The New
Digital Experience Team
March 20th, 2014
ie. Digital Strategy Innovation Summit, New York
The Team
1. Uses diverse tools, techniques, and processes
2. Engages all parts of the business to build great experiences
...
Stakeholder Interviews
Data Analysis
Usability Testing
Content Auditing
Competitive Assessment
Process Modeling
Business P...
What do you mean by “Experience”?
What do you mean by “Experience”?
What do you mean by “Experience”?
• “Visitors”
• Creators
• Client
• Team
What do you mean by “Agile”?
What do you mean by “Agile”?
Work
Incrementally
What do you mean by “Agile”?
Work
Incrementally
Work
from a List
What do you mean by “Agile”?
Work
Incrementally
Work
Together
Work
from a List
What do you mean by “Agile”?
Work
Incrementally
Work
Together
Work
from a List
Track Status
& Velocity
photobyNaturalTurnCC
Describe the framework to actualize our work, share it with our
teams, and make it transparent to cli...
Research Collaborate Validate
The Process
Establish
photobyAndrewMagillCC
Research: Problem Statements
Problem Statement
Describe difficulties residents are having with the
current San Mateo sites.
Research: Problem Statements
Problem Statement
Describe difficulties residents are having with the
current San Mateo sites.
Research: Problem Statements...
Problem Statement
Describe difficulties residents are having with the
current San Mateo sites.
Research: Problem Statements...
Establish: Goals & Objectives
BrandGraphicbyLStudio
Establish: Goals & Objectives
BrandGraphicbyLStudio
Goal (Theme)
The redesigned County websites must have
branding element...
Establish: Goals & Objectives
BrandGraphicbyLStudio
Goal (Theme)
The redesigned County websites must have
branding element...
Collaborate: Epics and User Stories
Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents
visitors with County's visual identi...
Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents
visitors with County's visual identi...
Validate: Test Charters
Validate: Test Charters
Test Charter
Explore the department menu using the target user
agents to ensure the menu does not ...
Validate: Test Charters
Test Charter
Explore the department menu using the target user
agents to ensure the menu does not ...
The Future
• Work in small, defined pieces
• Define pieces in standard ways
• Share the definitions
Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Au...
Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Au...
Frame each activity in a sentence.
“ ”
Ŵ
Share
Research earlier
Build organizational design thinking
Define more objectives to measure
Validate in more ways, wit...
PHASE2TECHNOLOGY.COM
The New Experience Team
The New Experience Team
The New Experience Team
The New Experience Team
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The New Experience Team

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Shawn Mole presents a discussion at The Digital Innovation Summit about the changing landscape of digital experience and his role as director of experience at Phase2.

The New Experience Team

  1. 1. The New Digital Experience Team March 20th, 2014 ie. Digital Strategy Innovation Summit, New York
  2. 2. The Team 1. Uses diverse tools, techniques, and processes 2. Engages all parts of the business to build great experiences 3. Creates opportunities for collaboration on Agile teams
  3. 3. Stakeholder Interviews Data Analysis Usability Testing Content Auditing Competitive Assessment Process Modeling Business Process Auditing Systems Integration Analysis Experience Mapping Knowledge Sharing Information Architecture Wireframing, Prototyping, Paper Prototyping User Flows (Cores and Screens) Objectives Measurement Functional Testing Accessibility Testing User Acceptance Testing Automated Testing Analytics Analysis Strategic Services Backlog and MVP Definition User Stories Requirements Management Knowledge Management Artifacts, e.g. Personas… What do you mean by “Diverse”?
  4. 4. What do you mean by “Experience”?
  5. 5. What do you mean by “Experience”?
  6. 6. What do you mean by “Experience”? • “Visitors” • Creators • Client • Team
  7. 7. What do you mean by “Agile”?
  8. 8. What do you mean by “Agile”? Work Incrementally
  9. 9. What do you mean by “Agile”? Work Incrementally Work from a List
  10. 10. What do you mean by “Agile”? Work Incrementally Work Together Work from a List
  11. 11. What do you mean by “Agile”? Work Incrementally Work Together Work from a List Track Status & Velocity
  12. 12. photobyNaturalTurnCC Describe the framework to actualize our work, share it with our teams, and make it transparent to clients.
  13. 13. Research Collaborate Validate The Process Establish photobyAndrewMagillCC
  14. 14. Research: Problem Statements
  15. 15. Problem Statement Describe difficulties residents are having with the current San Mateo sites. Research: Problem Statements
  16. 16. Problem Statement Describe difficulties residents are having with the current San Mateo sites. Research: Problem Statements WordleandResearchbyISITEDeisgn
  17. 17. Problem Statement Describe difficulties residents are having with the current San Mateo sites. Research: Problem Statements WordleandResearchbyISITEDeisgn Description Residents find it confusing to know whether they are on an official county site
  18. 18. Establish: Goals & Objectives BrandGraphicbyLStudio
  19. 19. Establish: Goals & Objectives BrandGraphicbyLStudio Goal (Theme) The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites
  20. 20. Establish: Goals & Objectives BrandGraphicbyLStudio Goal (Theme) The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites Objective Site Survey Results show that visitors see an association with the County
  21. 21. Collaborate: Epics and User Stories
  22. 22. Collaborate: Epics and User Stories Epic Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites
  23. 23. Collaborate: Epics and User Stories Epic Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites User Story …to quickly go to any department home page, a site visitor can invoke a list of all department sites from any San Mateo page
  24. 24. Validate: Test Charters
  25. 25. Validate: Test Charters Test Charter Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations
  26. 26. Validate: Test Charters Test Charter Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations Test Charter Measure the effectiveness of the sites’ department menu in associating sites with the county using a survey
  27. 27. The Future • Work in small, defined pieces • Define pieces in standard ways • Share the definitions
  28. 28. Stakeholder Interviews Data Analysis Personas Content Auditing Competitive Assessment Process Modeling Business Process Auditing Systems Integration Analysis Knowledge Sharing Information Architecture Wireframing, Prototyping, Paper Prototyping User Flows (Cores and Screens) Objectives Measurement Functional Testing Accessibility Testing User Acceptance Testing Automated Testing Analytics Analysis Backlog and MVP Definition User Stories Requirements Management Knowledge Management
  29. 29. Stakeholder Interviews Data Analysis Personas Content Auditing Competitive Assessment Process Modeling Business Process Auditing Systems Integration Analysis Knowledge Sharing Information Architecture Wireframing, Prototyping, Paper Prototyping User Flows (Cores and Screens) Objectives Measurement Functional Testing Accessibility Testing User Acceptance Testing Automated Testing Analytics Analysis Backlog and MVP Definition User Stories Requirements Management Knowledge Management
  30. 30. Frame each activity in a sentence. “ ”
  31. 31. Ŵ Share Research earlier Build organizational design thinking Define more objectives to measure Validate in more ways, with more people, sooner
  32. 32. PHASE2TECHNOLOGY.COM

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