Strategies for Crisis Management
CRISIS IS INEVITABLE IN
Eventually, some communication mix-ups will occur; important projects will
fall apart, colleagues will clash, details will be missed, and company
missteps will blare across social media platforms. In situations like these, it's
easy for CEOs and team leaders to fall into a panic and begin rushing about
attempting to solve the issue - only to find that their mad attempts to patch
problems has made them significantly worse.
Crisis management can make or tank a business. Successful entrepreneurs
must fight the urge to panic and keep a cool head in order to guide their
company through troubling times.
Employees take their behavioral cues from
their leaders. Keep calm and set an example for
your employees by staying positive; try to steer
clear of stressful hypotheticals. Odds are, the
disaster you envision befalling your company
won’t occur unless you panic and grossly
mishandle the situation. Stay focused and take
steps to solve the issue at hand rationally!
Communication is key, both internally and in
the media. Make sure to circulate a memo or
set a meeting to lay out the facts about an
incident before going to the press; the last
thing you need in a crisis is to see a disgruntled
employee tearing the company apart online
after taking office gossip as fact. Then, make a
plan. Decide who will talk to the press and
what they will say when they do so.
When faced with work-related stress, most people
search for someone to blame. However, starting a witch
hunt and offering up a scapegoat for the company’s
problems won’t solve the core issue at hand. Take a
day or so to find out the root cause of the problem. If a
person or persons caused said issue, consider why and
how they were able to throw the company into a
problematic situation. Times of crisis are stressful and
unwanted, but they also serve as learning experiences.
What might your company learn about it weaknesses in
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