American Diabetes Association Scientific Sessions Twitter Buzz Analysis by PharmARC

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This presentation by PharmARC Analytics Solutions, analyses Twitter buzz around the recently held American Diabetes Association Scientific Sessions Conference, in San Diego. Besides providing a detailed analysis, this presentation also outlines some of the Key Social Advocates whose online activities can be a great resource of information for people with diabetes.

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American Diabetes Association Scientific Sessions Twitter Buzz Analysis by PharmARC

  1. 1. American Diabetes Association (ADA) 71st Scientific Sessions, San Diego, CA June 24 to 28, 2011 Twitter Buzz Analysis – June 24 to 28, 2011 Tanmay Saraykar – Manager, Social Media Analytics www.pharmarc.com© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved.
  2. 2. Index  Twitter Charts – Total Tweets – Momentum over 10 Days & Peaks – Roche Social Media Diabetes Summit, Engagement Activities, Buzz and Impact – #ADA2011 Trends – Most Active Accounts • Sanofi Tweets and Content Classification • Key Social Advocates from Diabetes Online Community • Buzzed Physicians and Profiles  Stories Shared on Twitter during the Conference, and Opportunities – Where are you from? – Video highlights – Big shift in prescription patterns for T2DM – Wal-Mart increased prices for branded diabetes drugs  Competitor Intelligence – Companies Buzzed about during ADA Conference – Buzzed Drugs and Content – Sanofi Event – Dribble to Stop Diabetes – Outdoor Ads – Boehringer Ingleheim and Novo Nordisk© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 2
  3. 3. Twitter buzz during the ADA SciSessions conference was mainly around three Twitter hashtags Total Tweets #ADA2011: For the 3,000 conference, released by the ADA 2,555 2,500 #dsma: Weekly twitter chat, organized by 2,141 DOC member (diabetes online 2,000 1,878 community), @DiabetesSocMed 1,500 #dsummit: Roche Diabetes Social Media 1,000 Summit, Hard Rock Café, San Diego, June 23, 2011 500 0 #ADA2011 #dsma #dsummit© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 3
  4. 4. Tweets with different hashtags peaked at different times before, during and after the ADA conference 1,400 Daily Tweets 1,311 Tweets 1,147 Tweets #dsma (Chat Day) 1,200 Roche Diabetes Social Media #ADA2011 894 Tweets Summit 1,000 #dsma #dsma (Chat Day) #dsummit 800 #dsummit – peaked before the conference 600 #ADA2011, official hashtag for ADA #ADA2011 – peaked SciSessions during the conference 400 #dsma – peaked 200 before and after the conference 0 24-Jun-11 19-Jun-11 20-Jun-11 21-Jun-11 22-Jun-11 23-Jun-11 25-Jun-11 26-Jun-11 27-Jun-11 28-Jun-11 29-Jun-11© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 4
  5. 5. Roche conducted the Diabetes Social Media Summit along the bylines of ADA conference Roche Online Social Media Summit Description – A power-packed get-together of 37 diabetes bloggers and “online influencers” during which all topics related to social media and diabetes advocacy were discussed Venue Hard Rock Café – Across from the convention center where ADA Scientific Session 2011 were held Also attended by: Topics Discussed: Isabella Platon – Head of Communications, International Diabetes • Disconnection of IDC from other major advocacy Federation organizations from US and their hesitation in involving DOC (Diabetes Online Community) in their campaigns Jeffrey Brewer – CEO of JDRF (Juvenile • Gaps in social media, next steps, how to reach out to Diabetes Research Foundation) disconnected patients and healthcare care providers, future vision© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 5
  6. 6. Roche representatives presented and discussed various subjects with the diabetes online community “Social Media MAKES THINGS HAPPEN. Dan Kane VP of Mkting Roche #dsummit“ Roche Marketing head at #dsummit : "We are trying to be genuine and real" Seems odd to have to keep sayin that... “@dLife: Its about more than just selling a product - from Roche #dsummit” Roche asks, "How is social media changing for people with #diabetes, and for the leaders in the diabetes community?" - #dsummit” Roche: "What is the next big thing that all companies should know to help better engage their customers (living with #diabetes)? #dsummit” Dan Kane says Roche Summit has never been about the product. So why? "To be a better company, we have to know you better" #dsummit #dsummit Dan Kane VP Marketing Roche on why roche does this summit. For a first timer clarifying their commitm… (cont) http://deck.ly/~vHJEv RT @saraknic: CDEs say that Roche is the company most interested in helping product behavior change. #dsummit© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 6
  7. 7. Analysis of sample of 100 tweets that mentioned Roche reveals significantly positive brand reputation for Roche Solicited % Tweets Expressed Some upcoming initiatives response from intent to from Roche mentioned in the Roche attend Roche Tweets 6% event 17% • Will launch #Diabetes Quoted Dan Heroes Program Kane, VP Marketing, • Will promote Roche #bestbetesblogs, 17% Mentioned a social media nominations of June initiative by posts open until 28th June Roche 10% Neutral 17% Praised Roches Efforts 33%© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 7
  8. 8. Members of the diabetes online community live-tweeted from the Roche event and praised Roche’s efforts RT @D_Advocates: .@DiabetesSisters bridging the online-offline worlds through their PODS meetups program, w the support of @roche_com #dsummit woot woot! Roche is going to help promote the #bestbetesblogs!! Nominations of June posts open until the 28th :) #dsummit Closing: Its awesome that Roche is reaching out to the community and getting opinions from some of us who represent ALL OF US. #dsma RT @dLife: Roche is working to be more real, more direct and more supportive to patients with #diabetes. #dsummit RT @betizuka: Accu-Check Cash Card is here! Test strips prescriptions for less. Good job, Roche! #dsummit @woodonwheels @lifewithtype1 @tmana I think Roche picked a pretty great group of people to represent our community! :) #dsummit Closing: Love you all and thanks for representing us so well! Proud of Roche and other companies for embracing us! #dsma Proud of Roche and other companies for embracing the online D-community! #dsma Ahem, Ahem to the others still waiting... CC: @mod4acure© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 8
  9. 9. Encouragement from Roche to the diabetes online community resonated positively in the diabetes blogosphere @RotoTok says “you guys are Following: 486 just beginning to understand how powerful you are when Followers: 390 you come together and work on an idea” #dsummit (To Diabetes Online Community at the summit) One of my favorite people to visit with is Bennet from Your Diabetes May Vary. Two of his four kids live with type 1 diabetes, and he lives with type 2 diabetes. He said that one of the biggest things Roche gives us is something I know I didn’t fully appreciate; the opportunity to get to know each other better. He didn’t mean Roche and the attendees, although that is valuable too. What he meant was US getting to know US better. Thank you Roche.© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 9
  10. 10. Analysis for #ADA2011 – Official Twitter Hashtag Released by ADA #ADA2011 500 Total Tweets – 462 450 1,878 403 400 350 322 300 291 250 200 150 120 129 100 39 43 39 50 29 1 0 21-Jun-11 26-Jun-11 19-Jun-11 20-Jun-11 22-Jun-11 23-Jun-11 24-Jun-11 25-Jun-11 27-Jun-11 28-Jun-11 29-Jun-11© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 10
  11. 11. The top 20 most active Twitter accounts during the conference includes Sanofi Aventis high up in the list No. of Tweets OmniPodNA 89 MiriamETucker 56 Diabetes_sanofi 56 iam_spartacus 50 deb_ruppert 49 NDEP 44 endocrinologia 44 CureT1Diabetes 41 synchealthcare 39 askmanny 36 AmDiabetesVols 34 diabetesdaily 31 AmDiabetesAssn 30 Diabetes_Sanofi was the only corporate BirdWingPress 28 account among the 25 most active twitter 1stRManagedCare 28 accounts ClinEndoNews 22 diabeteshf 20 SciSessions2011 16 MarkHarmel 16 InsulinFairies 16 DeliciousBuzz 16 Diabetic_Iz_Me 15 cme_doc 15 DiabetesMine 14 DiabetesLiving 14 0 10 20 30 40 50 60 70 80 90 100© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 11
  12. 12. Sanofi’s Twitter account was far more active as compared to those of other companies competing in the diabetes space # of tweets by companies 60 56 Sanofi has, by far the most active corporate Twitter Account during ADA 50 40 30 20 11 10 7 4 4 2 0 Diabetes_sanofi novonordisktbl boehringerus SanofiUS AstraZenecaUS Boehringer© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 12
  13. 13. Content classification of tweets from Sanofi account reveals variety of activities Examples Tweets Asking for response/ Retweeting others: RT @iam_spartacus: General Heard someone from Dublin ask a question to 16% a presenter from Japan. Diabetes knows no borders. #ada2011 Asking for response: Whats been your favorite part of #ADA2011 so far? Dispersing ideas data/helping diabetics: Need to train more educators and have them Dispersing effectively prepared to make a difference.Retweeting ideas/data, #ADA2011 others helping 47% diabetics Inviting for a Sanofi Event: Come meet 16% former @NBA basketball player Chris Dudley at the Dribble to Stop Diabetes (DTSD) event at #ADA2011 Sails Pavilion Promoting Sanofi blog: Check out the latest Discuss #Diabetes #dblog post recapping Day 1 of #ADA2011 http://ow.ly/5qepv Inviting for a Sanofi Total tweets - 60 Promoting Event Sanofi blog 12% 9%© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 13
  14. 14. Most Active Twitter Accounts during Conference – Key Social Advocates from Diabetes Online Community No. of Tweets OmniPodNA 89 MiriamETucker 56 Diabetes_sanofi 56 iam_spartacus 50 deb_ruppert 49 NDEP 44 endocrinologia 44 CureT1Diabetes 41 synchealthcare 39 askmanny 36 AmDiabetesVols 34 Manny Hernandez (DOC) diabetesdaily 31 AmDiabetesAssn 30 BirdWingPress 28 1stRManagedCare 28 ClinEndoNews 22 diabeteshf 20 SciSessions2011 16 Cherise Shockley (DOC) MarkHarmel 16 InsulinFairies 16 DeliciousBuzz 16 Diabetic_Iz_Me 15 cme_doc 15 DiabetesMine 14 DiabetesLiving 14 0 10 20 30 40 50 60 70 80 90 100© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 14
  15. 15. KSAs – Key Social Advocates Examples Cherise Shockley Manny Hernandez© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 15
  16. 16. Key Social Advocate for diabetes – Ms. Cherise Shockley Activity Profile Diabetes Social Media Advocacy – Online community that chats weekly on Twitter Twitter Followers – 1,380 Founder Profile Topics for DSMA Blog Carnival Founder - Cherise Shockley, Type 1 • June 2011 – Troubleshooting diabetic Diabetes Blog - Own - http://diabetic-iz- • May 2011 – Type Awesome – me.com/ People who support PWDs Featured Diabetes Blogger – www.diabetesdaily.com (Estimated • April 2011 – Life Stages with monthly page view – 610,000) Diabetes Moderator - (#dsma) Diabetes Social • March 2011 – Exercise does a Media Advocacy Twitter Chat body good Participant – Diabetes Annual Blog • Feb 2011 – The most awesome Week, May 2011 thing I have ever done inspite of diabetes Organizer – DSMA Blog Carnival (2011)© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 16
  17. 17. Key social advocate for diabetes - Manny Hernandez, Berkley, CA Type 1 diabetic since 2001 Non Profit Leader Social Media Author Consultant Passionate Diabetes Advocate Significant Contributor to the Diabetes Hand Awareness Program Twitter - Founder tudiabetes.org @askmanny Estudiabetes.org Tweets – 24,547 A community of people Following – 602 touched by diabetes, run Followers – 6,125 by the diabetes hands Listed – 528 foundation App – TuAnalyse is an application jointly developed by Tudiabetes.org and Children’s Hospital Boston Mission – To empower people touched by diabetes to track, share and compare their health information for research advancing diabetes care and public health response Function – Recording and sharing the measure of diabetes patients© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 17
  18. 18. Doctors/physicians were quoted in the tweets by attendees of the conference Doctors/Physicians – No. of Mentions Dr. Bill Polonsky 19 Dr. Doug Throckmorton 14 Dr. Steven E. Kahn, MD 12 Dr. Trevor Orchard 10 Dr. Albright 9 Dr. W. Ward 8 Dr. Tuttle 8 Dr. T. Danne 7 Dr. Aaron Kowalski 6 Dr. D. Elleri 6 Dr. Bill Tamborlane 5 Dr. Satish Garg 4 Dr. S. Heller 3 Dr. Henry Anhalt 3 Dr. Judith E. Fradkin, MD 3 Dr Faustman 2 Dr. R. Frykberg 2 Dr. Daniel Lorber 2 Dr. Ron Tamler 1 Dr. Skyler 1 Dr. Johnny Ludvigsson 1 Dr. Irl Hirsch 1 0 5 10 15 20© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 18
  19. 19. Dr. William Polonsky, PhD, CDE Dr. William Polonsky gives practical advice for dealing with the emotional Founder/Pres. side of diabetes. Behavioral This segment aired Diabetes Jan. 27, 2008, and is Institute sponsored by Accu- Chek. (Roche) Author – Dr. Polonsky, PhD, CDE Diabetes • Associate Clinical Professor in Psychiatry at the University of California, Burnout - San Diego What to Do • PhD in clinical psychology from Yale University When You • Served as Chairman of the National Certification Board for Diabetes Can’t Take it Educators, Senior Psychologist at the Joslin Diabetes Center in Boston, Anymore, a and Instructor in Psychiatry at Harvard Medical School book for • He is an active researcher in behavioral diabetes, with his most recent patients projects focusing on the utility of home blood glucose monitoring in type 2 published by diabetes, the emotional and behavioral consequences of being diagnosed the American with diabetes, and the value of diabetes self-management support training Diabetes for health care professionals Association • Dr. Polonsky has served on the editorial boards of Diabetes Care, Diabetes Forecast, Clinical Diabetes, Diabetes Self-Management and Diabetes Health© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 19
  20. 20. Dr. Doug Throckmorton, US FDA Douglas Throckmorton, M.D. Deputy Director, Center for Drug Evaluation and Research (CDER) U.S. Food and Drug Administration (FDA) Dr. Throckmorton joined FDA in 1997 and has been acting Deputy Director of CDER since May 2004. Dr. Throckmorton is Board-certified in Internal Medicine and Nephrology, having received his training at the University of Nebraska Medical School, Case Western Reserve University and Yale University. Prior to coming to the FDA, he practiced medicine at the Medical College of Georgia in Augusta, Georgia. Quotes from the Conference (that mentioned Dr. Throckmorton) Dr. Douglas Throckmorton Internal Medicine, • 2008 guidance on diabetes drugs didnt kill development #ADA2011 Nephrology • There were 63 investigational new drug applications between Jan. 1, 2006 and Nov. 30, 2008 • Since Dec. 1, 2008, there have been 70 NID applications for diabetes drugs • Theres no evidence of a decline in diabetes IND applicants since CV guidance was released • The complexity of #diabetes drug development is worth remembering. Each patient is unique • FDA takes the efficient development and appropriate use of medical treatments for diabetes seriously© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 20
  21. 21. Analysis of various stories/news shared on Twitter reveals buzz on various topics – No single story stands out Story shared on Twitter # (Re)Tweeted The Role of Vitamin D in Type 1 and Type 2 #Diabetes 21 Act on Diabetes NOW! An inspiring call-to-action from the Pres. of @IntDiabetesFed 18 Where are you from? 17 Scientific Sessions Update: Carbs, Protein or Calories? 16 Video highlights from the 71st Scientific Sessions 16 National Diabetes Fact Sheet 16 Cardiovascular Disease Risks Appear Early in Girls with Type 1 #Diabetes 16 Advances in Type 1 Treatment 16 Chris Dudley at the Dribble to Stop Diabetes event - Sponsored by Sanofi Aventis 15 Live Long with Type 1: An update from our Scientific Sessions! 13 Big Shift Seen in Prescription Patterns for Type 2 #Diabetes. 10 Behind the Scenes of the Worlds Largest #Diabetes Meeting 10 Action Shot: Red Rider Alexis Pollak shows off her cycling skills 10© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 21
  22. 22. Analysis of various stories/news shared on Twitter reveals buzz on various topics – No single story stands out Story shared on Twitter # (Re) Tweeted Progress on the Artificial Pancreas 10 Data for newly approved Boehringer Ingelheim/Lilly type 2 #diabetes treatment 9 Life For a Child program growing from keeping kids alive to keeping them healthy. 9 Pts drinking > 2 diet sodas/ day saw a 2x increase in waist circumference over 9 years. 9 Cellnovo patch pump has cell PDA, uploads data to net automatically. Has pedometer to 9 know when youre active. Diabetes Product Updates 9 Screening and Early Intervention are Key 8 Continuous Glucose Monitoring in the Youngest Patients 8 Diabetes Prevention is Cost Effective 8 Prevention Program for Native American Youth 7 Depression is what causes the complications 7 Wal-Mart hikes branded diabetes drug prices-study 6 Merck retro study: Risk of CVD events 23% higher in elder #diabetes ptts started on 5 sulfonylureas vs. metformin.© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 22
  23. 23. The activities around the conference presented several opportunities for engaging attendees A global map with pins to point out “Where are you from?” 52% of the attendees are from outside USA Opportunity Sponsoring this board would have been a great way to generate brand awareness© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 23
  24. 24. Live coverage through video or live tweets received high attention online – great resource of information for those who couldn’t attend Dr. Steven E Kahn, MD, Puget Sound Health Care System – Reports on future direction of treatments of diabetes and obesity as reported Opportunity at 71st Scientific Proactively reporting Sessions in San Diego events and summary of presentations directly from event draw significant real time attention and buzz (Dr. Kahn and Miriam Tucker, as in the examples shown) Twitter Sanofi also posted daily Tweets – 9,068 reports of activities on Followers – 3,227 their blog ADA SciSessions Tweeted – 56 times Retweeted – 105 times© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 24
  25. 25. Stories and Engagement Opportunities – Big shift in prescription patters for type 2 diabetes mellitus Data Source: A study of 7,846 patients with type 2 diabetes at the Joslin Diabetes Center, Boston, who had 9,178 new prescriptions for rosiglitazone, pioglitazone, and other agents from 2001-2010. Findings - Relative proportion of prescriptions for T2DM Year 2005 Year 2010 80% 44% 50% Using Electronic Health Records to track prescribing patterns – Rise of novel type 2 diabetes drugs noted after 18% 2% 6% 2007 - At the annual scientific sessions of the American Diabetes Association, Dr. Sanjeev N. Mehta presented rosiglitazone pioglitazone other findings from a study of electronic medical records at Joslin medications Diabetes Center, Boston, that evaluated 10-year prescribing patterns for rosiglitazone and pioglitazone, as Opportunity well as uptake of novel drug classes (categorized as Identifying researchers, subject matter "other") approved between 2001 and 2010. The "other" experts, KOLs, etc. In this example, Dr. group consisted of amylin analogs, GLP-1 analogs, DPP-IV Mehta is a Pediatric Endocrinologist and inhibitors, and bile acid sequestrants. Insulin use was not an Instructor in Medicine, Harvard studied, nor were medications introduced prior to 2001. Medical School Slide 25© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 25
  26. 26. Interesting study on the retail pricing of diabetes drugs in the US was presented - Wal-Mart hikes branded diabetes drugs prices Study by - Dr. Ronald Tamler, an endocrinologist at New Yorks Mount Sinai Medical Center, and co-author of the price study Overall findings – Industry Prices for generic diabetes Prices for brand-name drugs (2008-2010) diabetes drugs (2008-2010) 113% 58% Price increase for 10 most prescribed diabetes drugs - 2008 to 2010 35% 32% Shared on 21% Twitter – 104 times LinkedIn – 7 Facebook Recommendations – 70 K-Mart Wal-Mart Industry-Avg.© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 26
  27. 27. As for the most mentioned company in Tweets by attendees or DOC, Sanofi was a clear winner # mentioned in tweets100 77 80 60 40 21 20 15 8 5 2 0 Sanofi Boehringer Lilly Novo Nordisk Abbott Roche Ingelheim Actively Data for newly approved Liraglutide - Donated to Note: Not engaged the Boehringer Ingleheim/Lilly type sustained ADA San much buzz diabetes 2 #diabetes treatment weight loss at Diego, for with community at presented – New Phase III data 56 weeks in being the host #ADA2011, ADA and pooled analysis for non-diabetic, city of but ample linagliptin show improved blood obese SciSessions, activity around Organized sugar control in adults with type individuals 2011 #dsummit, event “Dribble 2 diabetes when used alone Roche for diabetes” and with metformin Sponsored Diabetes ADA@5K, Social Media Tweeted ideas morning walk Summit – Diabetes on San Diego Midwives Waterfront© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 27
  28. 28. Although relatively low, there was some buzz around metformin and dapagliflozin Metformin (18) • Some poor countries have such high taxes on insulin and metformin that at-cost product is completely unaffordable after taxes • Metformin costs a fraction of a cent to produce • Merck retro study: Risk of CVD events 23% higher in elderly #diabetes patients started on sulfonylureas vs. metformin • Starting Elderly #Diabetes Patients on Metformin May Reduce Cardiovascular Disease Risk • Risk-benefit assessment of anti-diabetic drugs shows metformin as most efficacious • Is Afressa by $MNKD the simplest approval that FDA made complex? Risk-benefit more tolerable than Avandia or metformin • Long-term cost effectiveness evaluation of DPP and DPPOS gives resounding thumbs up to use of metformin • Reusing lancets; forgetting metformin doses; blowing a good carb intake week with a night out with the girls • Metformin decided to turn on me and ruin my insides. On week 2 of titration. Any thoughts? Dapagliflozin (2) • Dapagliflozin Effective at 102 Weeks, but Drug Poses Breast and Bladder Cancer Risk • Dapagliflozin non-inferior to metformin in lowering A1c, superior in lowering FPG, weight. Sig more UTI, genital infects in women© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 28
  29. 29. CI – Sanofi Event – Dribble to Stop Diabetes – A diabetes awareness initiative with NBA players, sponsored by Sanofi Sanofi Aventis – Dribble to Dennis Ubraniak from Sanofi Stop Diabetes event with USA at the event, contributing former NBA Player, Chris to YMCA San Diego County Dudley at Sails Pavilion, San on behalf of the partnership Diego, CA© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 29
  30. 30. CI – Outdoor Advertising – Boehringer Ingleheim and Novo Nordisk Outdoor Ads for – Tradjenta (Linagliptin) Novo Nordisk – Levemir Pen© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 30
  31. 31. For further information on this document, please contact: Tanmay Saraykar Manager, Social Media Analytics +91 7829909766 tanmay.saraykar@pharmarc.com Corporate Headquarters Europe USA PharmARC Analytic Solutions Pvt. Ltd. PharmARC Consulting Services GmbH PharmARC Inc. Mercury 2B Block, 6th Floor Blumenrain 16 100 Overlook Center Prestige Technology Park 4051 Basel 2nd Floor, Princeton, NJ 08540 Sarjapur – Marathahalli Outer Ring Road Switzerland USA Bangalore 560 103, India T +91 (80) 4123 8900 T +41 (61) 261 8900 T +1 (609) 450 1880 F +91 (80) 4123 8999 F +41 (61) 261 8901 F +1 (609) 895 2666© PharmARC Analytic Solutions Pvt. Ltd., 2011. All Rights Reserved. Slide 31

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