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ArtsOrganizationsand DigitalTechnologies:Findings from a 2012Pew Research CenterSurveyKristen Purcell, Ph.D.Associate Dire...
About the Survey• Conducted by the Pew Research Center – our mission is to provide  high quality, objective data to though...
Setting the Stage:            US Adult Internet Use in 201385% of US adults use the internet    Mobile is the  2/3 have br...
Setting the Stage:            US Teen Internet Use in 2013 95% of 12-17 year-olds use the      Mobile is the            in...
Information is Woven Into Our LivesMobile is the needle, Social Networks are the thread     Mobile…                       ...
How your patrons reflect these mobile/social trends…           % of all adults who have used a handheld device (phone/e-re...
Patrons develop personal connections via SNS      with public figures and entities…          % of adult SNS/Twitter users ...
…and those personal connections can help you find and              engage with “Superfans”            In the 12 months pri...
So, how are arts organizations capitalizing            on these trends?
Generally increasing their online presence                                                                                ...
Major functions served by arts orgs’ websites Multi-Media Content             Promotion           Audience Interaction• 94...
Arts Orgs’ Use of Social MediaThe social media platforms arts organizations use…                                          ...
How      45% of arts orgs using social media post daily How often organizations post content on social media…             ...
Do arts orgs see a payoff from social media?• 56% say it’s had a major impact                                 Very true   ...
Not everyone is on board the social media train                                                            Major reason   ...
Funding and Staffing Social Media Efforts                Staffing                               Funding and Development• 7...
Social media, the good…. “When SB1079 passed in Arizona, our             “After seeing that a patron has checked into our ...
….and the bad                                                      “We provide grants and an organization who was unhappy ...
Broader impacts on the arts world…Perceived positive impacts of technology on the artsBased on your experiences and those ...
Broader impacts on the arts world…Perceived negative impacts of technology on the arts                                    ...
What does the future hold?      “As the realism of participatory digital              “Digital technologies allows for stu...
THANK YOU!!Data and report available at: pewinternet.org                      Kristen Purcell    Associate Director for Re...
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….and the bad “We provide Arts Organizations and Digital Technologies

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….and the bad “We provide grants and an organization who was unhappy “Any time you engage in social media, you about not receiving a grant posted some negative stuff on open yourself up to negative feedback. An Twitter. While we responded and kept it professional, it example of this would be announcing our did put negative comments out there associated with oursummer concert series, and having someone profile, potentially damaging our brand.” not like one of the many guest artists we bring in. However, for every negative comment, there is usually someone with a different opinion.” “Before we put policies in place, one of our employees, who was a great social media user, kind of merged his own identity on Facebook with that of our organization. Therefore, when he also would party and post about it – it “Because we do a lot of work in rural areas, with senior became an area of discipline. And he citizens, and low income areas, social media only works for didnt understand the need for a portion of our audience. Getting everyone informed of a separating these things out, keeping his last minute change or spontaneous program simultaneously personal life off of our public profile. is tricky without overlooking certain portions of the That was several years ago.” population. A heavy reliance on social media, though convenient, can exclude many people.”

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