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Who Would YOU Choose?
Who Would YOU Choose?
Likely the one with
the most stars (i.e. reviews)
You’re Also Likely Part of This Trend
70% now research businesses online before
buying, a continuing yearly upward trend
Implication?
The more positive online reviews you have,
the more sales for your business
88% say they are influenced by online reviews in
their buying decisions
Source: Brightlocal Local Consumer Survey, April 2011 & Dynamic Research, April 2013
Trouble is it’s Hard to Get
Positive Reviews in Practice
People more likely to share negative reviews online
than positive ones
Only takes a few negative reviews online to sink
your online reputation and sales
That’s why you need a way to get as many positive
reviews as possible to counter any negative ones.
Source: Dynamic Research, April 2013
Ways to Get Many Positive Online Reviews
Provide excellent customer service and specials
List your business on as many social media, directories,
& review sites as possible so people can review you
Monitor your sites for negative reviews & follow up
with ones you can convert into positive ones
Make it easy for customers to leave you reviews on
the above sites and on your website
Specific Ways to Achieve This
List your business/create a page on key sites like
Google My Business, Yelp, Facebook, Hotfrog, etc.
Have a feedback form & links to key sites on your
website for customers to leave you reviews
Place links to your feedback form & key sites on
your marketing materials & get customers to visit
these links to leave reviews
(Note: achieving a 10%+ review rate is considered very good)
Specific Ways to Achieve This
Use tools like Google Alerts, Whostalkin.com to
monitor mentions/reviews of your business
Ask customers after each sale to leave a review on
your site or via your marketing materials
Consider offering discounts on next purchase if
customers show proof left you a review---good or
bad---to maximize customers leaving you reviews
(Note: achieving a 10%+ review rate is considered very good)
It automates
getting more positive reviews &
thus more sales for you!
Our 5 Star “App” Solution
What is 5 Star?
It’s also software for your website that enables
customers to submit reviews onto your website
It’s a website you login to manage your reviews
(you do not have to have a website to use 5 Star)
It collects customer emails & emails them asking for
reviews for your website & online review sites
Continued….
What is 5 Star?
It tells you when you receive a bad review for you
to follow up to convert into a good one
It only “asks” happy customers to leave reviews on
online review sites that you selected
It creates a link to your feedback page. Add this
link to your marketing materials for customers to
later leave you reviews
It’s feature rich, e.g. has a report feature, etc.
5 Star is Easy to Use
It’s customizable, can run automatically or manually
Just point and click options, enter text to operate:
See how the following businesses use 5 Star
to get more customer ratings, online reviews
& sales, too….
5 Star in Action
They offer incentives to get customer emails to
maximize customer feedback & repeat business.
1. SawbucksPub.com Uses 5 Star
- They enter emails & 5 Star emails customers asking for feedback.
- TIP: Consider offering an incentive like 10% off next visit for good
and bad feedback to maximize your customer feedback rate.
Customer clicks to
provide feedback
Customers Provide Feedback Screen
The Positive Feedback Thank You Page
5 Star prompts happy customers to leave reviews on online review
sites like Google+, Yelp, Urban Spoon, etc. that you choose.
E.g. their 2014 Super Bowl party collected 217 emails
to email future specials to & 10 testimonials for their site.
Result? More testimonials
& potential repeat business
2. KiteboardingCairns.com.au Uses 5 Star to Get a
“Feed” of Customers Reviews on Their Site…
Result? KiteboardingCairns is #1 in Google with
5 Star’s Help!
Popular local search term
Why? Local Search Ranking Factors
Source: http://moz.com/local-search-ranking-factors
Importance
of reviews
5 Star Benefits For Your Business
Catch Negative Reviews
Get More Positive Reviews
Capture & Publish Testimonials
More Repeat Business and Referrals
Better Search Rankings
85% of consumers say they read online reviews for local businesses &
79% trust online reviews, where there are 6-10+ reviews, as much as
personal recommendations. Source: Brightlocal Local Consumer Survey 2013
(As shown in these business examples)
What KiteBoardingCairns.com.au
Said About Having a Feed of Reviews on Their Site
Try 5 Star FREE For 40 Days
ReviewAbility
Or email at info@noticedwebsites.com
Support is included with 5 Star.
Sign up at:
www.noticedwebsites.com/
online-reputation-marketing
Pay a $30 Set Up Fee & get a FREE brand name tablet mailed to you
set up to take your customers’ testimonials and reviews.
After 40 days, pay $42 monthly per business or business location.
Cancel anytime and keep the tablet, a $100+ value.
NoticedWebsites.com
Thanks for Watching This Presentation!
Phil Chow, Owner
Facebook.com/noticedwebsites
Twitter.com/noticedwebsites
info@noticedwebsites.com
Box 413, 8060 Jones Rd
Richmond, BC V6Y 4K5
Canada
(604) 417-1020

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How to increase your business' online testimonials, reviews & sales

  • 1. Who Would YOU Choose?
  • 2. Who Would YOU Choose? Likely the one with the most stars (i.e. reviews)
  • 3. You’re Also Likely Part of This Trend 70% now research businesses online before buying, a continuing yearly upward trend Implication? The more positive online reviews you have, the more sales for your business 88% say they are influenced by online reviews in their buying decisions Source: Brightlocal Local Consumer Survey, April 2011 & Dynamic Research, April 2013
  • 4. Trouble is it’s Hard to Get Positive Reviews in Practice People more likely to share negative reviews online than positive ones Only takes a few negative reviews online to sink your online reputation and sales That’s why you need a way to get as many positive reviews as possible to counter any negative ones. Source: Dynamic Research, April 2013
  • 5. Ways to Get Many Positive Online Reviews Provide excellent customer service and specials List your business on as many social media, directories, & review sites as possible so people can review you Monitor your sites for negative reviews & follow up with ones you can convert into positive ones Make it easy for customers to leave you reviews on the above sites and on your website
  • 6. Specific Ways to Achieve This List your business/create a page on key sites like Google My Business, Yelp, Facebook, Hotfrog, etc. Have a feedback form & links to key sites on your website for customers to leave you reviews Place links to your feedback form & key sites on your marketing materials & get customers to visit these links to leave reviews (Note: achieving a 10%+ review rate is considered very good)
  • 7. Specific Ways to Achieve This Use tools like Google Alerts, Whostalkin.com to monitor mentions/reviews of your business Ask customers after each sale to leave a review on your site or via your marketing materials Consider offering discounts on next purchase if customers show proof left you a review---good or bad---to maximize customers leaving you reviews (Note: achieving a 10%+ review rate is considered very good)
  • 8. It automates getting more positive reviews & thus more sales for you! Our 5 Star “App” Solution
  • 9. What is 5 Star? It’s also software for your website that enables customers to submit reviews onto your website It’s a website you login to manage your reviews (you do not have to have a website to use 5 Star) It collects customer emails & emails them asking for reviews for your website & online review sites Continued….
  • 10. What is 5 Star? It tells you when you receive a bad review for you to follow up to convert into a good one It only “asks” happy customers to leave reviews on online review sites that you selected It creates a link to your feedback page. Add this link to your marketing materials for customers to later leave you reviews It’s feature rich, e.g. has a report feature, etc.
  • 11. 5 Star is Easy to Use It’s customizable, can run automatically or manually Just point and click options, enter text to operate:
  • 12. See how the following businesses use 5 Star to get more customer ratings, online reviews & sales, too…. 5 Star in Action
  • 13. They offer incentives to get customer emails to maximize customer feedback & repeat business. 1. SawbucksPub.com Uses 5 Star
  • 14. - They enter emails & 5 Star emails customers asking for feedback. - TIP: Consider offering an incentive like 10% off next visit for good and bad feedback to maximize your customer feedback rate. Customer clicks to provide feedback
  • 16. The Positive Feedback Thank You Page 5 Star prompts happy customers to leave reviews on online review sites like Google+, Yelp, Urban Spoon, etc. that you choose.
  • 17. E.g. their 2014 Super Bowl party collected 217 emails to email future specials to & 10 testimonials for their site. Result? More testimonials & potential repeat business
  • 18. 2. KiteboardingCairns.com.au Uses 5 Star to Get a “Feed” of Customers Reviews on Their Site…
  • 19. Result? KiteboardingCairns is #1 in Google with 5 Star’s Help! Popular local search term
  • 20. Why? Local Search Ranking Factors Source: http://moz.com/local-search-ranking-factors Importance of reviews
  • 21. 5 Star Benefits For Your Business Catch Negative Reviews Get More Positive Reviews Capture & Publish Testimonials More Repeat Business and Referrals Better Search Rankings 85% of consumers say they read online reviews for local businesses & 79% trust online reviews, where there are 6-10+ reviews, as much as personal recommendations. Source: Brightlocal Local Consumer Survey 2013 (As shown in these business examples)
  • 22. What KiteBoardingCairns.com.au Said About Having a Feed of Reviews on Their Site
  • 23. Try 5 Star FREE For 40 Days ReviewAbility Or email at info@noticedwebsites.com Support is included with 5 Star. Sign up at: www.noticedwebsites.com/ online-reputation-marketing Pay a $30 Set Up Fee & get a FREE brand name tablet mailed to you set up to take your customers’ testimonials and reviews. After 40 days, pay $42 monthly per business or business location. Cancel anytime and keep the tablet, a $100+ value.
  • 24. NoticedWebsites.com Thanks for Watching This Presentation! Phil Chow, Owner Facebook.com/noticedwebsites Twitter.com/noticedwebsites info@noticedwebsites.com Box 413, 8060 Jones Rd Richmond, BC V6Y 4K5 Canada (604) 417-1020

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