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Keeping Cool: Strategies for Crisis Management


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Philip Ward Washington suggests a few crisis management strategies for companies in the midst of a messy PR situation.

Published in: Business
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Keeping Cool: Strategies for Crisis Management

  1. 1. KEEPINGCOOL Strategies for Crisis Management PHILIP WARD
  2. 2. CRISIS IS INEVITABLE IN BUSINESS. Eventually, some communication mix-ups will occur; important projects will fall apart, colleagues will clash, details will be missed, and company missteps will blare across social media platforms. In situations like these, it's easy for CEOs and team leaders to fall into a panic and begin rushing about attempting to solve the issue - only to find that their mad attempts to patch problems has made them significantly worse. Crisis management can make or tank a business. Successful entrepreneurs must fight the urge to panic and keep a cool head in order to guide their company through troubling times.
  3. 3. Stay Calm. Employees take their behavioral cues from their leaders. Keep calm and set an example for your employees by staying positive; try to steer clear of stressful hypotheticals. Odds are, the disaster you envision befalling your company won’t occur unless you panic and grossly mishandle the situation. Stay focused and take steps to solve the issue at hand rationally!
  4. 4. Communicate Effectively Communication is key, both internally and in the media. Make sure to circulate a memo or set a meeting to lay out the facts about an incident before going to the press; the last thing you need in a crisis is to see a disgruntled employee tearing the company apart online after taking office gossip as fact. Then, make a plan. Decide who will talk to the press and what they will say when they do so.
  5. 5. Implement Preventative Measures When faced with work-related stress, most people search for someone to blame. However, starting a witch hunt and offering up a scapegoat for the company’s problems won’t solve the core issue at hand. Take a day or so to find out the root cause of the problem. If a person or persons caused said issue, consider why and how they were able to throw the company into a problematic situation. Times of crisis are stressful and unwanted, but they also serve as learning experiences. What might your company learn about it weaknesses in a crisis?
  6. 6. Thankyou. For more business- and entrepreneurship content, visit Philip's website!