Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
ArtsOrganizationsand DigitalTechnologies:Findings from a 2012Pew Research CenterSurveyKristen Purcell, Ph.D.Associate Dire...
About the Survey• Conducted by the Pew Research Center – our mission is to provide  high quality, objective data to though...
Setting the Stage:            US Adult Internet Use in 201385% of US adults use the internet    Mobile is the  2/3 have br...
Setting the Stage:            US Teen Internet Use in 2013 95% of 12-17 year-olds use the      Mobile is the            in...
Information is Woven Into Our LivesMobile is the needle, Social Networks are the thread     Mobile…                       ...
How your patrons reflect these mobile/social trends…           % of all adults who have used a handheld device (phone/e-re...
Patrons develop personal connections via SNS      with public figures and entities…          % of adult SNS/Twitter users ...
…and those personal connections can help you find and              engage with “Superfans”            In the 12 months pri...
So, how are arts organizations capitalizing            on these trends?
Generally increasing their online presence                                                                                ...
Major functions served by arts orgs’ websites Multi-Media Content             Promotion           Audience Interaction• 94...
Arts Orgs’ Use of Social MediaThe social media platforms arts organizations use…                                          ...
How      45% of arts orgs using social media post daily How often organizations post content on social media…             ...
Do arts orgs see a payoff from social media?• 56% say it’s had a major impact                                 Very true   ...
Not everyone is on board the social media train                                                            Major reason   ...
Funding and Staffing Social Media Efforts                Staffing                               Funding and Development• 7...
Social media, the good…. “When SB1079 passed in Arizona, our             “After seeing that a patron has checked into our ...
….and the bad                                                      “We provide grants and an organization who was unhappy ...
Broader impacts on the arts world…Perceived positive impacts of technology on the artsBased on your experiences and those ...
Broader impacts on the arts world…Perceived negative impacts of technology on the arts                                    ...
What does the future hold?      “As the realism of participatory digital              “Digital technologies allows for stu...
THANK YOU!!Data and report available at: pewinternet.org                      Kristen Purcell    Associate Director for Re...
Upcoming SlideShare
Loading in …5
×

Social media, the good…. “When Arts Organizations and Digital Technologies

10,679 views

Published on

Social media, the good…. “When SB1079 passed in Arizona, our “After seeing that a patron has checked into our venue or has organization (who specializes in been talking about how good our show was, we thank them Mexican music and dance), in the publicly and invite them back. This gives us the ability to matter of days, was able to write, create a personal interaction with them and create arecord and make a video of a song that connection that encourages them to come back. Sometimesdirectly addressed the issue. The video our actors will join in when they see us thanking a patron, was posted on YouTube and got and send a personal thanks from the cast. “hundreds of hits in the matter of days. It was a way for us to execute our mission to a large audience in a short “We solicited ideas for how to name amount of time.” our "signature cocktail" at an upcoming benefit, based on the theme of the benefit. Facebook fans wrote in with lots of ideas, we picked our top “We were the subject of comments concerning funding favorites, and then released a poll so and donations from a local political organization and our fans could vote on the name we ended patrons responded in full with comments, examples and up using. It generated awareness of the telling our story in a stronger and better way than even event (which was a record success) and our staff would have been able to do. We were proud allowed those who might not have that we did not have to, in any way, defend our value to been able to attend the event a way to the community, our audience did this for us.” engage with the party.”

Published in: Technology

×