Why should Google rack its artificial brain to figure out which local search results are the best, when it can just let searchers do some of the work?
Local SEOs and business owners should assume that Google knows everything about how searchers interact with businesses in the local search results and beyond. As a result, businesses that seem popular with searchers are likely to stay high in the local results, while everyone else sinks.
How can you turn people’s behavioral signals to your advantage? How can you get searchers to engage with your business in ways that tell Google you’re “popular”?