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The Democratization of Online Social Networks A look at the change in demographics of social network users over time Amanda Lenhart AoIR 10.0 Milwaukee, WI October 8, 2009
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online social network users circa 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online social network users circa 2005 (2) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online social network users circa 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online social network use circa 2009 (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Amanda Lenhart Pew Internet & American Life Project http://www.pewinternet.org [email_address] @ amanda_lenhart

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The Democratization of Online Social Networks

  • 1. The Democratization of Online Social Networks A look at the change in demographics of social network users over time Amanda Lenhart AoIR 10.0 Milwaukee, WI October 8, 2009
  • 2.
  • 3.  
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.  
  • 10.
  • 11. Thanks! Amanda Lenhart Pew Internet & American Life Project http://www.pewinternet.org [email_address] @ amanda_lenhart

Editor's Notes

  1. 46% adults using SNS is April 2009 47% of adult internet users are using SNS as of August 2009
  2. Looking at the make up of the SNS user population as a whole.
  3. Older adults have come online in droves, but so have more young people - the population of SNS has continued to grown rapidly overall Analysis from April 2009
  4. One area (other than gender) where SNS users now look LESS like the internet using population than in 2005.