Social media for business leaders

388 views

Published on

Some key steps and critical information business owners and leaders should know before entering the world of social media marketing and communication.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
388
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • Any other worries?\nStaff?\n\n\nLack of buy-in is the biggest reason for failure \n
  • \n
  • \n
  • Good looking guys rule the world - it gives me hope\n
  • Some facts to look at and consider\n
  • And it's rivalling India now\n
  • \n
  • And a lot of those are multiple times a day. The average is 2 times a day.\n
  • That's an important one to remember - people are beginning to engage with social media just as more than direct search engines which means for sales and business our thinking must change to include it and plan for the future too.\n
  • \n
  • \n
  • Mobile usage is on the up too... Set to increase by over 20% again this year. This means that being present on someone's mobile device may soon be the holy grail.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • AND you're 38% more likely to buy if you've been referred to your website from a social media source... So if you're friends recommend something it adds 38% more certainty to your buying decision.\n
  • Don't use it to help make decisions\nDon't trust it as a source\n\n\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • As simn said,\nMapping the learning weve got from listening - does that create our own measurement criteria\n
  • As Simon says, ask your customer what's important, what do they want\n\n90% just assume they know what their customer wants\n\nCustomer survey every 6 months?\n\n3rd party conversations / should we at least listen?\nListen to employees too?\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social media for business leaders

    1. 1. Use SM channels to build Develop, relevant, ‘personal’ relationships engaging content, that is with the brand and drive integrated, coordinated Website/SM Hub Key Channels Content Engaging content created around key (inUse SM to Drive traffic topromote improve SEOfeatures/content Channel specific content created around each key topic– a blog, a tweet, a video, a discussion,Website Y Content ‘push’ coordinated and activity promotedRepurpose Flow of SM toappropriate ‘hub’ on site tomaterial from the keep content Activity is reactive as well as proactive – key individuals must listen, engage, comment,
    2. 2. Step 1: Step 2: Step 3: Step 4:Create Upload content and Optimisation of Spreading content promote through channels for search: through others social media channels: channels • Keyword tagging • SEO optimisation • Find influential • Converting content channels to maximise use • Comment on blogs • Tagging of visual with links back to content content • Join LinkedIn Groups and start Audience Reach discussions around topics • Participate in relevant forums • Keep conversations going • Encourage influential bloggers to review/comment

    ×