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Tech trends and library services in the digital age

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Research analyst Kathryn Zickuhr will discuss key findings from the Pew Research Center's multi-year study of public libraries, as well as larger trends in how Americans use technology.

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Tech trends and library services in the digital age

  1. 1. Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch
  2. 2. About the Pew Research Center •Non-partisan “fact tank” in Washington, DC, made up of seven projects •Does not promote specific technologies or make policy recommendations Website: www.PewResearch.org Twitter: @PewResearch
  3. 3. About our libraries research Three phases: I. State of reading II. Library services III. Typology Three-year grant from the Bill & Melinda Gates Foundation to study the changing role of public libraries in the digital age
  4. 4. More: libraries.pewinternet.org About our libraries research Nationally representative telephone surveys –Landlines and cell phones –English and Spanish –Americans ages 16 and older
  5. 5. % of adults ages 18+ who go online Internet use over time 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 50% (2000) 14% (1995) 82% (2012)
  6. 6. About two-thirds of adults in the United States have home broadband 14% (1995) 0% 10% 20% 30% 40% 50% 60% 70% 80% June 2000 April 2001 March 2002 March 2003 April 2004 March 2005 March 2006 March 2007 April 2008 April 2009 May 2010 Aug 2011 Dec 2012 Broadband at home Dial-up at home 68%
  7. 7. Over half of all adults in the United States use social networking sites 65% of internet users ages 18+ use social networking sites like Facebook . . . including 87% of those under 30.
  8. 8. Americans are increasingly mobile 88% of adults have a cell phone (95% of adults under 30) 46% of adults have a smartphone (66% of adults under 30) 17% of cell phone owners say they go online “mostly” with their cell phone.
  9. 9. Gadget ownership (18+) 88% of adults 18+ have a cell phone 61% have a laptop computer 58% have a desktop computer 46% have smartphones 31% have a tablet computer 26% have an e-reader
  10. 10. Teens and technology 95% of teens 12-17 use the internet 93% have a computer (or access to one at home) 78% have a cell phone 37% have smartphones 23% have a tablet computer More: bit.ly/teenstech2013
  11. 11. Aggregator/ Synthesizer Organizer Network node Facilitator Imagining the “librarian of the future”
  12. 12. How are Americans using public libraries?
  13. 13. A majority of Americans (ages 16+) used a public library in the past year 53% 23% 59% 0% 10% 20% 30% 40% 50% 60% 70% Visited in person Visited website Total
  14. 14. Books & browsing still central Among those who visited a library in-person in the past year, the % who did the following activities 31% 50% 54% 73% 73% 0% 20% 40% 60% 80% Read magazines/newspapers Get help from a librarian Research topics of interest Browse the shelves for books/media Borrow books AT THE LIBRARY
  15. 15. What Americans say it is important for libraries to offer 49 63 67 73 74 76 77 80 80 36 30 22 20 21 19 18 15 16 0 20 40 60 80 100 Free public meeting spaces Free events/activities Job/career resources Research resources such as free databases Programs and classes for children and teens Quiet study spaces for adults and children Free access to computers and the internet Borrowing books Librarians to help people find info Very important Somewhat important
  16. 16. E-reading is on the rise 72% 16% 67% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% Print books E-books 2011 2012 As of 2012… 23% of those 18+ read an e-book, up from 16% in 2011 5% of those 16+ have borrowed an e-book from library in the last year % who read a book in each format in the past year
  17. 17. 62% of Americans say they do not know if their library lends out e-books. This includes 58% of library card holders. ?
  18. 18. 40% of American adults (18+) own either a tablet or an e-reader 4% 12% 10% 19% 26% 3% 8% 10% 25% 31% 6% 17% 18% 33% 40% 0% 10% 20% 30% 40% 50% May-10 May-11 Dec-11 Nov-12 Jan-13 Ebook reader Tablet Has either tablet or Ebook reader
  19. 19. 16% 17% 26% 40% 46% 0% 20% 40% 60% 80% Borrow a music CD Borrow an audio book Use computer or internet Borrow a DVD Use a research database AT THE LIBRARY Technology & media use at the library Among those who visited a library in-person in the past year, the % who did the following activities
  20. 20. What Americans say it is important for libraries to offer 49 63 67 73 74 76 77 80 80 36 30 22 20 21 19 18 15 16 0 20 40 60 80 100 Free public meeting spaces Free events/activities Job/career resources Research resources such as free databases Programs and classes for children and teens Quiet study spaces for adults and children Free access to computers and the internet Borrowing books Librarians to help people find info Very important Somewhat important
  21. 21. 21% 23% 41% 49% 0% 20% 40% 60% 80% Attend a class/lecture for adults Attend a meeting of a group Event for children/teens Sit, read, and study, etc AT THE LIBRARY Libraries as community spaces Among those who visited a library in-person in the past year, the % who did the following activities
  22. 22. What Americans say it is important for libraries to offer 49 63 67 73 74 76 77 80 80 36 30 22 20 21 19 18 15 16 0 20 40 60 80 100 Free public meeting spaces Free events/activities Job/career resources Research resources such as free databases Programs and classes for children and teens Quiet study spaces for adults and children Free access to computers and the internet Borrowing books Librarians to help people find info Very important Somewhat important
  23. 23. What does this mean for libraries?
  24. 24. Libraries’ evolving roles Providing access to information – and guidance: –Access to tools (computers, internet) –Access to information resources (books, media, databases) –How to use tools –How to find & verify information
  25. 25. Libraries’ evolving roles Providing access to information – and guidance: –Access to tools (computers, internet) –Access to information resources (books, media, databases) –How to use tools –How to find & verify information
  26. 26. 71% of teens with home computer access say the laptop or desktop they use most often is one they share with other family members.
  27. 27. Libraries’ evolving roles Providing access to information – and guidance: –Access to tools (computers, internet) –Access to information resources (books, media, databases) –How to use tools –How to find & verify information
  28. 28. Libraries’ evolving roles Providing access to information – and guidance: –Access to tools (computers, internet) –Access to information resources (books, media, databases) –How to use tools –How to find & verify information
  29. 29. Libraries’ evolving roles Providing access to information – and guidance: –Access to tools (computers, internet) –Access to information resources (books, media, databases) –How to use tools –How to find & verify information
  30. 30. Sources students are “very likely” to use in a typical research assignment, according to teachers*: •Google / search engine (94%) •Wikipedia (75%) •YouTube / social media (52%) •Their peers (42%) •Spark Notes, Cliff Notes (41%) •News sites of major news organizations (25%) •Print or electronic textbooks (18%) •Online databases such as EBSCO or JSTOR (17%) •A research librarian at school or public library (16%) •Printed books other than textbooks (12%) •Student-oriented search engines like Sweet Search (10%) * According to middle and high school AP & NWP teachers
  31. 31. Libraries’ evolving roles Providing access to information – and guidance: –Access to tools (computers, internet) –Access to information resources (books, media, databases) –How to use tools –How to find & verify information • More complicated research queries • Databases / “beyond search engines” • New literacies • All types of information
  32. 32. Libraries’ evolving roles “[Our strength is] connecting the community with technology and knowledge.” “A warm, welcoming and friendly space is hard to find these days” More: bit.ly/libthoughts
  33. 33. Our library researchers: Lee Rainie - @LRainie lrainie@PewResearch.org Kathryn Zickuhr - @KZickuhr kzickuhr@PewResearch.org Kristen Purcell - @KristenPurcell kpurcell@PewResearch.org http://libraries.pewinternet.org

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