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The Future of Energy Efficient Homes is Marketing


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With advancements in building codes, energy codes, products, and cost competitiveness, an energy efficient home has become the norm. The market differentiator now lies in marketing and homebuyer and sales person education.

Published in: Real Estate
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The Future of Energy Efficient Homes is Marketing

  1. 1. The Future of Energy Efficient Homes Presented by G COMM www.g-comm.coPhilip Beere
  2. 2. 2 Subtitle here EEBA 2017| Atlanta
  3. 3. 3 EEBA 2017| Atlanta ENERGY STAR COMPARISON ES Mandalay Seal Envelope 5 ACH .6 ACH HERS 68 47 Windows .3 U-factor .27 U-factor HVAC SEER 13 SEER 18 Slab insulate insulate Duct leakage 12 cfm 0
  4. 4. 4 Company Goals Subtitle here Market Lader Premium Price EEBA 2017| Atlanta We believe marketing will help us get there ✓ Validate Premium Sales Price ✓ Gain Market Share ✓ Attract New Opportunities ✓ Purchasing Power
  5. 5. 5 Obstacles To Our Goals Constantly Evolving ①Getting trades on board ②Labor Shortage ③Overcoming the cost myth ④Keeping up to date on latest product innovations ⑤Staff Education ⑥Constant innovative solutions to trading dollars EEBA 2017| Atlanta
  6. 6. 6 EEBA 2017| Atlanta Trading Dollars  3 years ago, ERV cost over $1500  Today, the cost is $495.  This $1000 in savings gets traded into new technologies such as sealing and windows.  For our climate zone, full depth insulation in the wall cavity does not provide proportionate thermal value, so we negotiated to purchase spray foam insulation by the inch.  At 3.5" of thickness we maximize performance and value as opposed to 5.5".  This savings gets traded into a higher performing HVAC.  We adopted a shear product with weatherization layer built into it.  Nearly $3500 in labor and materials got traded into a better performing weatherization layer and continuous exterior insulation.
  7. 7. 7 Product Innovation Expo 2018 | Presentation Aero-Barrier
  8. 8. 8 Trading Dollars Product Innovation Expo 2018 | Presentation
  9. 9. 9 What’s Next Education is Key Expo 2018 | Presentation
  10. 10. 10 Education Mandalay’s Marketing Revamp ①Sales Agent Training ②Sales Office Signage ③Email Campaigns EEBA 2017| Atlanta
  11. 11. 11 The Future is Innovative Marketing Market Awareness EEBA 2017| Atlanta
  12. 12. 12 Let’s Not Forget Other Impact Areas Constant Evolution EEBA 2017| Atlanta o Homeowner Controls: Water, Air, Energy o Product Durability o Living Homes o Social Sustainability
  13. 13. Philip Beee @philip_james_b