Everything you need to know about SEO in 37 minutes

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In exactly 37 minutes, you’ll learn everything that you need to know about SEO. You’ll learn what to rank for, how to rank for it, and why SEO is like Tim Riggins, San Quentin Prison, and staying up past 11 when you’re 30 years old.

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Everything you need to know about SEO in 37 minutes

  1. Everything You Need To Know About SEO in 37 Minutes
  2. Search Engine Optimization
  3. Good ol’ Joel
  4. Good ol’ Joel
  5. Good ol’ Joel
  6. James from “Intelligence Marketer Web Services”
  7. Are you sure it’s not spam?
  8. The least he could do is capitalize properly
  9. It doesn’t work.
  10. SEO is not SPAM
  11. Staying up past 11 pm when you’re 30 Tim Riggins from Friday Night Lights Prison An adorable hamster on a hamster wheel SEO is like…
  12. SEO is like staying up past 11 pm when you’re over 30
  13. To rank, you need links
  14. Links are more powerful than they appear
  15. To rank, you need links To get links, you need linkworthy content Obvious slide alert…
  16. 1) Create great content that people want 2) Optimize the page 3) Get people to link to it with the right words How to rank…
  17. 1) Create great content that people want 2) Optimize the page 3) Get people to link to it with the right words How to rank…
  18. Google Keyword Planner: https://adwords.google.com/KeywordPlanner
  19. Qualaroo
  20. Chat
  21. Polar
  22. SurveyMonkey
  23. Learn from your competition
  24. Google’s Keyword Tool
  25. Great content can take different forms
  26. A web tool: 102,000 links!
  27. Video: 19,000 links!
  28. Timeline: 17,000 links!
  29. But, can you rank for it?
  30. 1) Show the best results 2) Show diversity Google wants to…
  31. Use this tool: Moz Toolbar
  32. 1) Create great content that people want 2) Optimize the page 3) Get people to link to it with the right words How to rank…
  33. Perfect Page - http://bit.ly/37minseopage
  34. SEO Bookmarklet - http://twkm.ca/seo-bookmarklet/
  35. No index
  36. 1) Create great content that people want 2) Optimize the page 3) Get people to link to it with the right words How to rank…
  37. SEO is like prison
  38. Use Followerwonk to make friends
  39. Also use Google+ communities
  40. Use Rapportive for good, not creepy
  41. SEO is like an adorable hamster in a hamster wheel
  42. People mentioning you but not linking: https://freshwebexplorer.moz.com/
  43. Using your logo but not linking: http://images.google.com/
  44. Linking to your competitors but not you
  45. Alerts
  46. SEO is like Tim Riggins
  47. It’s pretty fantastic
  48. Thank you.

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