Action August"

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Screenshots: barackobama.com

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Campaigning Case - "Action August"

  1. 1. WHAT? HOW?
  2. 2. BEITRAG STATUS-DIVDENDE RETURN ON INVOLVEMENT MITMACHEN/ ENGAGEMENT
  3. 3. 40-50% PASSIVE UNTERSTÜTZER 0,5-1% SUPERSTARS 5-10% AKTIVISITEN 10-15% BEITRAGENDE 10-20% ANTWORTER 20% TRITTBRETTFAHRER
  4. 4. DIE MECHANIK: ACTION AUGUST.
  5. 5. barackobama.com 16 Mio. Email Adressen 36 Mio. FB Follower DIGITAL-CAMPAIGNING KONKRET tf 35 Mio. Twitter Follower
  6. 6. +74% OPENING, +70% CLICK-RATE* DURCH A/B TESTING. * AM BEISPIEL EMAIL-KOMMUNIKATION EINES KUNDEN EMAIL-MARKETING VON GEFLOPPTEN NEWSLETTERN ZU MESSBARER STEIGERUNG IN DER DIREKT- KOMMUNIKATION.
  7. 7. EMAIL FACBEOOK TWITTER LANDING PAGE DATEN DATEN
  8. 8. EMAIL FACBEOOKTWITTER LANDING PAGE SHARING CONTENT LANDING PAGE CONTENT + DATEN DATEN
  9. 9. 1. TECHNOLOGY CAN‘T SAVE A BAD IDEA, BUT PUSH A GOOD ONE 2. PEOPLE DON‘T CARE ABOUT INSTITUTIONS, THEY DO ABOUT INTERESTS 3. PEOPLE DO NOT FOLLOW WHAT YOU DO, THE FOLLOW WHY YOU‘RE DOING IT 4. KNOW HOW ARE YOU TALKING TO - IT‘S ABOUT DATA, DATA, DATA! 5. KILL YOUR NEWSLETTERS AND START CONVERSATIONS 6. MAKE A CLEAR CALL TO ACTION 7. MAKE IT MEASURABLE AND SET SMALL VICTORIES ALONG THE PATH 8. DON‘T LET THEM FEEL AS PART OF THE GAME - MAKE THEM A PART! 9. TEST AND MONITOR EVERYTHING 10. DON’T QUIT. NEVER. Key Takeaways
  10. 10. DANKE! FÜR FEEDBACK: PM@CAMPAIGNING-BUREAU.COM @maderthaner

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