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  1. 1. Practical uses for Web 2.0 – an overview Phil Bradley
  2. 2. What is Web 2.0? <ul><li>Let’s just not go there shall we? </li></ul><ul><li>Definitions are less important than what you can do with it </li></ul><ul><li>Oh, if you really insist… </li></ul>
  3. 3. What is Web 2.0? <ul><li>Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. </li></ul><ul><ul><li>Wikipedia entry </li></ul></ul>
  4. 4. Yes… and? <ul><li>It’s a platform </li></ul><ul><li>It harnesses collective intelligence </li></ul><ul><li>Data can be used and re-used in many ways </li></ul><ul><li>Users are directly involved with development </li></ul><ul><li>It’s not limited to a single device </li></ul><ul><li>A rich user experience </li></ul><ul><ul><li>Tim O’Reilly ‘ What is Web 2.0?’ </li></ul></ul>
  5. 5. Yes… but? <ul><li>“ It’s vacuous marketing hype” </li></ul><ul><li>“ Web 2.0 is totally silly” </li></ul><ul><li>“ Meaningless” </li></ul><ul><li>“ is made entirely of pretentious self serving morons.” </li></ul><ul><li>“ a lot of thin but very hot air blown at you by those who are convinced that having nothing to say is by no means a good reason to shut up.” </li></ul>
  6. 7. So…? <ul><li>The Web as a platform </li></ul><ul><li>Collective intelligence </li></ul><ul><li>The end of the software cycle </li></ul><ul><li>Major change in the way we look at things </li></ul><ul><li>Old wine and new bottles? </li></ul><ul><li>Generic term applied to a variety of resources </li></ul><ul><li>Web 2.0 is not a ‘thing’ – it’s a state of mind </li></ul>
  7. 8. <ul><li>Web 2.0 is not a thing – it’s a state of mind </li></ul>
  8. 9. OK… so how can I use it? <ul><li>Weblogs </li></ul><ul><ul><li>Create a library weblog </li></ul></ul><ul><ul><li>Additional or new library resources </li></ul></ul><ul><ul><li>Introduce members of staff </li></ul></ul><ul><ul><li>Use it as a repository of data and information by using categories and tags </li></ul></ul><ul><ul><li>Don’t regard a weblog as a diary – it’s an important website in its own right… </li></ul></ul>
  9. 11. Weblogs continued… <ul><li>Use the weblog RSS feed on the site home page as a news feed </li></ul><ul><li>Encourage people to add the feed to their start page or RSS reader </li></ul><ul><li>Create a different weblog for a different subject area – invite other authors </li></ul><ul><li>Use it in a different way, on a different page </li></ul>
  10. 14. News reports from the BBC
  11. 15. RSS and search
  12. 16. So, what else can I do with RSS? <ul><li>Add to content to webpages </li></ul><ul><li>Add content to a news aggregator </li></ul><ul><li>Add content to a start page </li></ul><ul><li>Keep current with comments and updates </li></ul><ul><li>In conclusion therefore… RSS brings data to you, and allows you to send it out to other places. </li></ul>
  13. 17. Using news aggregators <ul><li>Such as Bloglines or the Google Reader </li></ul><ul><li>Keep up to date </li></ul><ul><li>Up to the minute </li></ul><ul><li>Create your own searches </li></ul><ul><li>Use these to create your own news feeds </li></ul><ul><li>Combine these and publish them for users </li></ul>
  14. 19. Podcasts <ul><li>Provide access to audio content </li></ul><ul><li>Guides/tours around a library </li></ul>
  15. 21. Podcasts 2 <ul><li>Content that can’t easily be made available in other formats </li></ul><ul><li>Content that is accessible on the move </li></ul><ul><li>Not time or place dependent. </li></ul>
  16. 22. Start Pages <ul><li>Pageflakes </li></ul><ul><li>Netvibes </li></ul><ul><li>Collate data into one place </li></ul><ul><li>Not machine dependent </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Search engines </li></ul></ul><ul><ul><li>RSS feeds </li></ul></ul><ul><ul><li>Weather </li></ul></ul><ul><ul><li>Etc… </li></ul></ul>
  17. 23. Start Pages
  18. 24. Using start pages <ul><li>Individually </li></ul><ul><li>As a group </li></ul><ul><ul><li>Share tabbed pages </li></ul></ul><ul><ul><li>Alternative to email contact </li></ul></ul><ul><ul><li>To Do lists </li></ul></ul><ul><ul><li>Note pads </li></ul></ul><ul><ul><li>Always immediately available </li></ul></ul>
  19. 26. Bookmarking <ul><li>Limited to a specific machine </li></ul><ul><li>Not informative </li></ul><ul><li>Difficult to find what you wan </li></ul><ul><li>Inflexible </li></ul><ul><li>Cannot easily share bookmarks </li></ul>
  20. 28. What are the alternatives? <ul><li> </li></ul><ul><li>Diigo </li></ul><ul><li>Raw Sugar … </li></ul>
  21. 29. You can: <ul><li>Share your bookmarks </li></ul><ul><ul><li>Between computers </li></ul></ul><ul><ul><li>Between colleagues </li></ul></ul><ul><ul><li>Between users </li></ul></ul><ul><li>Create bookmark sets </li></ul><ul><ul><li>To supplement projects </li></ul></ul><ul><ul><li>To assist users </li></ul></ul><ul><li>Annotate (or tag) bookmarks </li></ul>
  22. 30. Great for searching! <ul><li><search_term > </li></ul>
  23. 31. Search builders <ul><li>Create your own search engines </li></ul><ul><li>Limit to trusted sites </li></ul><ul><li>As small as you want, as large as you need </li></ul><ul><li>Use the given URL or </li></ul><ul><li>Cut and paste onto your own site </li></ul><ul><li>Use them and then throw them </li></ul>
  24. 32. That would be: <ul><li>Rollyo </li></ul><ul><li>Google Custom Search Builder </li></ul><ul><li>Eurekster swicki </li></ul><ul><li>Yahoo Search builder </li></ul>
  25. 33. Collaborate on knowledge <ul><li>Provide content onto a webpage </li></ul><ul><li>Items, notes, articles </li></ul><ul><li>Links to news or blogs </li></ul><ul><li>Search functions </li></ul><ul><li>Video options </li></ul><ul><li>Let others collaborate </li></ul>
  26. 34. Creating communities <ul><li>Zimbio </li></ul><ul><li>Flickr </li></ul><ul><li> </li></ul><ul><li>Plum </li></ul><ul><li>Squidoo </li></ul><ul><li>Pageflakes </li></ul><ul><li>Facebook </li></ul>
  27. 36. Flickr
  28. 37. Squidoo
  29. 38. Facebook
  30. 39. Wikis
  31. 40. Wikis <ul><li>LIS wiki </li></ul><ul><li>Library success wiki </li></ul><ul><li>Wikipedia </li></ul><ul><li>Peanut butter wiki </li></ul>
  32. 41. Instant messaging <ul><li>“ Email is for old people” </li></ul><ul><li>Talk instantly back and forth </li></ul><ul><li>Share files (or not!) </li></ul><ul><li>Share webcam discussions </li></ul><ul><li>Group chat </li></ul><ul><li>IM from webpages </li></ul><ul><li>Create chatrooms </li></ul>
  33. 42. Instant Messenger Services
  34. 43. Using… <ul><li>Plugoo </li></ul><ul><li>Gabbly Chat </li></ul><ul><li>Meebo rooms </li></ul>
  35. 44. Collaborate <ul><li>On documents – Google docs </li></ul><ul><li>On spreadsheets - NumSum </li></ul><ul><li>With calendars - Planzo </li></ul><ul><li>With training - Jybe </li></ul><ul><li>With projects – MyWebDesktop </li></ul><ul><li>With To Do lists – TaDaList </li></ul><ul><li>With webpages – Conversate </li></ul>
  36. 45. Combine everything! <ul><li>With RSS and other Web 2.0 resources anything can work with anything else </li></ul><ul><li>Content can be changed and manipulated into different formats that you control </li></ul><ul><li>Users can get involved </li></ul><ul><li>Geography doesn’t matter </li></ul><ul><li>Speed is easy </li></ul><ul><li>It’s not technical! </li></ul>
  37. 46. So why not… <ul><li>Create search engines for subject groups </li></ul><ul><li>Get users involved with a Zimbio group on an aspect of <whatever>? </li></ul><ul><li>Create a Squidoo lens for a subject? </li></ul><ul><li>Start a library weblog? </li></ul><ul><li>Create a flickr group </li></ul>
  38. 47. Or… <ul><li>A podcast or a radio station, both involving music students </li></ul><ul><li>A Pageflakes page that you can share with colleagues </li></ul><ul><li>Create or FURL accounts and share them </li></ul><ul><li>Start a wiki for all the librarians in the area </li></ul>
  39. 48. Or even <ul><li>Use instant messaging to provide information in a different way </li></ul><ul><li>Create a book reading club using LibraryThing, Amazon and a weblog </li></ul><ul><li>Have a library tour on YouTube </li></ul>
  40. 49. Or even <ul><li>Create trading cards from Flickr photographs </li></ul><ul><li>Create fun/interesting new posters </li></ul><ul><li>Set up a Facebook, Bebo, MySpace account for the library </li></ul><ul><li>Publish your own books with Lulu </li></ul><ul><li>Share presentations with </li></ul>
  41. 50. <ul><li>BUT… </li></ul>
  42. 51. Expect… <ul><li>“ It can’t be done” </li></ul><ul><li>“ We don’t have the resources” </li></ul><ul><li>“ Bandwidth problems” </li></ul><ul><li>“ Security issues” </li></ul><ul><li>“ Write a proposal” </li></ul><ul><li>“ Not your job” </li></ul><ul><li>“ Not enough time” </li></ul>
  43. 52. <ul><li>AND… </li></ul>
  44. 53. Ignore it! Because Web 2 is changing: <ul><li>The way we use the web </li></ul><ul><li>The way we use information </li></ul><ul><li>The way we find information </li></ul><ul><li>The way we do our jobs </li></ul><ul><li>The way we interact with people </li></ul><ul><li>The way that we look at everything </li></ul>
  45. 54. <ul><li>FOREVER </li></ul>
  46. 55. Want more?
  47. 56. Thank you! <ul><li>Website: </li></ul><ul><li>“ I want to”: </li></ul><ul><li>Weblog: </li></ul><ul><li>Presentations: </li></ul>