A study in innovation


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Presentation at IASA focusing on the process of Innovation.

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A study in innovation

  1. 1. A Study of Innovation Philip Wheat Singularity Innovations Phil@SingularityInnovations.com
  2. 2. Innovation • It’s the new wonder word • • Noun - a creation (a new device or process) resulting from study and experimentation Verb - the act of starting something for the first time; introducing something new • But can’t we get more targeted than that?
  3. 3. The Process • Capabilities • Brainstorming • Targeting • Rapid Prototyping • Proofing • Finalization • Documentation • Presentation
  4. 4. Capabilities • • • • These are your Knowns and Known Unknowns Building Capabilities is often the most challenging part of the process. Diverse Capabilities are key to a successful effort Be Careful not to center on a single capability • Example: • • • • EDDIE Robotics Research Platform Kinect Game Sensor Windows 8 Alpha SDK Phidgets Hardware Interface System
  5. 5. Brainstorming • “I need a…” • “I want a…” • “Wouldn’t it be cool if…” • “I read about a…” • “I saw a movie about…” • Key parts of Brainstorming are understanding the scope and objectives. • • • • Product Press Process Inspritation
  6. 6. Targeting • This is where the mapping happens • How do you use Capability X/Y/Z to get to Brainstorm A/B/C? • Quickly throw out the impractical or the improbable. • Decide on at least the general feature set • Don’t get too detailed yet • Build your list of questions
  7. 7. Rapid Prototyping • • • • • THIS is where you want to spend your time Rapid means many things – ideally you want to have a cycle time of about 24 hours. Hardware is actually easier to break down into rapid chunks than software Let your answers guide your path – a “It won’t work” result is the second best answer you’ll get. “Not sure” is the worst. When working with hardware – budget for failure (3x requirements are conservative.)
  8. 8. Finalization • At some point you’ll have to decide what will make the first cut • Remember that it should be just the first cut – waiting for production quality on everything leads to paralysis. • Finalization will often take as much time as prototyping did. • Things that don’t make this cut go back into the idea pile for Rev Next. • Never let there be a final Rev (or at least always act as if there is a Rev Next.)
  9. 9. Documentation • • • • • Nothing’s done until the paperwork is in. Seriously – you’ll need to push out the information to others. If you can’t, you’re stuck with it. Documentation is also your QC – this is where you find all those obvious problems before you go out in public. Build it as a hand-off packet – and a budget justification for that Rev Next. Bring the lawyers in at this point – this will likely be when the patents and trademarks happen.
  10. 10. Presentation • • • Part of the Innovation process is the presentation - what kind will depend on the goals you started with • • • • Press – Pretty clear Process – Internal leads Inspiration – Internal and external Product – Production people first, and then release This is also why communications skills are an important part of an innovation team This is the payoff – where teams get to gather mindshare for their innovations
  11. 11. So how do YOU do it? • • • • • • • Build the right team Give them the support and budget to explore Give them cover from Bureaucracy Give them a time limit Give them a target Give them the authority to get it done Get out of the way
  12. 12. Questions?
  13. 13. A Study of Innovation Philip Wheat Singularity Innovations Phil@SingularityInnovations.com