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ArtsOrganizationsand DigitalTechnologies:Findings from a 2012Pew Research CenterSurveyKristen Purcell, Ph.D.Associate Dire...
About the Survey• Conducted by the Pew Research Center – our mission is to provide  high quality, objective data to though...
Setting the Stage:            US Adult Internet Use in 201385% of US adults use the internet    Mobile is the  2/3 have br...
Setting the Stage:            US Teen Internet Use in 2013 95% of 12-17 year-olds use the      Mobile is the            in...
Information is Woven Into Our LivesMobile is the needle, Social Networks are the thread     Mobile…                       ...
How your patrons reflect these mobile/social trends…           % of all adults who have used a handheld device (phone/e-re...
Patrons develop personal connections via SNS      with public figures and entities…          % of adult SNS/Twitter users ...
…and those personal connections can help you find and              engage with “Superfans”            In the 12 months pri...
So, how are arts organizations capitalizing            on these trends?
Generally increasing their online presence                                                                                ...
Major functions served by arts orgs’ websites Multi-Media Content             Promotion           Audience Interaction• 94...
Arts Orgs’ Use of Social MediaThe social media platforms arts organizations use…                                          ...
How      45% of arts orgs using social media post daily How often organizations post content on social media…             ...
Do arts orgs see a payoff from social media?• 56% say it’s had a major impact                                 Very true   ...
Not everyone is on board the social media train                                                            Major reason   ...
Funding and Staffing Social Media Efforts                Staffing                               Funding and Development• 7...
Social media, the good…. “When SB1079 passed in Arizona, our             “After seeing that a patron has checked into our ...
….and the bad                                                      “We provide grants and an organization who was unhappy ...
Broader impacts on the arts world…Perceived positive impacts of technology on the artsBased on your experiences and those ...
Broader impacts on the arts world…Perceived negative impacts of technology on the arts                                    ...
What does the future hold?      “As the realism of participatory digital              “Digital technologies allows for stu...
THANK YOU!!Data and report available at: pewinternet.org                      Kristen Purcell    Associate Director for Re...
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Not everyone is on board the social media train Major reason Minor reason My organization is concerned about the continued resources that would be necessary to maintain a 35% 40% successful social media profile or campaign My organization does not have the staff skills or knowledge it needs to begin using social media 30% 25% My organization is able to reach our community/ stakeholders through other means, so we do not need to 18% 39% use social media My organization does not have the financial resources it needs to begin using social media 16% 33% My organization does not use social media because it is too difficult to control what is said in social networking 12% 40% spaces My organization does not have access to the updated hardware or software necessary to use social media 7% 23% effectively My organization tried using social media in the past and found that it was ineffective 5% 5% 0% 20% 40% 60% 80%Source: Pew Research Center’s Internet & American Life Project Arts Orgs Survey. Conducted May 30-July 20, 2012. N for respondents who answered this question=1,117.

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