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Technology and civic life


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Lee Rainie gave a keynote address about the new civic and political landscape to a summit sponsored by the Pew Voter Information Project for state election officials and technology executives who help them. More:

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Technology and civic life

  1. 1. The new landscape for civics and politics (especially in mobile) Voting Information Technology Summit - GeekNetNYC December 1, 2011 Lee Rainie: Director, Pew Internet Project Email: Twitter: @Lrainie
  2. 2. Three digital revolutions and their effects on civic and political life
  3. 3. Digital Revolution 1Internet (78%) and Broadband at home (62%) 65% 62%
  4. 4. Networked creators among internet users (two-thirds of adults; three-quarters of teens)• 65% are social networking site users• 55% share photos• 37% contribute rankings and ratings• 33% create content tags• 30% share personal creations• 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers• 14% are bloggers• 13% use Twitter• 6% location services – 9% allow location awareness from social media – 23% maps etc.
  5. 5. Digital Revolution 2Social networking – 50% of all adults
  6. 6. SNS and the social/civic world• Social media users more tied to civic groups and their internet use bonds them more deeply to group activities• Social media users for politics/civics are more socio-economically diverse !!!• Facebook users more politically engaged – Political participation, voting, mobilizing friends• Facebook users more trusting• Facebook users have more close relationships• Facebook users get more social support• MySpace users more open to opposing views
  7. 7. 2008 vs. 2010 in social media politics2008: “Hey Dad, look at my profile on” 2010: “Son, I need you to get off the computer so I can check for Facebook updates from the Tea Party Patriots” Internet and Politics 7
  8. 8. How voters used social networking sites and Twitter in 2010• 35% of social networking site users (21% of online adults) used these sites for political reasons in 2010 – Discover who friends voted for (18%) – Get campaign/candidate info (14%) – Post content related to campaign (13%) – Friend a candidate or other political group (11%) – Join a political group or cause (10%) – Start their own political group or cause (2%)• 28% of Twitter users (2% of online adults) used Twitter politically in 2010 – Get candidate/campaign info (16%) – Follow election results in real time (12%) – Follow a candidate or other political group (11%) – Include links to political content in their own tweets (9%) Internet and Politics 3/9/2011 8
  9. 9. Social media = “Faster and More Connected” On the team Insider info Truthiness 9
  10. 10. Digital Revolution 3 Mobile – 84% Total U.S. 327.6 population: 315.5 million
  11. 11. 35% own “smartphones”
  12. 12. Mobile internet connectors – 63% adults Wireless internet users7065 6360 5955 57 5450454035 3730 Nov-08 May-09 Nov-09 May-10 Nov-10 May-11
  13. 13. The emergence of mobile politics in 2010
  14. 14. 26% of adults used cell phones for political purposes in 2010Internet and Politics 3/9/2011 15
  15. 15. Mobile politics - 26% of adults used cell phones for political purposes in 2010• 14% used their cell phones to tell others that they voted• 12% used their cell phones to keep up with political news• 10% sent text messages relating to the election• 6% used their cells to let others know about conditions at their local voting stations on election day• 4% used their phones to monitor results on election night• 3% used their cells to shoot/share photos/videos about election• 1% used a cell-phone app that provided updates about election news• 1% contributed money by text message Internet and Politics 3/9/2011 16
  16. 16. No clear partisan splits—age is thedefining difference in mobile political use Internet and Politics 17
  17. 17. Landscape change - 1The contours of civic space for groups
  18. 18. Landscape change - 2The contours of civic information
  19. 19. What’s ahead in mobile
  20. 20. Expectation for … value of … real-time info and just-in-time search
  21. 21. Tablet mania: Semi-post PC world
  22. 22. Deeper integration of mobile and social – sharing/mindcasting/life logging
  23. 23. Next social apps: Freetexting, instant messaging, video calling
  24. 24. Search for pix, videos:Facial, object, landscape recognition
  25. 25. Voice interface
  26. 26. Mobile device as wallet and authenticator (NFC)
  27. 27. Rise of location services and context awareness Fodor’s Personal Vacation Assistant
  28. 28. Augmented reality: Packing info into real-world experiences
  29. 29. Big data: Feedback and analytics
  30. 30. Gamification
  31. 31. Questions to ponder: How do you account for and address…• Digital and civic divides? (the early adopter problem)• Different audiences and needs on different platforms?• Differing attention spans?• Your “close-up” moments?• Privacy concerns and data breaches?
  32. 32. Your map is wrong !!!
  33. 33. Thank you!