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What are the benefits of market awareness


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What are the benefits of market awareness

  1. 1. What are the benefits of market awareness? By Positive Revolution IncBefore thinking of what could be the benefits of market awareness you must first understandwhat it is. Market awareness is the clear and proper understanding of a given market. By this wemean any investor who wishes to venture in any market must have a lot of knowledge about themarket. It involves the clear understanding of what need exists in a market. It answers thequestion “what are the customer’s needs.” It also entails knowing the market trends, market size,market share, the benchmarks and standards in the market not forgetting the market expectedchanges in future.By having a clear understanding of the market before venturing in it you can be certain ofcoming up with the right product or services. It is only when you are aware of the market thatyou can be able to know the products or services the customers need. Market awareness thereforecontributes a lot to the success of any business. Many are times when business fail even beforethey get started as a result of coming up with a product that is not required. It is thereforerecommended that great research be done by anyone who wants to enter into the market so as toget what customers do require.Market awareness also helps in identifying the size of the market. It is only with this informationthat one can be able to satisfy the market needs. By knowing the size of the market one will onlyproduce and supply the correct quantity of whatever product you are offering. This means thatthere exist no chances of having shortage or surplus of your product in the market.Market awareness helps the business know who its customers are. This information is veryrelevant as it helps in making a number of other decisions. For example you need to know theage group of your customers in order to know the kind of marketing to do on your product. Byknowing the age of your potential customers you will be able to decide the media ofadvertisement to use and even the best time to put an advert.It is only through market awareness that a new person can determine the various market trends.These are the various ways in which a market responds to a given aspect. You need to know thisinformation so as to make the right decision on the same. For instance if you know the time inwhich the sales of a product is likely to be high you may decide to increase your product to takeadvantage of the increased demand.Anyone in business must know who his/her competitor is,how he operates and how best to beat him/her. For one to remain competitive in the markethe/she must ensure better products quality and quantity, better and affordable prices notforgetting better channels of distribution as compared to those of the competitor. It is for thesame reason that market awareness is advised help identify and study your competitor.Market awareness contributes greatly to proper business positioning. It should be noted that forany business to succeed it must be set up in the right location where it best serves its customers.This will ensure more customers satisfaction and even winning their good will.Market awareness should not only be seen as requirement for new businesses only. All thebusinesses must be aware of the market all the time as customers need keeps on changing. It istherefore recommended that continuous market survey be done to always get new customers andeven maintain the existing ones.
  2. 2. Positive Revolution is a group of industry professionals with the unique ability to successfullydrive investor and consumer traffic. Positive Revolution provides expert business growth andmarketing consulting for businesses interested using online media channels to increase their salesand shareholder bases. Positive Revolution accomplishes these goals by utilizing technology andinexpensive labor to build markets quickly without breaking the bank. We are located in SanDiego, CA.We are engaged in business acceleration and proprietary marketing strategies to majorcorporations within diverse industries. Our Marketing Process and Technology are unmatched inthe industry. Our system is a process-centered, technology-enabled, performance-driven solutionexecuted by our in-house editors, SEO specialists, project managers and engineers. All of theseteam members work in tandem with experts who possess particular technical industryexperience.Our consulting practice is built on trust, proven success, long-term relationships and referrals.We only select clients we know we can help succeed, and we guarantee your completesatisfaction with our services. With Positive Revolution, every one of our clients has theadvantage of working directly with a senior consultant, not second string assistants and supportstaff. The ability to get results quickly is the key to our success.Positive Revolution can market anything you can imagine. Success comes from our initialinvestment into our clients program and hard work. Developers of proprietary softwaremanaging a staff of 150 outsourced online marketing experts used in a process to pop a marketwithin 45 days. Online strategist using positive content to drive investor and consumer traffic.Alan ArmstrongPositive Revolution IncSan Diego,