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It's time for your Video Marketing Strategy - 87seconds @ Digital First 2015

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Video has become the number one tool for an effective and most impactful corporate communications. Production agency 87seconds presents several use cases, both in external and internal communications.

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It's time for your Video Marketing Strategy - 87seconds @ Digital First 2015

  1. 1. why it’s crucial to have a video marketing strategy
  2. 2. Marketing facts BY 2017, VIDEO WILL ACCOUNT FOR OF ALL 69% CONSUMER INTERNET TRAFFIC
  3. 3. 90% OF MARKETERS already use video for sales, marketing and communications purposes Marketing facts
  4. 4. Marketing facts 85 OF COMPANIES find succes with video marketing %
  5. 5. Marketing facts CONSUMERS ARE NEARLY more likely to read E-MAIL NEWSLETTERS that include links to video50%
  6. 6. corporate video
  7. 7. 4 main COMMUNICATION objectives EXPLAIN TESTIFY SHOW IMAGINE
  8. 8. use cases Company Presentation Product Explanation Social media communication Tutorials or instructions Event Communication Market Studies External communications Education and training Rebranding Safety video CSR campaign Change management HR policy Internal communications
  9. 9. CASE STUDIES External COMMunicationS
  10. 10. Company presentation Numm
  11. 11. Social media campaign Brussels Airport
  12. 12. Instruction MAnUALS Daikin Europe
  13. 13. Instruction MANUALS Daikin Europe
  14. 14. Instruction MAnUALS Chacon
  15. 15. Product presentation Michelin
  16. 16. survey presentation Voka
  17. 17. Event after-movie Digital First 2014
  18. 18. CASE STUDIES Internal COMMunicationS
  19. 19. Safety Instructions Hydrogenics
  20. 20. Internal communication Goodyear
  21. 21. Thank youfor watching www.87seconds.com

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